Kamg Logo Png

11 Great Abandoned Cart Emails To Inspire You

Glory Onu

November 16, 2022

Table of Contents

11 Great Abandoned Cart Emails To Inspire You

Introduction

One of the best methods to entice potential customers back and promote conversion is sending abandoned cart emails.

This is a marketing method that has existed for years, but many eCommerce companies have only recently started to take it seriously. In fact, demand for copywriters to compose these automated emails has only increased in recent years as the global rate of shopping cart abandonment has risen from 68% to 70%.

Every business loses potential sales every now and then, whether it’s from customers not completing purchases or just plain forgetting about them. The majority of online businesses have encountered this issue at least once. One of the most popular and effective strategies used to re-engage that consumer is to give a gentle “nudge” in the form of emails to remind them to return to their abandoned carts. 

This blog will introduce you to some of the basic elements that make up an effective abandoned cart email, and we will also take a look at several great email campaigns you can use as guides to create your own abandoned cart email.

What is an abandoned cart email?

An abandoned cart email is a type of email that is sent to a customer who has added items to their cart but has not completed the purchase. This email is designed to encourage the customer to complete the purchase by sending them a reminder of the items in their cart and sometimes accompanied by a special offer or discount.

Abandoned cart emails are a key part of an overall email marketing strategy and can be extremely effective in driving sales and revenue. However,  designing an effective abandoned cart email can be quite a challenge when you don’t know what to do.

There is no one way of designing an abandoned cart email as it depends on the company and what they want it to achieve. However, there are some common principles that should be followed:

  • The design should be eye-catching and attention-grabbing
  • The email should include a call-to-action button or link which will allow the customer to complete their order
  • There should also be a clear message that explains what is included in the purchase

Why is an abandoned cart email important?

Abandoned cart emails are important because they provide a way to get customers who have left their cart without purchasing anything to return and complete their purchases.

Compared to a promotional newsletter’s conversion rate of just 0.17%, abandoned cart emails typically generate a 4.64% conversion rate, a recent study shows.

These emails may be sent out manually by the store owner or automatically in response to an abandoned shopping cart.

How to write a good abandoned cart email

In order to write an effective abandoned cart email, you will need to:

  • Understand the customer’s preferences and what they are looking for in a product
  • Be able to identify which products they viewed or added to their cart before abandoning it

The goal of this email is not just about getting them back, but also about making them feel special.

It is important to remember that the goal of these emails is not only to get people to come back and buy your products, but also to inspire them into making future purchases.

There are many things that copywriters can do in order to write an effective abandoned cart email. There are some basic guidelines that should be followed in order for the email to be successful. 

  • It is important for the subject line of the email to have a sense of urgency so that the customer knows that they need to come back and purchase as soon as possible
  • Make use of pictures; Including pictures of the exact item the customer left in their cart assists in reminding the customer 
  • Personalising the email as much as you can is another important consideration. Include the name of the customer and any pertinent information about the item they expressed interest in. By doing this, the email will sound less generic and more customised
  • A call-to-action button should also be included in the email so that customers know what they need to do next if they want

11 abandoned cart email examples

  1. BluDot.

BluDot’s abandoned carts email catches the customer’s attention in three concise and surprisingly catchy lines that remind them of their unchecked order. Talk about straight to the point!

With a simple, clear and inviting layout, the email provides brief information regarding not just the unchecked products but also other services offered as well. This way, even if the customer is absolutely certain that they don’t want any of the items in their cart anymore, they are still persuaded to look a little longer for other products they might like.

This is a fantastic example of a cart abandonment email because it continues with intriguing information that compels a customer to rethink using their services. It is basically a hook, thoroughly grabbing the customer’s interest.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails 

  1. Lendingtree

This company takes a different approach. Deciding that one of the reasons customers leave is because they can’t find the prices that suit them. To combat this, they have brought up the rather juicy offer of comparison shopping for the interested candidate, something that is bound to catch the eye.

The thing with comparison shopping is that it plays on human curiosity. It is more likely for a customer to peruse more options related to their desired query on and on for hours when presented with an alternative.

The principle is quite simple, if you can’t afford that particularly pricey home then don’t worry about it because there are a bunch of similar, more affordable houses for you to look at!

The email’s structure and design are friendly and generally alluring.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. Headspace

Headspace’s abandoned carts email takes the tone of an old friend checking up on the customer. One way of connecting to the vast majority of customers that buy from a particular brand has always been relatability. It is where you, as a commercial entity, show that you’re human and understand them as well.

If done properly, developing a sense of relatability with your consumers will help you get to know them better and see things from their perspectives. Headspace executes a casual and humorous tone which is intended to do the work of connecting with the active, and oftentimes distracted, younger generation that constitutes a large part of its users.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. Nomad

Nomad is a tech company and their abandoned carts email proves that even more. They also employ relatability in their wording and give the gentlest of proddings to the customer to go take another look at their unchecked cart. The layout and structure are easy to manoeuvre.

If their simplicity doesn’t immediately endear the customer then perhaps the customer may not be immune to their casual reminder. Nomad employs one last method in their mail, a side note underneath guarantees the customer of their agreeable return policy and warranty offer.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. Food53

Another approach when writing an abandoned cart email is giving a personality to your product. In this example, your cart has feelings and it misses you. It’s also another great move to include a vague time limit to the availability of the unchecked items in the cart as this grants a level of limitedness or value to the product. 

As a customer, you have no means of knowing when their deal will expire and no way of ensuring that you finish your purchases before any of the things are sold out without clicking on the link. Similar to previous emails, Food52 also includes promotional offers and exclusive services that are only available to paying clients to further spice up the sale.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. Rudy’s

All good write-ups start with smart wordplay, Rudy’s understood the assignment with theirs and you’re in for a bit of a laugh as soon as you pull open their abandoned cart email. They back it all up with a warning of your cart’s expiration and the quite motivating offer of free shipping.

If any other lesson can be learned from Rudy’s abandoned carts email, it is that simplicity almost always is enough. There isn’t much to distract you from the items you need to go check out and just like the large header, it’s really hard to ignore.

Additional offers as well as links to their social media pages help make it a sealed deal.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. UniQlo

UniQlo does something unique. They suspect that you’ve abandoned your cart because of the prices and include, in enticing captions, a lucky offer to get the same item, plus similar ones, at lower prices! 

The design is equally very simple and easy to navigate.  One notable thing done in this email is the inclusion of similar products in the same category as those in your abandoned cart. This is done to give their customers other options. 

The red layout is welcoming and business myths have it that customers are more likely to make significant purchases and subsequently raise the overall conversion rate when they are met with such a colour design.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. Italic

The atmosphere in this abandoned cart email example is chic, formal and straight to the point. If you’re looking for a nice, even-toned example to guide you in creating a similar one, then this is the one for you. 

Italic does not just use clever wordplay or a popping discount offer to attract their customers, they also do so with captivating designs on the email and equally captivating copy.

Italic wants to make the customer’s abandoned cart appear more enticing rather than divert their attention away from the unchecked item.

This email’s addition of the request for a product option is a standout template. This demonstrates how much they value their customers by helping them at every turn.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. PulpPress

Cheery and sunny, PulpPress’s abandoned cart email not only serves as a friendly reminder that you have got items lying in your cart and waiting for check out, but it also seeks to capture your attention with more items similar to the ones you were interested in. The impulsive and persuasive nature of this email may lead you to click the link out of curiosity, “just to see.”

One thing to observe in this abandoned cart email is the use of catchy keywords. They are located in strategic areas and in fonts that stand out and serve to communicate with the viewer in the shortest possible time. They also act as a passive way to grab the customer’s attention.

The email reminds you of your unchecked order, catches your eye with products that you might like based on your activities and draws you in with the prospect of earning rewards while rewarding yourself with healthy choices.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. United by blue

An offer for free shipping is the first thing that draws your attention. You are also reminded to finish what you “carted” for everyone else, which is a cute wordplay and undoubtedly causes some chuckles as well.

The simple layout quickly sends its message and lets you decide what you want to do first and why. Chances are that you’ll be heavily inclined to give them another chance, especially with the attractive suggestions underneath.

A thing to notice is how each section is generously spaced, allowing for an “airy” feel to the email. The media that jumps to your attention captures the one object that they want you to notice, which is their products.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

  1. HomesAlivePets

This is a good example of an abandoned cart email as it reminds as well as encourages their customers that they are missing out on something amazing.

This email has a personality and humorous wordplay. There is every chance that you went on to read the rest of the email with a soft smile, one that will most definitely serve as a gentle persuasion to go back to your cart or at least go over it one more time.

As with most great abandoned carts emails, HomesAlivePets not only reminds you, multiple times in different subtle ways, to finish your checkout, but they also present you with offers and services that they proffer which would interest you and make your shopping with them easier.

Lt Strong Gt 11 Great Abandoned Cart Emails To Inspire You Lt Strong Gt

Image source: Reallygoodemails

Conclusion

Abandoned cart emails are a marketing strategy that requires careful consideration. They’re actually some of the best emails you can send your customers, but many people have trouble executing them especially when they have the tendency to be generic. 

There are many reasons why shoppers abandon their carts, but with a well-crafted email campaign, you can recover some of those lost sales. This article provided eleven great examples of abandoned cart emails. If you’re interested in learning more about email marketing, SEO, and CRO, you are welcome to read more on our blog.

Share this article

Subscribe for weekly
updates

Related Articles

Discover more about exciting topics on digital marketing with the latest articles, news, and features.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from https://www.kasandz.com/

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: