Competitive Digital Marketing and how to rise to on top

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5 min read


It’s a competitive digital marketing arena out there. The digital landscape has made business fast requiring marketers to be able to cope. Fortunately, you can equip yourselves with marketing tools that will make your business stand out. To succeed, you need to have an optimized website with a good design, a social media marketing scheme that fits your brand, relations with influencers who have the credibility to promote your product, properly targeted online ads and an effective marketing plan for your prospects.

Digital Marketing
Photographer: Diggity Marketing | Source: Unsplash


Welcome to the digital age where technology allows you to buy and sell with the touch of a finger and transact with people from the other side of the globe. Businesses, inevitably, are using the latest and most effective digital marketing tools to maximize reach to potential customers and have successful sales.

You must be one of them – one of many, many entities trying to win over the internet market; and you, surely, are not the only one who are studying and applying marketing tools to expand territory. Competition can drown you out.


In the competition for customers, marketers who fail to gain a competitive advantage will ultimately fail. That’s how competitive digital marketing operates. A good strategy, therefore, should include finding ways to avoid competition.

In the art of War, Sun Tzu says that “the opportunity to secure ourselves against defeat lies in our own hands”, and that to win, “the way is to avoid what is strong, and strike at what is weak”.

This means that for business success to happen, it is wise to avoid markets that are too saturated and a find certain demographic to produce and innovate for. With this, you can have a targeted niche that will surely like to purchase your offerings.

When you have your target, you have the opportunity to market with sniper rifle precision, not a drunk machine gun shooting hundreds of rounds hoping to hit a few by chance. Targeted marketing gives you highly specified knowledge of prospect behaviour, lifestyle and hence product and service needs.

For example, if you’re selling video games, surely you know to engage influencers like Pewdiepie or Jacksepticeye, and you mainline YouTube and Twitch for your promotions. Otherwise, if you’re selling your book about self-help, you can have podcasts where you have Russel Brand or Evan Carmichael and the like as guests.

When you have your market on the crosshairs, the next thing to do is reach them at the proper time, engage them with the right media, offer them the products you made fit-to-them, and earn. All you need are winner marketing tools.


SOCIAL MEDIA MARKETING can give you traffic to your site and it is fairly easy to manage your promotions on social media platforms. These allow you to utilize native ads, collaborative promotions with influencers, a level of automated messaging in some, target social classes and groups and do some amount of PROSPECT MARKETING, etc.

Social media is part of the competitive digital marketing domain and it brings you good stuff being on top of searches still gives you the most clicks that do turn to purchases.

Technology allows us to maximize our reach in the market. SEO stats and site analysis enable us to track the market we choose and see how they move so as to strategize how we come in – this means optimization of your website.


This is where SEO professional services come in. When you employ SEO in your marketing, you will have higher discovery rate and a strong online presence more than what you have in social media. With SEO, your target market will have you on top of their search results and they will virtually find you anywhere you want them.

Some of the most effective schemes to optimize are CRO (Conversion Rate Optimization) and CJO (Customer Journey Optimization) to your site. These tools deal with the science of studying user behaviour and applying changes to your client’s experience with you on your website to make your to make them more goal-oriented.

CRO and CJO are done by inserting heat maps and analytics on to your website or service, and driving traffic to study your users. Then, you can change and optimize your website based on the data.

These tools are available to you in and we make sure to get you results. Our CRO and CJO services are sure to get your clients to take action – this, while you save 80% on advertising while gaining and retaining customers.

In Kas Andz Margketing Group, the optimization is simple but very effective. The process starts with updating your site so people know your brand. Your page layout is then updated so that your customers will be driven to the items you want. Then, the right keywords are put on your site so you get noticed and ranked, after which your message automation will be reworked to be as direct as possible. Customized landing pages that coincide with your customers’ interests will then be implemented.

These tools alongside other online marketing SEO services in Kas Andz will allow you to target to any level of specificity and individuality of your already categorized customer bank. This makes journeying your website an authentic and personal experience that drives towards purchase and retention.


When you know your niche, the best way to advertise is on the platform where your leads are. When you determine that, simply strategize schemes for successful online ad campaigns.

PPC (Pay Per Click) online advertising puts your listings on top of search engines of your targeted demographics when they look up keywords related to your products. One of the best things about PPC is that you do pay per click on the platform you are using. This means that you control the maximum clicks you allow per day and month. The more control you have over your market, the better experience you can give them.

Paying for native ads is also good but people often find these skip worthy and an annoyance blocking them from immediately seeing the content they’re online for and wasting their time. If you don’t have commercial integrity yet like the big commodity factory brands and need to build a genuine reputation, the better ad work around is sponsorship or paid promotion with influencers.

All you have to do is find the right person to product-place your brand – someone with the right demographics with your product.

In fact on its own, INFLUENCER RELATIONS is another tool you must master and employ for successful marketing in the digital world. Influencers have followers who will believe anything they say and propose, long as it is within the values of what the subscribers uphold the influencer for.

Technology and digital and social media, has allowed these Influencers to be what they are and reach who they reach. They are basically specialized celebrities whose markets can be your target.


With these digital equipment available at your command, succeeding in your competitive digital marketing niche is now dependent on how you use them. If you plan wrong and misplace your content or get lost on your goals and targets, you are doomed to fail.

Before you start your campaigns, make sure you know what you are doing and where you’re going. It has to be clear to you what you want to accomplish, something qualifiable, quantifiable, and better, tangible.

With the right tools, you can stand out in the competitive marketing arena. All you have to do is be smart, cancel the competition, target your market, reach them, and make sure all you’ve done drives them to purchase when they land on your website – and also return for more.

We at Kas Andz Marketing Group offer affordable seo services for small business and other enterprises. We are the best seo consulting company in London and we can help start you up with a phenomenal digital marketing plan.

Whether you need advice on your emails, a team to work your SEO or marketing tools to double, triple your sales, you can find your marketing needs in


Charlie Stevens
Charlie Stevens
CEO, Bullion Box Subscriptions
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"We set goals that might seem out of sight, but Kas just wants to crush them."
CEO and Founder of Pulse Pixel
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"The workflow is perfect, couldn't have been better."
Roe Morris
Roe Morris
Co-Founder Brutal Buddha
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"They have taken a unique approach to our brand that didn't feel imitative."
Simon Matt
Simon Matt
CMO of Trackinsight
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"They are highly expert in their field, but I was most impressed by the service levels and responsiveness."
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