eCommerce marketing is a highly technical and significantly competitive arena. And if you don’t do everything you can to stand out and grab your audience’s attention, you can quickly lose customers to the competition.
One of the more sophisticated things you will have to do so that you can effectively reach people is to optimize your web content for search engines. This deals with the use of appropriate keywords that can lead people using them to your pages.
With proper search engine optimization (SEO), visitors making particular queries to find products on Google, Yahoo!, and others will see your offerings first. Done right, SEO can rank you high up on search results pages.
Like any other digital marketing method, if you do SEO better than others, you will top search results pages, attract larger audiences, and bring more shoppers to your eCommerce site.
For example, one of our clients, a luxury jewellery brand, had decent content on their website but it wasn’t enough.
They had adequately maintained their blogs, pages, and others to a decent level.
However, they didn’t have the technical expertise to perfect their SEO.
They needed help and connected with KAMG.
So we quickly found that they had erratic keyword placements and technical mishaps that caused their content to be buried away from search results.
They weren’t ranking well for searches related to their products. And they needed an impactful solution.
So our team worked with them and did some magic:
- Implemented detailed keyword research,
- Revamped their content with our SEO, and
- Extinguished all errors.
As a result of our collaboration, they got:
- 81 000 monthly unique visitors
- With 8 keywords in the top 3 of search results and
- 18 keywords in the top 10.
They enjoyed significantly increased traffic that, in effect, raised their conversions and revenue.
So with SEO done right, you can top searches and get the shoppers you want for your eCommerce.