BETTER LEADS, BETTER RESULTS
Sometimes you can be getting a load of leads, but the sales figures still aren’t pretty. This is because often people are only concerned about the quantity of leads, not the quality. LinkedIn is the perfect vehicle for B2B leads, as it is set up to make it easy to connect with people who have something in common with you and your business. So you can make a connection and know from the start that what you are offering will be interesting to them. Then your sales team can stop wasting their time with mediocre leads and focus on what they do best – closing deals.
LINKEDIN STAT ATTACK
- There are well over 500 million users on LinkedIn. That mindblowing – and growing – figure includes a LOT of CEOs and decision-makers
- 80% of B2B leads come from LinkedIn. That’s compared to 13% from Twitter and 7% from Facebook
- LinkedIn also generates three times as many conversions as Twitter or Facebook
- 91% of marketing execs see LinkedIn as the best place to find quality content
- 50% of all social traffic to B2B websites and blogs arrives at LinkedIn
- Photos and videos added to content vastly increase the number of comments a post gets
- 57% of LinkedIn use is via mobile devices. Make sure content is optimised.
DO YOU SUFFER FROM THESE COMMON LINKEDIN PROBLEMS?
MY LINKEDIN LEAD GEN SERVICES
My expertise will be the perfect complement to your brand on LinkedIn, pushing the potential of the platform further than ever before. I offer a range of services on LinkedIn which dovetail to boost the credibility and trustworthiness of your brand, while at the same time gaining you loads of quality, relevant leads.
CLIENTS WITH AMAZING RESULTS.
Don’t just take my word for it! Take a look at these case studies – just a few of the business-people I have helped with LinkedIn lead generation through my agency, Pearl Lemon Leads.
LINKEDIN LEAD GENERATION FAQs
How can LinkedIn be used for lead generation?
LinkedIn is a social media platform populated only by professionals, including millions of decision makers. It is streets ahead of other social media in terms of B2B marketing. I am an expert in unlocking the massive potential of LinkedIn for lead generation and have already been successful in this practice.
How do I find prospect leads on LinkedIn?
You can scour your second-degree connections (people that are connected with your existing connections) and message people who you think would benefit from what you are offering. Other methods include joining groups with relevant subject focuses, or posting content and observing who shares and likes it.
How do I craft an effective LinkedIn outreach message?
Make it personal. The person should not read your message and think that you’ve sent it to dozens of other connections. Find common ground, be it a shared connection, old college, school or workplace, or even a hobby. And use a conversational tone so that the recipient will naturally respond.
I have never heard about this method nor practiced it. How will I know it will work for me?
It is surprising how few people have heard of this method – it’s like a secret weapon! But my case studies and previous results speak for themselves. It’s an underrated area, but growing all the time.
Get in touch with me here: https://ionatpearllemon.youcanbook.me/
Do I have to be a Premium Linkedin Member?
No, you don’t need to be a Premium LinkedIn member. When we work together on a campaign, I automatically sign you up for LinkedIn Premium as part of my service. This way we can utilize the full potential of Premium apps and benefits to gather data about your prospects to use for our lead generation activities.
Is your process automated?
It is automated in part, so that we can send out message sequences efficiently and focus our efforts on qualifying the leads who respond. The platforms we use have algorithms that pick up on patterns of unnatural behaviour, whether they are carried out by a human or by a machine. The main emphasis when using automation is to make the process slow, steady, and mimic human behaviour. After the initial automated outreach sequence, our Communications Manager comes in and begins responding to and sending messages, and the process is manual from then on.
What is Linkedin group targeting?
LinkedIn group targeting is the practice of advertising only to members of a certain group. This enables a more specific focus, on people who are actively interested in a field.
What is Linkedin job title targeting?
This is the practice of advertising on LinkedIn by targeting only people who are registered under a certain job title.
What are Inmail campaigns?
This is a sponsored message delivered straight to the LinkedIn inbox of a prospect.
Can I see some examples of other Linkedin campaigns you have done?
Yes, of course! Please feel free to watch the case study videos embedded on this page and on YouTube.
Will you use my existing Linkedin account?
There are a variety of different approaches we can implement. Depending on the campaign, we can use your LinkedIn account to reach out to prospects or even use your existing network if appropriate. However, we also like to use our own LinkedIn accounts. These are set up with a high level of account health, and are intended to increase the volume of outreach we are able to accomplish on your behalf, at no risk to your personal account. This technique also allows us to use different tones of voice to appeal to your target market.
Will I need to get special software?
No. The whole process is handled by us from beginning to end. This includes all software and tools, ranging from data analysis and sales navigation to a buffer, for example for scheduling posts. Everything is covered, managed, and technically set up by us.
Will you use ads on Linkedin?
We don’t buy ads on LinkedIn. Ads do work well in some cases, but in our experience of lead generation there are far more effective ways of reaching people and getting appointments booked into your calendar, far more economically in terms of outlay. We’ve found messaging via your second-degree network delivers a better quality of lead and is more cost-effective from a revenue-growth perspective.
Why do I need to post content on Linkedin?
Posting content keeps your profile fresh. It shows you have an active interest in your business area and are an influencer and thought leader. The content you post will be shared with your connections, and their likes and shares will in turn be shown to their connections, enabling you to expand your reach on LinkedIn.
Is Linkedin suitable for B2C campaigns?
LinkedIn is a fantastic platform for B2B lead generation, and although it is not traditionally used for B2C, it may be suitable for those brands that are advertising to and targeting professionals.
What do I have to do myself?
Just tell me what your business needs are, and then wait for the messages to come rolling in, or the phone to start ringing. Then you can speak to the qualified leads I’ve connected you with on LinkedIn and start growing your business!
How will I see results?
We will keep you fully updated in a number of ways. Firstly we will keep your CRM (many of our clients like to use Google Sheets, for example) filled with any leads. Secondly, we will send biweekly reports containing statistics, data, responses, and any learnings and next steps to be taken. Thirdly, you will see the bookings which we will input directly into your calendar. Last but certainly not least, every time we book an appointment we will email you a message containing the complete context of the booking. This typically includes screenshots of the chat that led to the confirmed booking, the date, time, prospect phone number, email and LinkedIn profile, and all other relevant data for you to have on hand before you jump onto the call with the prospect.
What will a Linkedin lead gen campaign cost?
It varies. My services are fully tailored and customised, so let’s have a chat and find out what I can do for your business!
Does your approach align with GDPR legistlation?
Yes, it does. None of our LinkedIn activity contravenes GDPR regulations in any way. Any data we collect is purely numbers and statistics from the outreach that we do. When it comes to our email campaigns, they are based on publicly available data, which we have not bought in but collected ourselves from freely available sources. This data is then encrypted and protected by us.
Are your Linkedin activites forbidden in the platform terms of service?
LinkedIn’s terms of service are designed to weed out activity that resembles unnatural human behaviour. As well as bot activity, these algorithms sometimes flag up something a human has done. For example, if someone were to cut and paste the same message to send to 100 people in a short space of time, this would attract the attention of LinkedIn as unnatural behaviour. We fully understand these terms of service and make sure that all our activity stays on the right side of the guidelines. Even our partially automated systems are designed to appear natural so that we can continue engaging via the platform.