Grown to 6 Million/Year
TABLE OF CONTENTS
Introduction
Everyone loves options – especially when it comes to cakes. This client discovered a niche in supplying egg-free cakes to the UK market and the demand took off. However, like every successful business, they needed help with their digital marketing in terms of attracting new franchisees and increasing their brand reach.
Services Provided by KAMG
We supported their digital marketing campaigns and strategised ways for the client to best invest their resources for long term growth. This client has achieved phenomenal results and KAMG supported them with the marketing of their IPO which went on to list for £43 million in the Alternative Investment Markets in 2018
Key Achievements
KAMG assisted in the formulation of the digital strategy for this client and the promotion of the brand to broader audiences. Since then revenues have grown 128% since 2016 and the company turned over £12.8 million in the year to March 2018, with the average franchise turning over £94,000 a year. Amazing results.
Positive conclusion
Niche business opportunities are rare things to find and it is important to ensure that all relevant avenues are explored to ensure maximum results. This client realised that an effective digital marketing strategy was needed and the results paid off. A piece of cake!
