Camping & Recreation
TABLE OF CONTENTS
Introduction
This client is a trail-blazer. Literally. They were the first to create a customer-centric, community-driven, multi-merchant marketplace for the Outdoor Recreation World where retailers, manufacturers, distributors, and consumers today can buy and sell goods.
Services Provided by KAMG
Whenever starting on a brand new venture it is always important to get expert advice. At KAMG we have consulted on numerous projects over the years. Giving sound advice on digital strategies is one of our key strengths and we advised this client on how best to design their website incorporating various aspects of user experience effective design.We then progressed to email marketing and designed flows, copy and campaigns that aimed to attract prospective buyers and businesses and to increase the overall brand’s growth.
Key Achievements
During our involvement the client’s site saw a 200% increase in organic traffic which was fantastic considering how new it was. We also focused heavily on increasing the content on the site and this resulted in organic keywords increasing from 1,000 to over 11,000 in the space of 12 months.
Positive conclusion
This client wanted to build a platform that was user friendly and familiar to prospective buyers and businesses, while also being innovative and unique that used state of the art AI technology to align customers and merchants through ‘best-in-class’ user experiences and learning opportunities. They achieved all of this and more and are now considered among the top online outdoor merchandising companies in North America. Amazing results!
