Digital marketing can be costly when done the wrong way. But when in the right hands, every dollar you spend on campaigns can come back a hundredfold.
In this video, we will talk about how a supplements brand:
- Increased their ROI to 36.98%;
- Increased their revenue from emails to 53%; and
- Managed to double their customer lifetime value (CLV).
Consumers won’t move towards your business if you don’t do anything to nurture them. And one of the best tried and tested means by which you can “funnel” them to buy from you is through email marketing.
This supplements company came to us with the following problems:
- A low placed order rate
- A high cart abandonment rate
- A low volume of return buyers
On top of these issues, they had a high customer acquisition cost because they overspent on ads that didn’t work. And while they had been doing email campaigns, they didn’t get them right.
They were wasting $100,000 per month on ineffective marketing!
And so the KAMG team came in to work their magic.
- We updated the segmentation of their email subscriptions and implemented a VIP customer funnel to engage frequent buyers.
- In addition, we created a no-fail replenishment flow that prompted their customers to keep coming back.
- Then, we updated their post-purchase flow and revamped their win-back email series to make sure that they effectively engaged previously leaving and lost customers.
- Finally, we made irresistible offers to dormant customers, effectively bringing them back to shop and convert.
All the work was done for the brand – from research and copy and automation to implementation.
And in 30 days, they doubled their email-generated revenue and CLV. They got the ROI that they wanted, making marketing work for them the right way.