Different Types of SEO

- What is Off-Page SEO?

You’ve probably heard that you need to be doing off-page SEO if you want your website to show up higher in search engine results pages, but what does that actually mean? 

Off-page SEO is one of the most important things you can do for your website. 

By focusing on a few key activities, you can improve your website’s ranking and increase traffic to your site.

This article is here to help make off-page SEO easy for you. 

What Is Off-Page SEO?

Off-Page SEO are the efforts you make for your website to increase its traffic and ranking.

For example: 

  • Link Building   
  • Local SEO
  • Branded Search
  • Social Media Marketing
  • Content Marketing
  • Influencer Marketing 
  • Reviews

You’ll learn all about these strategies in detail later in this article. 

What’s the Difference Between Off-Page SEO, On-Page SEO and Technical SEO?

On-Page SEO is the effort you make on your website to increase its traffic and ranking. 

These are all the efforts that you take outside of your website to increase your site SEO. 

For example:

  • Keyword Research 
  • Meta Tags 
  • Title Tags
  • Internal Linking 
  • Site Content 

Technical SEO makes it possible for search engines like Google to crawl (which Google uses to scan your content) and index it.

Technical SEO elements could be for example: 

  • Sitemap 
  • Site Speed 
  • Accessibility
  • Structured Data
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Source: SemRush

SemRush created a visual that depicts the 3 different SEO tactics. All of these 3 SEO tactics work together to improve your traffic and ranking. However today we are going to focus on off-page SEO. 

Now that we know what off-page SEO is let’s look into why it’s important. 

Why is Off-page SEO so Important?

Whether you’re a new or established business, off-page SEO is an absolute must. 

Off-page factors play a crucial role for search engines to evaluate your website’s expertise, authority and trust. 

Off-page SEO has a lot to do with creating strategies to get other reputable sources searching for, talking about and linking to your website.

It’s an excellent indicator to Google if other sources think highly of your website and that they want to be affiliated with you. 

This will make search engines more inclined to rank websites with good off-page SEO, helping to improve traffic and rankings by showing them that high authority sites value your site.

In other words, off-page SEO tells Google that their users are interested in your content and that Google should rank you higher so your users and others can easily search for and access your website. 

Now that we have established that you need to do off-page SEO, what happens if you’re unsure where to start?

There are so many different things you could do, and it’s easy to feel overwhelmed.

So, we’ve created a list of the most common off-page SEO strategies you can implement. 

Off-Page SEO Strategies

Link Building

A backlink (inbound link) is when another website links to your website.

According to Hubspot, “A link to another website is more than just a link — it’s a vote of confidence, a recommendation, a way for publishers to say to their readers: “Here’s a source I trust. Go check it out yourself.”

For example, I have linked to several external resources in this article. For each website that I link to, I have essentially given them a vote of confidence. 

Link building is by far the most important strategy to consider and implement as this is most search engines’ biggest ranking factor. 

Link building is a long term strategy. It is advised not to build too many links in a short period. It’s important to also link responsibly as too many links can work against you if they are no timed correctly.

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” – Google support

Therefore the more quality backlinks you have, the more it signals to search engines that there is something of value here and that your content should rank higher. 


Source: Backlinko

There are 3 types of links

  1. Natural Links

These are links that are organically created.

These links naturally visit your website through a Google search or word of mouth referral. 

These links are shared without your influence and are often a result of good content marketing. 

  1. Built Links

These are links that you earn from reaching out to gain exposure. 

This is when you reach out to website owners, publishers and journalists and ask to be mentioned on their websites or in their articles.

Built links are when you let people know about your content with the hopes that they’ll find it valuable enough to link to. 

  1. Created Links

These are self-created links. 

This is when website owners manually add themselves to the list of websites linking back to their own site. 

These include: Self-submissions on blogs, forums, directories, press releases and comments. 

Search engines consider this to be a black-hat SEO practice as this is an attempt at tricking the system into thinking you are relevant and topical. This tactic should be avoided. 

Local SEO 

This strategy is vital for brick and mortar businesses because it helps them optimise for local search results.

For instance, it signals to Google that you are valuable to Google users looking for your product or service in a specific region. 

This means that you will likely appear higher on Google’s search engine results pages when people search for your product or service locally.

Local seo

There are a few ways you can optimise for local SEO:

Create a Google Business Profile.

This allows you to create and manage the information that is displayed on Google about your business. 

Such as:

  • Google Search and Maps.
  • Add address, phone number and open hours.
  • Photos, offers & promotions. 
  • As well as respond to reviews. 

Branded Search

This refers to the number of direct searches that have taken place on a search engine for your business (company name, products or services). 

A branded search is likely to happen when someone has come across your name or product but doesn’t have a direct link to it.

For example, let’s say you were mentioned in a viral social post, blog or YouTube video, but they didn’t add a link to your website. This is known as an unlinked mention.

If someone is interested enough, they may search for you on Google, adding to direct searches. 

For example, I went on to SEMRush and typed in ‘Hubspot’ to see their average monthly searches for the US alone which is 246k.

The results show a high branded search for the company. You can also see other interesting data from where people are searching for the brand to their intent which shows navigational based on the overview.

keyword overview

For example, we went on to Google Trends and typed in ‘Hubspot’ to see their trend in search which shows their popularity and domain authority. 


Social Media Marketing 

Social Media Marketing is a great way to create awareness for your brand and generate traffic to your site.

Let’s take a look at the following example: A new blog post. 

The Gottman Institute shared a quote on their Instagram account. In the caption, they talk about family therapy and a call to action (CTA) to “Read more on the Gottman Relationship Blog.” 

Social media makes it tricky to share links to their website from posts, but adding it to your bio (biography) or Linktree which allows you to share multiple links on social media can increase traffic, engagement and backlinks. 

As you can see, strategies can work together and help the other – social media can indirectly impact backlinks. 

You can encourage followers to interact with your latest content and those who have just discovered your brand and are interested in learning more. 

This is an excellent Off-page SEO strategy as you have control over your social media efforts and can directly encourage others to visit your site. 

This also signals to Google that users are interested in your content, increasing the likelihood of ranking higher. 

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Content Marketing    

Often we focus on On-page content marketing (e.g. blog posts and site content).

By including off-page content marketing strategies, you can help improve your site’s traffic, ratings and links.

Ask yourself this question – what’s in it for them? (WIIFT) 

  • What information are they looking for? 
  • Why would someone want to read my content? 
  • Why would they share it?

Once you have the answers to these questions, you can create intentional content.

For instance, this article has a Twitter post from SemRush and an Instagram post from The Gottman Institute

If you found SemRushes Keyword Overview Tool interesting or valuable, you’ll head over to that link and maybe even use it in one of your blog posts. 

Here are a few ways to use content marketing for Off-page SEO:

  • Guest Posting: Write guest posts on other authoritative sites so that Google knows there is a connection to the other domain.
  • Infographics: Create infographics for social media and other blogs to make use of.
  • Ebooks: Create downloadable content that your prospects are interested in.
  • Whitepapers (authoritative reports): Create detailed reports on any topical or pressing issues within your industry. 

Influencer Marketing 

Influencer marketing is a powerful strategy to be making use of.

By partnering with trusted influencers in your industry, you can tap into their follower base.

Influencers have already earned the know, like, and trust factor with their followers, so the work has already been put in.

They do all the promoting for you by sharing your brand story and message to their audience base. 


It’s no secret that reviews are excellent visibility and traffic sources. 

They also indicate to Google that people love your product or service. 

This is a great ranking factor because it directly links users’ experiences with your website and company. 

  • Good reviews = a greater chance of ranking higher.
  • Bad reviews = a greater chance of ranking lower.

Google updates its algorithm to prohibit spam and fake reviews, so local businesses should invest in quality customer reviews.

If you want to see better results from your off-page SEO efforts, follow these 6 strategies. 

Not only will they help improve your website’s ranking and increase traffic to your site, but they will also provide a better experience for your audience. 

Implement these strategies, and you’ll be on your way to seeing better results from your off-page SEO efforts in no time! 

Need some help with off-page SEO? Our team of experts are here for you. 

Contact us today for a free consultation! 

Now that you know how important off-page SEO is, you can start to implement it into your SEO strategy. Proceed to the next section of the KAMG SEO Content Hub to begin to learn what backlinks are.

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Amy Rendel


AMY RENDEL is a marketing consultant from South Africa currently residing in Israel. She has a B.Com in marketing and has worked with companies in South Africa, Israel, the UK, and the US. She spends her days writing blogs, website content and social media posts.

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Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
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  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

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  • Functionality Cookies

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com