Introduction
Electronics supplies is a vital industry in our modern world. Factories can not keep up with demand thus having an effective middle man that sources excess stock is an amazing business opportunity for those that know what they are doing. This client did but they needed a little help.
Services provided by KAMG
Cold email is a tricky marketing tactic. Too often it is viewed simply as spam and emails, however well written, end up in the Junk folder. Luckily we at KAMG have a few tricks that we have learnt over the years to ensure that email lists are properly warmed up and that the copy and designs for cold emails are fully optimised to ensure maximum results. We launched 6 campaigns for this client aimed at bringing suppliers and retailers together and to keep the movement of electronic goods going
Key achievements
The results from our efforts were amazing. The average open rate across all 6 campaigns averaged at 44.71%, which was incredible. Normally the open rates for cold email campaigns are usually below 5%. We delivered almost 9 times that result!
Positive conclusion
We don’t often work on cold email campaigns but we were in a position to leverage our email knowledge and apply it in a different way. We love a challenge here at KAMG! This was a project that we delivered great results on and continue to do so.
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