Email Content Hub
Whether you’re a beginner to email marketing or looking to upgrade your skills and run better campaigns, you’ll find everything you need in this knowledge hub.
Email Marketing Fundamentals
WHAT YOU'LL LEARN
In this introductory section, you will learn the basics of email marketing including what it is, how it works, its benefits, and why it’s effective. We’ll also go over excellent practices like using customer avatars, funnels and more.
3 RESOURCES
Email Automation & Delivering
WHAT YOU'LL LEARN
Learn the basics of email deliverability, reputation monitoring, send throttling and feedback loops. We also go over a list of eCommerce’s best email marketing software and automation and how to use them effectively.
3 RESOURCES
Using Different Email Campaigns
WHAT YOU'LL LEARN
Learn about the different types of emails, what they are and when to use them. We go into detail about different types of email campaigns, why they are important and how you can leverage them for your eCommerce.
3 RESOURCES
The Technical Work of Email Marketing
WHAT YOU'LL LEARN
In this section, we dig deeper into the technicalities of email marketing campaigns. You’ll learn about email list building techniques, segmentation options, leveraging forms and surveys and more.
3 RESOURCES
Email Copywriting Essentials
WHAT YOU'LL LEARN
Here, you’ll learn how to write email copy and how each section should lead your reader to effectively progress through your sales funnel. We’ve also included templates that you can use for your own email campaigns.
5 RESOURCES
Benchmarking Your Email Campaigns
WHAT YOU'LL LEARN
In this last section of our email marketing hub, learn how to benchmark and why it is important. We will discuss the various Key Performance Indicators (KPIs) and how you can use them to make your email campaigns better.
1 Resource
