Emailcontenthub.

Whether you’re a beginner to email marketing or looking to upgrade your skills and run better campaigns, you’ll find everything you need in this knowledge hub.

6 sections · 18 resources

  1. 01

    Email marketing fundamentals

    What you’ll learn

    In this introductory section, you will learn the basics of email marketing including what it is, how it works, its benefits, and why it’s effective. We’ll also go over excellent practices like using customer avatars, funnels and more.

    3 resources

    1. 01 Introduction to Email Marketing 26 min
    2. 02 Target Persona and Email Marketing 26 min
    3. 03 Sales Funnel and Email Marketing 13 min
  2. 02

    Email automation & delivering

    What you’ll learn

    Learn the basics of email deliverability, reputation monitoring, send throttling and feedback loops. We also go over a list of eCommerce’s best email marketing software and automation and how to use them effectively.

    3 resources

    1. 01 Everything You Should Know about Email Deliverability Basics 6 min
    2. 02 Email Service Providers (Tools) 3 min
    3. 03 Introduction To Email Automation 23 min
  3. 03

    Using different email campaigns

    What you’ll learn

    Learn about the different types of emails, what they are and when to use them. We go into detail about different types of email campaigns, why they are important and how you can leverage them for your eCommerce.

    3 resources

    1. 01 Using Different Types of Email Campaigns 15 min
    2. 02 Different Types of Email Campaigns 18 min
    3. 03 Using Different Email Campaigns 12 min
  4. 04

    The technical work of email marketing

    What you’ll learn

    In this section, we dig deeper into the technicalities of email marketing campaigns. You’ll learn about email list building techniques, segmentation options, leveraging forms and surveys and more.

    3 resources

    1. 01 Email List Building Tactics by KAMG 15 min
    2. 02 Subscriber Segmentation with Email Marketing 7 min
    3. 03 Powerful Segmentation Strategies 7 min
  5. 05

    Email copywriting essentials

    What you’ll learn

    Here, you’ll learn how to write email copy and how each section should lead your reader to effectively progress through your sales funnel. We’ve also included templates that you can use for your own email campaigns.

    5 resources

    1. 01 Complete Guide with Email Copywriting 7 min
    2. 02 How to Craft The Perfect Subject Lines 3 min
    3. 03 Crafting Your Email Body Copy 5 min
    4. 04 Creating a Perfect Call To Action 5 min
    5. 05 Best Email Copywriting Tactics 4 min
  6. 06

    Benchmarking your email campaigns

    What you’ll learn

    In this last section of our email marketing hub, learn how to benchmark and why it is important. We will discuss the various Key Performance Indicators (KPIs) and how you can use them to make your email campaigns better.

    1 resource

    1. 01 Benchmarking Your Email Campaign Results 5 min
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