Ecommerce marketing is the art and science of making revenue or sales for your business. The process involves raising people’s awareness of your brand, online store, products, and offers.

The process is essentially for you to make sales as a result of building and raising awareness about your online store’s brand and products. To do so, you should take advantage of search engines, social media platforms, digital content, and email campaigns to bring visitors to your website and promote online purchases.

It involves improving your website’s CRO and SEO to make it easy to use and find. It also involves the proper use of internet ads and social media.

One of the major aspects of the process is email marketing. This strategy heavily informs how much you influence your audiences and your ability to turn someone from a prospect to a conversion, and ultimately, to a loyal patron.

Some other special areas to pay attention to for eCommerce marketing include PR from various platforms like authority websites, mainstream and traditional media, and more. Additionally, the process involves all online content that you provide in the name of your brand, including YouTube videos, blogs, guest articles, ebooks, audiobooks, and others.

An eCommerce marketing agency is a company that specialises in digital business growth. By employing the expert use of tools, methodologies, and technical knowledge, the agency will grow a business’ audience, engage them professionally, and seamlessly transform them from awareness to loyalty.

This kind of agency focuses on spreading the word and building relevant strategies to increase the number of digital engagements with your business, leading to sales.

With KAMG, we specialise in all aspects of digital marketing and you can consult with us about any drawback, setback, or challenge that is hindering you from excellent results.

Whether you are having significantly less conversions that you wish for, are seeing declining metrics for sales, or are not getting enough attention in the market, we will fix things for you.

Our services cover CRO, SEO, email marketing, bookings, and general eCommerce marketing consultancy services.

Yes. If you start your business with the help of an eCommerce marketing agency, you will have expert guidance to ensure you are taking the correct steps.

Hiring an agency when running an online business helps you, as an owner, to focus on more vital areas. You can concentrate on product development, expansions, and other points of development.

An agency will help prevent issues that can tarnish your brand’s reputation and ensure that your brand will be known for customer satisfaction, ease of transaction, and a generally pleasant online experience for buyers.

Furthermore, an agency can help solve all eCommerce problems easily, quickly and efficiently when they occur.

Every online business will face one or more serious issues or challenges. You might experience low conversion rates, high bounce rates, high cart abandonment, low CTR, no prospective customers due to low awareness, spammed newsletters and emails, or other unfortunate situations.

With the highly technical nature of solving these problems, it could be a burden for you to fix them alone. Also, when you DIY, you risk making mistakes that can result in grave consequences.

Using the wrong tools will cost you a lot of money. Crucially, implementing the wrong marketing strategy can leave a bad impression and destroy your reputation entirely.

It would be best to get the help of an online business marketing agency from the get go. If you haven’t yet, talk to one.

You have to watch out and test the integrity of your eCommerce website all the time. User tastes when it comes to speed and convenience upgrades by the minute and you better catch up if you want to convert and profit.

You have to constantly understand user behaviour so that you can modify your website to match what people want. You have to make using your website easy and enjoyable so that more traffic will come, stay, and indulge in your CTAs.

You’ll also need to speed up your loading time, simplify the navigation, implement human-like chatbots, make customer support available 24/7, make available a self-help FAQ section, uncomplicate the checkout process, and implement more strategies to appeal to the comfort of your users.

Try using your website as a customer and find out what annoyances there are. Remove them.

Think like a customer and what would make things better. Then, implement them.

There is a lot more to CRO or conversion rate optimization, and the work can be highly technical. Most business owners are more specialised to product than website creation and management – this could be you, and you need the help of an expert.

You can skip the manual work of having to check your website regularly if you spoke to us. 

50% of the US market uses a computer to shop, 46% use mobile devices or smartphones and 4% use tablets.

The statistics imply that you should not only optimise your website or online store for traditional browsers. You have to make it beautiful and easy for mobile users too if you are to profit.

You have to appeal to all users if you are to profit today.

Remember that consumers are always looking for the most convenient ways to get what they want. Even you would agree that using mobile devices will be more convenient than using a pc – you can shop in the toilet, bed, on the go, without wires, etc.

Mobile browsers have a different layout from pc browsers, and you have to make sure your eCommerce store looks understandable, usable, and is good on both. If you don’t do this, you will lose a big percentage of possible traffic.

Content marketing is a methodological marketing strategy that focuses on the creation and distribution of useful, relevant, and constant content. It serves to attract and engage a clearly defined audience, ultimately driving profitable user action.

Content marketing is the method of using the written word to convey your marketing message, brand awareness, drive sales and everything from there and beyond.

You make content, publish it, and distribute it to your target audience.

Content is usually accompanied by visuals and videos.

Content is king and the fact still applies today.

If you want to appeal to your audiences, you must know how to speak to them, what to tell them, what are the stories that they want to read, and what words they like.

Content is everywhere in your marketing. It is in your emails, blogs, page copy, ads, and others. You have to be strong in terms of content if you are to stand out in the competition.

The challenge with content is that not all business owners are excellent writers. Some business owners are not native English speakers trying to appeal to an English speaking audience – only 25.3% of internet users speak English as a first language.

If you are like any of these eCommerce store owners, you will benefit from a digital marketing company like KAMG. A big part of our services is content marketing and copywriting.

We will write all content for your pages. We will also make it easy for you to run a regular blog, push emails, and create guest articles for backlinks.

Your project is unique and how much you will use for your project with us will significantly depend on your marketing situation and need.

What we can assure you is that can have a better ROI from any marketing campaign you do with us.

KAMG is for business owners who are looking for the best team to help them run their digital marketing campaigns.

If you need personnel to work on your email marketing, conversion rate optimization (CRO), search engine optimization (SEO), advertising, and more, then you can count on us to do the job.