A welcome email is a message that is sent to new customers immediately after they sign up to your mailing list. It is your chance to introduce yourself, your brand, and build a relationship with your new customers.
In this article, we will show you how to create a welcome emails that is engaging and effective. We will also provide step-by-step instructions on how to create your own template, and share examples that you can use for inspiration.
What is a Welcome Email?
A welcome email is sent to a new customer or user to welcome them to a company or service. It is typically a friendly and helpful message that contains information about the company’s products or services.
It is an important part of onboarding new customers. It assists new clients in getting started and introduces them to the business and its goods or services.
Why are Welcome Emails Important?
The role of welcome emails is to build users’ trust and provide a personal touch. It can also be used to encourage the subscriber to take certain actions, like following the company on social media or buying a product.
Email marketing has been around for over 20 years, with welcome emails being one of its most popular strategies. They are a great way to start building relationships with your subscribers. They set the tone for your future interactions and can help you build trust with your audience.
How to Write a Strong Welcome Email and When to Send It
Welcome emails are an essential component of any company’s customer orientation process. By providing customers with the information they need to get started as quickly and easily as possible.
Here are three things to note when writing a welcome email:
1. Personalisation: it is essential to start the email with a greeting and use the recipient’s name.
2. Keep it short and concise: a good welcome email should be no longer than 3 paragraphs. This is important because people don’t want to read a whole novel about how great you are.
3. Include a direct call-to-action: This is usually an appeal to customers to do something, when done correctly, it can help get people to take action towards achieving a goal.
Since the purpose of a welcome email is to help new customers get started with a company’s product or service, these email types should be sent as soon as a new customer signs up.
Tips for Writing an Effective Welcome Email
When formatting your welcome email, it is best to use clear and concise fonts that are easy to read on a variety of devices.
Pro tip: avoid using too many colours and images, and, most importantly, be courteous in your approach to creating the email.
Use short, easy-to-read sentences and paragraphs where possible. Brevity is key when it comes to emails, as people are often scanning rather than reading them in their entirety.
Be sure to use a responsive design so that your email will look good on all devices.
A strong call to action should be included, such as asking readers to click a link or get in touch with you for further information. This will motivate your audience to take the desired action.
Subsequently, the following steps will guide you through writing a comprehensive welcome email.
- Define your goals: Before you begin writing your welcome email, you should first define what you want the welcome email to do. What do you want your welcome email to accomplish? What do you want customers to do after reading the welcome email?
- Craft the email: Once you know what you want your welcome email to accomplish, you can begin writing the email. Make sure your welcome email includes all the information new customers need to get started quickly and easily
10 Welcome Emails Examples
One of the most important goals of a welcome email is to get your message across in a friendly and professional manner so that it creates trust with your new customers. Here are some examples of great welcome emails to inspire you.
Ford
Except for the familiar Ford logo that we all know, this welcome email conveys to you a concise and strategic message letting you know how highly valued your interest in the company’s products is.
It is followed with the assurance that more information will be provided. It also includes a call-to-action which makes it a great welcome email example.
Adobe Photoshop
Adobe Photoshop is a place of creativity and this is displayed perfectly in their welcome email. Similar to the previous example, the entire structure gives a cool and creative impression; preceded by a taste of what to expect as well as an offer to explore their vast services.
The simple yet captivating design shows a great example of what to expect from their services.
Image source: Reallygoodemails
Brain.fm
In this welcome email, the recipient receives a comprehensive description of what to expect, in addition to the email’s compelling subject and visuals.
This welcome email is especially fantastic because it captures your attention even if you are simply passing by. It is brief, clear, and tells the customer exactly what they stand to gain from their services.
Jumpshare
With Jumpshare’s welcome email, you have a preview of the app as well as directions on how best to enjoy your experience. It comes with an appreciation of having the recipient, and a recommendation to be used with a desktop.
This email pays particular attention to their complimentary closing: “happy sharing!”, a witty and welcoming phrase that immediately makes the reader smile.
Image Source: Reallygoodemails
Duolingo
Duolingo takes it a notch higher by sending their mascot, Duo, to welcome you with his bubbly enthusiasm. It is followed by an adorable art style and a structure that is pleasing to look at. They proceed to sell their services to you with a dash of cuteness.
This welcome email has a call to action asking its recipients to “learn now”, it is then accompanied by an intellectual statement which encourages its users to give their services a try.
Image Source: Reallygoodemails
Takearecess
Recess is all about taking a break from your challenging and demanding work, and they demonstrate this in their welcome email by incorporating the calming colour blue, the cool pastels, and the inviting cloud. The entire email exudes a sense of relaxation coupled with a sense of certitude that your email address is in good hands.
The call to action included in this welcome email asks the recipient if they would like to subscribe, as a means of confirmation.
Image Source: Reallygoodemails
Smyths
When this email is opened, the first words that flash through your mind are happy, fun and adorable. It sparks a more agreeable response from the reader through the use of engaging colours and designs, and with the catchy services they offer, it becomes hard to resist their allure.
This email highlights the powerful freebies that the company has put in place to keep customers satisfied, then continues with a call-to-action asking you to shop now.
Fiverr
Fiverr is a marketplace for talented online freelancers and when you get their welcome email, it sets you in the mood to “get the work done.”
It greets you by informing you that you are a member of a global community, which gives you a sense of belonging, and it goes on to provide a preview of the top services.
Plochman’s
Even if you have never heard of Plochman’s, when the welcome email is opened, you have an immediate feel of what they do and the products they offer. The entire structure is also inviting because they employ an aesthetic that captures an essence that breathes “mustard”.
This welcome email appreciates your effort to sign up, which is a pleasant way to welcome a new customer.
Mind Body
With the chic ivory white background and an outline that allows you to skim through the engaging pictures and intriguing subheadings, the mind body’s welcome email has a relaxing atmosphere which agrees totally with its brand.
This email also gives a hint to what to expect from their services.
Conclusion
From playful to chic to adorable to colourful, welcome emails do not just tell interested clients about the company, they also serve to draw them in. They make them understand and appreciate the aesthetic of the company as well as relate with its core services.
In essence, welcome emails are an excellent way to demonstrate to your customers that they are valued and appreciated. They are not only a good way to stay in touch, but they can also be a great way to keep them interested.
A welcome email is just one of many steps to making your brand stand out. If you want to grow your brand, we have amazing blog posts to help you get started.
