10 Great Welcome Emails To Inspire You


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10 Great Welcome Emails To Inspire You

A welcome email is a message that is sent to new customers immediately after they sign up to your mailing list. It is your chance to introduce yourself, your brand, and build a relationship with your new customers.

In this article, we will show you how to create a welcome emails that is engaging and effective. We will also provide step-by-step instructions on how to create your own template, and share examples that you can use for inspiration.

What is a Welcome Email?

A welcome email is sent to a new customer or user to welcome them to a company or service. It is typically a friendly and helpful message that contains information about the company’s products or services.

It is an important part of onboarding new customers. It assists new clients in getting started and introduces them to the business and its goods or services.

Why are Welcome Emails Important?

The role of welcome emails is to build users’ trust and provide a personal touch. It can also be used to encourage the subscriber to take certain actions, like following the company on social media or buying a product.

Email marketing has been around for over 20 years, with welcome emails being one of its most popular strategies. They are a great way to start building relationships with your subscribers. They set the tone for your future interactions and can help you build trust with your audience.

How to Write a Strong Welcome Email and When to Send It

Welcome emails are an essential component of any company’s customer orientation process. By providing customers with the information they need to get started as quickly and easily as possible.

Here are three things to note when writing a welcome email:

1. Personalisation: it is essential to start the email with a greeting and use the recipient’s name.

2. Keep it short and concise: a good welcome email should be no longer than 3 paragraphs. This is important because people don’t want to read a whole novel about how great you are.

3. Include a direct call-to-action: This is usually an appeal to customers to do something, when done correctly, it can help get people to take action towards achieving a goal.

Since the purpose of a welcome email is to help new customers get started with a company’s product or service, these email types should be sent as soon as a new customer signs up.

Tips for Writing an Effective Welcome Email 

When formatting your welcome email, it is best to use clear and concise fonts that are easy to read on a variety of devices.

Pro tip: avoid using too many colours and images, and, most importantly, be courteous in your approach to creating the email. 

Use short, easy-to-read sentences and paragraphs where possible. Brevity is key when it comes to emails, as people are often scanning rather than reading them in their entirety.

Be sure to use a responsive design so that your email will look good on all devices. 

A strong call to action should be included, such as asking readers to click a link or get in touch with you for further information. This will motivate your audience to take the desired action.

Subsequently, the following steps will guide you through writing a comprehensive welcome email.

  • Define your goals: Before you begin writing your welcome email, you should first define what you want the welcome email to do. What do you want your welcome email to accomplish? What do you want customers to do after reading the welcome email? 
  • Craft the email: Once you know what you want your welcome email to accomplish, you can begin writing the email. Make sure your welcome email includes all the information new customers need to get started quickly and easily

10 Welcome Emails Examples

One of the most important goals of a welcome email is to get your message across in a friendly and professional manner so that it creates trust with your new customers. Here are some examples of great welcome emails to inspire you.


Except for the familiar Ford logo that we all know, this welcome email conveys to you a concise and strategic message letting you know how highly valued your interest in the company’s products is.

It is followed with the assurance that more information will be provided. It also includes a call-to-action which makes it a great welcome email example.

Image source: Reallygoodemails

Adobe Photoshop 

Adobe Photoshop is a place of creativity and this is displayed perfectly in their welcome email. Similar to the previous example, the entire structure gives a cool and creative impression; preceded by a taste of what to expect as well as an offer to explore their vast services.

The simple yet captivating design shows a great example of what to expect from their services.


Image source: Reallygoodemails


In this welcome email, the recipient receives a comprehensive description of what to expect, in addition to the email’s compelling subject and visuals. 

This welcome email is especially fantastic because it captures your attention even if you are simply passing by. It is brief, clear, and tells the customer exactly what they stand to gain from their services.

Image source: Reallygoodemails


With Jumpshare’s welcome email, you have a preview of the app as well as directions on how best to enjoy your experience. It comes with an appreciation of having the recipient, and a recommendation to be used with a desktop.

This email pays particular attention to their complimentary closing: “happy sharing!”, a witty and welcoming phrase that immediately makes the reader smile.


Image Source: Reallygoodemails


Duolingo takes it a notch higher by sending their mascot, Duo, to welcome you with his bubbly enthusiasm. It is followed by an adorable art style and a structure that is pleasing to look at. They proceed to sell their services to you with a dash of cuteness.

This welcome email has a call to action asking its recipients to “learn now”, it is then accompanied by an intellectual statement which encourages its users to give their services a try.


Image Source: Reallygoodemails


Recess is all about taking a break from your challenging and demanding work, and they demonstrate this in their welcome email by incorporating the calming colour blue, the cool pastels, and the inviting cloud. The entire email exudes a sense of relaxation coupled with a sense of certitude that your email address is in good hands.

The call to action included in this welcome email asks the recipient if they would like to subscribe, as a means of confirmation.


Image Source: Reallygoodemails


When this email is opened, the first words that flash through your mind are happy, fun and adorable. It sparks a more agreeable response from the reader through the use of engaging colours and designs, and with the catchy services they offer, it becomes hard to resist their allure.

This email highlights the powerful freebies that the company has put in place to keep customers satisfied, then continues with a call-to-action asking you to shop now.

Image source: Reallygoodemails


Fiverr is a marketplace for talented online freelancers and when you get their welcome email, it sets you in the mood to “get the work done.” 

It greets you by informing you that you are a member of a global community, which gives you a sense of belonging, and it goes on to provide a preview of the top services.

Image source: Reallygoodemails


Even if you have never heard of Plochman’s, when the welcome email is opened, you have an immediate feel of what they do and the products they offer. The entire structure is also inviting because they employ an aesthetic that captures an essence that breathes “mustard”.

This welcome email appreciates your effort to sign up, which is a pleasant way to welcome a new customer.

Image source: Reallygoodemails

Mind Body

With the chic ivory white background and an outline that allows you to skim through the engaging pictures and intriguing subheadings, the mind body’s welcome email has a relaxing atmosphere which agrees totally with its brand.

This email also gives a hint to what to expect from their services.

Image source: Reallygoodemails


From playful to chic to adorable to colourful, welcome emails do not just tell interested clients about the company, they also serve to draw them in. They make them understand and appreciate the aesthetic of the company as well as relate with its core services.

In essence, welcome emails are an excellent way to demonstrate to your customers that they are valued and appreciated. They are not only a good way to stay in touch, but they can also be a great way to keep them interested. 

A welcome email is just one of many steps to making your brand stand out. If you want to grow your brand, we have amazing blog posts to help you get started.

Picture of Glory Onu

Glory Onu


Glory Onu is a blogger, content writer and marketer with experience in graphic design. She is passionate about her craft and the power of words. She writes words that motivate readers to take action. She has also helped businesses get found through search engine optimisation and grow with conversion rate optimisation.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

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    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

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  • Functionality Cookies

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com