The 30 Most Important Email Marketing Statistics of 2024


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The 30 Most Important Email Marketing Statistics of 2022 1

Business owners and email marketers need to stay updated with current email marketing statistics because this information can help them get more results and re-evaluate their marketing strategies. 

Email marketing is a strategy that a lot of businesses have adopted because of the huge potential ROI (Return On Investment). In this blog post, we’ll be sharing important email statistics that can help you skyrocket your email marketing campaigns. 

Why Email Statistics are Important

In recent research, it has been discovered that about 60% of consumers acknowledged that they prefer email as a channel for updates and business promotions, and it has proven to be more effective than some social media channels like Facebook and Twitter.

This is why it is important to pay attention to email statistics to help businesses stay on top of their game and evaluate and adjust their marketing strategies to grow their businesses.

Important Email Statistics

In this section, you’ll be reading about the important email statistics divided by category:

Email Usage Statistics

  1. About 306 billion emails are sent and received daily, and it’s projected to increase to 376 billion worldwide by 2025
  1. 47% of email recipients open an email based on the subject line, and about 69% of email recipients report email as spam based on the subject line
  1. There is an estimated  4.48 billion email users in 2024, and it’s projected to increase 
  1. According to Databox, more than 30% of marketers send weekly emails, and about 26% send emails multiple times in a month

Image source: Databox

  1. Statista reported that 43% of US respondents confirmed that they check their work emails outside business hours. 

General Email Marketing Statistics

  1. According to a recent report by Statista, email marketing revenue is estimated to reach more than 17 billion USD by the end of 2027

Image Source: Statista

  1. About 64% of small businesses use email marketing as their channel of communication and this is expected to increase as the number of email users increase

Image source: Campaign Monitor

  1. Research by Campaign Monitor shows that Fridays are the best day to send emails, as they have an open rate of 18.9% and click-through rate of  2.7%
  1. According to a recent report, 65% of marketers worldwide use automated email marketing to market their content
  1. More and more businesses are using videos in their email marketing, this report states that 86% of businesses use videos 

Image Source: Wyzowl

B2B Email Marketing Statistics

  1. 59% of B2B marketers speculate that email marketing is still one of the most effective channels for revenue generation 
  1. About 97.3% of emails sent were reported to have reached recipient inboxes, this has encouraged more B2B email marketing

Image Source: Email tool tester 

  1. B2B marketers will have to be careful of spamming prospects, around 43% of users may not think twice before reporting an email as spam
  1. According to this report, B2B email marketing offers about a 50% ROI (Return On Investment)
  1. A report by Email Monday states that an average of 51% of businesses, including B2B, are using automation to refine their marketing processes

Image Source: Email Monday 

B2C Email Marketing Statistics

  1. According to the Content Marketing Institute, 72% of B2C companies have utilized email for their content marketing, the number will keep increasing because the ROI is on the increase 

Image Source:

  1. In a recent update survey, 59% of respondents said that marketing emails impacted their purchasing decisions, with half of them buying from the emails they had received at least once per month
  1. Moosend has reported that abandoned cart emails have about  45% open rates, 21% of them are clicked on, and 50% of the users who opened the emails completed their purchase 
  1. According to Emarsys, 81% of retail professionals stated that they’ve been able to acquire customers from email marketing and 80% of them have been able to retain those customers 
  1. Hubspot also reported that 51% of B2C marketers plan to increase their marketing budget in 2024.

Mobile Email Marketing Statistics

  1. In a report by Statista, about 55% of the world’s website traffic is generated from mobile devices

Image Source: Statista

  1. The leading email app with the highest market share  on mobile phones and devices is Apple iPhone’s native email app, followed by Gmail

Image Source: Litmus

  1. In a recently updated report by Sales Cycle, it was discovered that 42.3% of consumers delete emails that are not optimized for mobile. This means you need to ensure your emails are well-optimised for mobile users 
  1. A recent report has shown that an email offer displayed on a mobile phone is 10 times more likely to be more successful than an advert in print form
  1. The BlueCore website states that 53% of millennials check the promotion tabs on their emails at least once daily, and 60% of Gen Z check their emails primarily on their phones 

Personalized Email Marketing Statistics

  1. Customers prefer to see content that is custom to them, and this is why 77% of marketers say they use email to send personalized content to their subscribers.
  1. In a survey report, almost 60% of the most successful email marketers think that personalization is one of the best ways to increase engagement
  1. McKinsey also carried out research that showed that 71% of consumers expect personalized marketing, and 76% get frustrated when it doesn’t happen 
  1. Sales Cycle, in their updated report, has also explained the top three reasons why personalization is important for email marketing, and they are: boosted open rate (82%), bigger CTR (75%), and favourable customer satisfaction (58%)

Image Source: Sales Cycle 

  1. A recent study by the Super office has shown that segmented email campaigns have increased open rates by 39%

Image Source: Super Office 


These email marketing statistics have proven to you how valuable emails are for your business and brand. The information you’ve learned from this will help you make more calculated decisions and guide you on email campaigns. 

Applying these email marketing statistics will help you improve your email marketing strategies in 2024. 

If you enjoyed reading this, we have other blogs that you should read as well, check out our email marketing services, and let’s know how we can help you and your business. 

Picture of Inioluwa Ademuwagun

Inioluwa Ademuwagun


Inioluwa Ademuwagun is a content marketing professional with many years of experience in writing content that drives sales. She has worked with different clients from Europe and North America. She’s passionate about writing and using social media for the right purposes. She loves to travel the world and is looking to be a globetrotter soon.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

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  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: