Introduction
This client is a company that produces a range of women’s hats, bags and accessories available in seasonal colours and styles. Shipping globally and targeting the middle to upper middle class market. They faced stiff competition from larger established brands in Europe and Australia.
Services provided by KAMG
Despite having great products the results from their in-house email campaigns were sluggish and slow to convert. They needed help to get new subscribers onto their database in order to promote their latest fashion products. They approached us to energise their email marketing campaigns and automated flows.
Key achievements
By revamping their email campaigns with brand-targeted designs and clear call to action copy we managed to increase their monthly sales on average by $20,000 per month. Within one year of working with us they had increased their additional sales by over 20% from email marketing, equating to almost $150,000.
Positive conclusion
With a substantially increased customer database and campaigns that delivered good results consistently this project certainly ended with some great sunshine for the client. They continue to make waves in women’s beachwear and accessories.
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