Introduction
One of the largest wig retailers in North America, this client dominated their market however, they knew that something wasn’t right. Their visitor numbers were flatlining and their sales were starting to slow despite them offering some of the best wigs on the market. Luckily they came to us for advice on how to supercharge their results.
Services provided by KAMG
As this was an online store using no other digital marketing options it made sense to get under the hood of the website and figure out what was going on. This was a massive challenge as this was the BIGGEST website we had ever worked on – over 1.3 MILLION unindexed pages on Google meaning that a tiny fraction of the website was actually operating at its full potential. Multiple errors, warnings and notices were scattered all over the place. However, slowly but surely we cleaned things up and continue to do so. Like a great hairstyle, quality takes time!
Key achievements
Major achievements for this client included us doubling their impressions from 30K to 78K per week and maintaining an average visitor visit of over 5 minutes. Most ecommerce websites typically achieve a visit of a minute or less – this client averages 5 minutes which is amazing! The more time that customers spend on a website, the greater the chances are of them making a sale – especially if the site is designed to convert by using effective customer experience techniques.
Positive conclusion
This client continues to attract and retain visitors while dominating the North American wig market. Currently there are over 41,500 organic keywords that they are ranking for and the trend continues to grow.
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