Introduction
Knowledge is power and financial knowledge is big business. This client however, was struggling with getting their message out there as their website content management system just was not performing as well as it should have. An upgrade plan was urgently needed to bring this client to new customers and to get the best results they could.
Services provided by KAMG
This was a very challenging and interesting project as we discovered that this client was operating on a very limited website hosting platform and needed to migrate from Drupal to WordPress. This was no easy feat as they had over 100,000 pages of content that needed to be migrated without significant downtime. A challenge, yes. Impossible, never!
Key achievements
We managed to migrate the site well within our agreed timeframe and all pages are stable and receiving organic traffic. The site now has increased its organic search traffic by 35% in just ONE MONTH and the number of total impressions has increased from 136K to 142K. Fantastic results within a very short period of time.
Positive conclusion
The financial industry continues to go up and down and knowledge is crucial to making informed financial decisions. This client has now started to dominate the financial journalism market in the UK and is looking to expand to North America. Their website migration and upgrade was definitely a wise investment!
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