In this case study, we present the impressive transformation of an e-commerce brand specializing in food supplements, accomplished through our bespoke digital marketing strategies. Before our intervention, the company was grappling with low repeat order rates, high customer acquisition costs, and difficulty upselling complementary products.
We developed a multi-faceted approach tailored to address the client’s specific challenges. Our strategy included revising their abandoned cart follow-ups for both first-time and repeat buyers, implementing customer win-back initiatives for customers who had left, and formulating strategies to target various forms of abandonment. Additionally, we focused on email marketing as a substantial contributor to the brand’s revenue.
Our comprehensive approach bore fruit in the form of a 36.98% return on investment over 30 days. The strategic use of email marketing led to an impressive 53% of the revenue. We successfully addressed the issue of low repeat orders, which significantly enhanced their customer lifetime value. By focusing on the recovery of abandoned carts and winning back former customers, we effectively doubled the lifetime value of their customers.
In terms of revenue, we achieved a substantial increase of 53% in the last 30 days, translating to over a quarter of a million dollars in revenue generated for the brand within a single month.
This case study embodies KAMG’s commitment to customizing digital marketing solutions based on the unique challenges and needs of our clients. Through strategic intervention, we achieved significant growth for the e-commerce brand, optimizing their return on investment, boosting revenue, and enhancing customer lifetime value. If you are seeking a similar transformation for your business, we are ready to extend our expertise to make your project our next great success story.
Last updated: June 08, 2022
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