In this case study, we explore our work with a leading martial arts dojo, primarily based in Minneapolis, but with a presence across various US locations. Despite having an impressive site and some keyword effort, the dojo struggled with key areas, such as link building and keyword strategy. Our engagement aimed to address these challenges and leverage SEO strategies to improve their online presence.
Upon evaluating the dojo’s situation, we undertook an extensive site audit and complete revamp to optimize every page for the most searched terms relevant to their services. Our comprehensive support included tackling areas they had difficulty with – particularly link building and keyword strategy. Our efforts aimed at aligning their content with what their potential customers were searching for, and this included various aspects of their offerings, such as mixed martial arts (MMA), martial arts for kids, and self-defense for women.
Our tailored SEO efforts resulted in significant improvements to their site’s online ranking. We achieved 37 top three results and had 47 pages ranking on page one. Considering the volumes and competitiveness in their field, this is a commendable achievement. Our SEO strategies led to a notable increase in their online visibility, attracting about 7,000 unique visitors to their site each month. Despite being a locally-focused campaign, the high-intent nature of their audience ensured that they enjoyed substantial benefits from ranking number one for multiple different keywords.
The successful collaboration with the dojo demonstrates KAMG’s expertise in executing successful, location-specific SEO campaigns. By understanding and addressing their unique challenges, we managed to significantly enhance their online visibility and drive high-intent traffic to their site. If you’d like to see similar transformations in your campaigns, do not hesitate to reach out to us – we are committed to helping you achieve your SEO goals.
Last updated: June 08, 2022
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