Law is something that is universal and finding a good lawyer in times of need is crucial. This client has long been established in their home state of Texas however, increasing competition and the need to differentiate themselves from lesser lawyers prompted them to reach out to us.
Searching online is becoming the most frequent way of finding service providers nowadays. Lawyers are no exception. However this client needed help getting their website ranking highly so that people who needed their services could find them easily. Getting better rankings in Google is the main goal of effective SEO strategy so we started out looking at ways to improve their website and optimise it to its fullest potential.
By looking at the core basics of their website we identified several areas of improvement. Errors and warnings were identified for remedying and we began to reach out for guest posting opportunities to help create a strong network of like-minded collaborators. By driving increasing traffic to the site we enabled over 14,000 organic keywords to be registered by Google and to increase their impressions to well over 110,000 per month. We also increased their organic traffic volumes by over 30% which led to greater sales opportunities for the client to close.
Standing out in a crowded space is a difficult task, no matter the environment. With legal services constantly fighting against a reputation of being untrustworthy, being able to attract quality traffic to a legal website in the hopes of generating sales is a difficult task. Luckily for this client they reached out to us and we were able to get their website on the right track to improved results, higher authoritative scores and greater returning visitors. We rest our case.
Last updated: June 08, 2022
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
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