When it comes to eCommerce, customers are rarely seen as simple once-off sales. They are seen as investments. And we’d like to think that investments are a little like friendships. If you don’t put in the effort, then it’s not going to last. Sadly, this is where many online retailers get it wrong. They’re stuck…
Social marketing studies people’s behaviours and uses this knowledge to properly target them with the right products. It is common knowledge that different generations each have their own values and characteristics and a lot of these can determine their behaviours. Hence, having awareness of the needs and behaviours of existing generations can give you an…
Shopping cart abandonment is when a potential buyer starts the checkout procedure for an online order but discontinues the process before completing the purchase. On average, more than seventy percent of eCommerce carts are left making cart abandonment one of the top challenges for online businesses. People leave their carts for many reasons and they’re…
Profitability. It’s the cup of plenty that any eCommerce store wants to drink from. Sadly, it’s also one of the biggest problems online retailers face. But why? Well, to market themselves, online stores need to advertise. But running ads regularly can be expensive and takes a cut of their available profit margins Unfortunately, there’s no…
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