Here are the 10 Ways to Reduce Shopping Cart Abandonment


Share this article

Shopping cart abandonment is when a potential buyer starts the checkout procedure for an online order but discontinues the process before completing the purchase.

On average, more than seventy percent of eCommerce carts are left making cart abandonment one of the top challenges for online businesses.

Auto Draft

People leave their carts for many reasons and they’re generally all about inconvenience. The supposed trump card of digital stores is the experience of shopping from the convenience of our own homes. However, if your site gives your users any amount of uneasiness, purchases will be cancelled.

Reasons for Cart Abandonment

  • Distrust – People are sometimes uncomfortable giving credit card info online.
  • Surprisingly high shipping costs – Users get shocked knowing how much shipping costs for their order.
  • Complicated check out flow – People hate payment processes that are too complex and time consuming.
  • Window shopping – Some people have no intentions to buy. They come to the site just to browse.
  • Limited payment options – Customers will pay in the way they want to and if you don’t have their mode of choice, carts will be abandoned.
  • High prices – Users have the capability to compare your prices with the competition. If you are too expensive, they’ll choose to shop elsewhere.
  • Technical issues – If you have an inefficient site, your users will bump into your errors and glitches. This is a sure way to lose customers.

You should know to avoid giving your customers these inconveniences. Make sure that your customers have a good experience shopping on your site to ensure sustained purchases.

10 Ways To Reduce Shopping Cart Abandonment

Ten Effective Ways to Avoid Shopping Cart Abandonment

Here are tips that will get your users to complete their purchases. Some of these can even be used to better client experience in physical stores.


Shipping costs can be a make or break for your sales. Forty-four percent of online shoppers abandon carts because of shipping and handling costs. Shipping costs are the #1 reason for abandoned carts.

The solution to all of this is, of course, free shipping. It is a major selling point and incentive that can even promote you against the competition.


Scarcity gives a feeling of urgency that entices users to buy ASAP. Whether it is amount of stock available or remaining purchasing time left, when you put a limit on it, there will be urgency.

One way is by showing product count. When your customer sees that there are only a few remaining products of a style or size they want, they will be driven to purchase out of thinking it could run out.

Another is by putting a countdown clock when running flash sales and special deals. The closer to the limit, the more urgent people feel and the more they find the need to purchase.

10 Ways To Reduce Shopping Cart Abandonment

Around fifty-six percent of online shoppers agree that sites need more variety in payment options. Your target clientele will have a preference, so know it and mainline it.

However, the more options you have, the more convenient it is for anyone. You must include the basics

i.e. Visa, Mastercard, PayPal, etc.

The more options, the more convenient.


People like to know if their purchase with you is going to be secure. You should display security badges and guarantees on your site to help instill confidence in your customers.

The top three most trusted badges are Norton, McAfee, and TRUSTe.

10 Ways To Reduce Shopping Cart Abandonment

There are digital tools you can use to recover abandoned carts and lead them to sales. Here are some of them.

BigCommerce Cart Abandonment Software automatically sends a series of customizable emails to shoppers who abandoned their carts. It allows you to show them the items in their cart and remind them to return and checkout via email.

CareCart helps you recover revenue on your Shopify store using real-time tracking and email automation. It has a unique social marketing feature that improves your customer support and sales and push notifications.

Chatra Live Chat + Cart Saver plugin proactively contacts customers stuck on the checkout. It shows you important visitor information like location, what page they’re on, device type used, while automatically saving your conversation history.

A better work around to save abandoned carts is better e-mail automation. KAMG can save you a great deal of sales from becoming wasted opportunities. We run A/B Tests in a sequence, finding the best converting emails for those groups and promote  your emails with the best content that works.

Don’t take our word for it. Here’s what our client has to say.

10 Ways To Reduce Shopping Cart Abandonment

Shoppers ask a ton of questions during checkout and you have to make the solutions available and easy to access. Your FAQ page must be easy to find and it would be wise to give them the option to directly reach out with via a chat feature.


Make the best checkout experience for your customers. Make it simple and fast. Remove unnecessary pages and streamline the payment process.

You should also allow guest user checkouts. Some people dread “another sign-up”. Do not push it. When they have a convenient experience with your site and products, they will return and gladly sign-up.


Some people who abandon carts save their items for consideration in their next visit on your site. If you want those items purchased, make sure that the client can see it, else, they will be forgotten.

Place a cart icon in a conspicuous area on your site.


People getting surprised by hidden costs and charges, taxes and shipping expenses they will only see upon checkout abandon purchase.

Make all costs and charges clear and eliminate the illusion and trickery of inexpensiveness.

Apply calculator tools on your site so shoppers have a good estimate of the total amount they will pay at checkout.


This encompasses the whole list. This is the foundation for all of the tips and tricks top avoid cart abandonment.

When a customer feels the convenience and comfort of shopping in your store, they return the favour with purchases.

Make sure that your site content is user-friendly and suitable to the type of person who would visit it. Know your market and make the best content for them.

You will need eCommerce SEO services to convert your traffic to sales. Don’t waste your time and effort on a website that you’re not sure about. KAMG can help. We are a professional SEO services company that focuses on giving you results.


Why do customers abandon their carts?

According to a September 2019 study from web usability research group the Baymard Institute, the global average online shopping cart abandonment rate is a whopping 69.57%. Besides the technical reasons for cart abandonment that we have already mentioned above, some customers do this intentionally! Psychologically when a consumer places items in an online cart and then abandons it, they may feel even greater satisfaction and a ‘pat on the back’ from having decided not to spend the money and being a wise consumer. Furthermore savvy shoppers know that when they leave items in the basket, some companies come back to them with an incentive to buy that item.

How is cart abandonment calculated?

Cart abandonment is the percentage of customers that leave the checkout process after initiating. It is calculated by dividing the total number of completed transactions by the number of initiated checkouts that are abandoned, subtracting this value from 1, and multiplying by 100.

What is “Cart Abandonment Flow” in email marketing?

The Cart Abandonment Flow is one of the most valuable Flows for any eCommerce business. It is a message or sequence of messages sent to someone who added an item from your eCommerce store to their shopping cart, but failed to complete the purchase. Not contacting these customers is equivalent to leaving money on the table. Currently almost 70% of shopping carts are abandoned on average.

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: