The Top 17 FREE Email Marketing Templates in 2022


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Why not use a template to save time and energy when writing your next email?

Grabbing the reader’s attention is key to ensuring that they read and engage with your content! 

A great design determines whether they read it or trash it.

It’s important to get your message across in a way that will capture people’s attention.

Otherwise, your email marketing efforts will go unseen.

This is where email marketing templates can come in.

Good email templates that are expertly crafted and well designed work because they’re created by people who know what works in marketing today.

There’s an entire suite of websites that provide good email templates for free. Below we will share 17 of them. 

What Are Email Marketing Templates?

An email marketing template is an outline that you can fill in with the relevant information. 

A template is like a recipe that you can follow when crafting emails.

With email marketing templates, you can create professional-looking emails with ease. 

You are not limited to one design or style as you get access to many different types so that your messages stand out!

Why Use Email Marketing Templates? 

Email marketing templates are a great way to create emails with the layout, colours and images that match your brand. 

Templates are pre-made and can be tailored to your business needs and the nature of the email.

Templates are often designed by experts who know how to create an engaging email. This means that they are designed for conversion. All you have to do is add your personal touch and message. 

Using templates is the most time and cost-effective way to do email marketing, so you are not always starting from scratch every time you send an email. 

Now let’s take a look at where you can find those templates. In most cases, in order to get access to their templates, you might need to sign up for their FREE trial (often without adding any payment details).

Websites That Provide Email Marketing Templates

1. HubSpot 

HubSpot has a templates library as well as downloadable templates.

Their library offers 2 first touch emails and several follow up emails that can really save you time and energy. 

For example, the image below shows a template for sharing helpful resources. 

They even have a template that can help you respond to a lead or client that missed a call.

They offer downloadable templates that you can choose based on where you are at in your email marketing journey. 

HubSpot is a great resource not only for email marketing templates but they have a variety of other free resources that can help you jump start your email marketing campaign. 

2. Convert Kit

ConvertKit has 9 email templates that can help you kick off your email marketing efforts. 

ConvertKit is a platform created for creators so they offer simple, yet effective email templates that can help you connect with your audience.

3. Campaign Monitor

Campaign Monitor offers free responsive email templates. And they have over 100 to choose from.

The great thing about them is that if you run an eCommerce store, you can connect it to your online store and set up automation. This means that you can create welcome emails on Campaign Monitor and integrate them with your online store.

4. Flodesk

Flodesk has a free 30-day trial where you have access to various templates in their library. 

They are known for their unique and engaging designs.

For example, the templates below have some life to them as opposed to the familiar black and white email. Their emails are customisable and easy to use.

5. Sendinblue

Sendinblue has over 40 responsive email templates to choose from.

They have a drag and drop editor, making them easy to use. Their templates are easy to use and customise to fit your brand austhetic. 

7. Mailchimp

Mailchimp is a well-known email marketing platform.

They offer a small selection of templates on their free plan. In order to access the rest, you will need to upgrade from a free plan to an essentials plan where they have over 100 templates. 

Their free plan can give you an idea of whether or not you might want to invest in their paid plan by giving you a taste of their product offering

8. ActiveCampaign

ActiveCampaign has 250 email templates that you can access on a free trial. Their templates can be used with HTML and they have created them for both B2B and B2C.

The kinds of templates that they offer are:

  •  Abandoned Cart
  •  Conference Event
  •  Customer Service
  •  Holiday
  •  Newsletter
  •  Reviews Feedback

9. Stripo

Stripo has around 1050 free HTML templates. So this is the ultimate library out of the bunch. This means that their templates can be coded.

They have categorised their emails:

  • By the type of email (Abandoned carts and password resets)
  • By the industry (eCommerce and fitness) 
  • By season (Earth Day and Christmas) 
  • By feature (video and typography) 
  • By integrations (Campaign Monitor and HubSpot)

10. Zurb

Zurb offers responsive HTML email templates that you can access without an account. They can be accessed by clicking the ‘download all’ button on their website. 

When an email is responsive this means that it will show up perfectly wherever they are accessing it. For example, computer vs phone vs tablet.

Their email templates are simple and consist:

  • Basic
  • Hero (visual feature) 
  • Sidebar (additional information and resources) 
  • Sidebar hero (add both hero and sidebar)
  • Newsletter

11. Drip

Drip offers free email templates on their 14-day free trial. 

Drip is built for eCommerce stores, and you can choose from a variety of pre-built templates in their library. 

This means that their templates are curated for those who run online stores.

12. Litmus

Litmus has free HTML templates. They have around 62 templates to choose from. 

They have templates for eCommerce businesses that:

  • Are ready to launch a product
  • Want to sell their products
  • Need help managing their accounts 
  • Want to market their products

They also have a ‘Subscriber Love Email Template Pack’ that includes the following: 

  • Welcome emails 
  • Anniversary emails
  • Birthday emails
  • Review emails
  • Re-engagement emails
  • Plain text style emails

13. Moosend

Moosend offers over 70 free responsive templates. They offer access to these templates on a 30-day free trial. 

They offer a longer trial period than others since they offer around a 14-day trial.

Their emails are also categorised into:

  • eCommerce
  • Publishers & bloggers
  • Events
  • SaaS
  • Real Estate & Hotels
  • Product promotions
  • Announcements
  • Sales & retail
  • Seasonal

14. ZOHO Campaigns

ZOHO Campaigns has a 13-day trial where you can access a variety of their email marketing templates.

So in order to keep that access, you will need to signup for their paid plan. However, you can take a peek at their templates within that period. 

These templates can be used for a variety of business types. 

Their pre-designed templates are categorised, for example:

  • Welcome 
  • Seasons
  • Deals and offers
  • Newsletters
  • Survey
  • Webinar
  • Thank you
  • Holidays 
  • Birthdays 
  • Emergencies and crises 

15. BEE Free

BEE Free has many free email templates to choose from. 

They have categorised their templates based on:

Usage (Announcement)

Industry (eCommerce)

Automation (Abandoned cart)

Seasonal (Christmas)

They also offer the option to hire a designer for those that are looking for a more personalised approach. 

16. Email Octopus

Email Octopus offers 11 free HTML templates in a downloadable format. 

It doesn’t boast a large number of templates like other resources, but here you can choose based on design and simplicity. 

17. 99designs

99designs offers 45 free HTML email templates.

These templates have been created by professional designers, so they should be designed for impact and conversion. 

They offer three types of email templates: 

  • An email newsletter 
  • Promotional email 
  • Personal notification email

Every website comes with a variety of templates that can be used for email marketing. 

It is important to find the right template so your message shines through and gets seen!

Templates are a great way to ensure your email content is effective and engaging. 

They help you capture the reader’s attention, get your message across, and increase the likelihood that they will take action. 

With so many templates available online, there’s no excuse not to use them! 

What type of template have you found most helpful in your email marketing?

Picture of Amy Rendel

Amy Rendel


AMY RENDEL is a marketing consultant from South Africa currently residing in Israel. She has a B.Com in marketing and has worked with companies in South Africa, Israel, the UK, and the US. She spends her days writing blogs, website content and social media posts.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

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  • Service refers to the Website.

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  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

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Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • First name and last name

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  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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    Administered by: Us

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
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  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
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  • Prevent or investigate possible wrongdoing in connection with the Service
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  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

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If you have any questions about this Privacy Policy, You can contact us:

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