Otherwise, your email marketing efforts will go unseen.
This is where email marketing templates can come in.
Good email templates that are expertly crafted and well designed work because they’re created by people who know what works in marketing today.
There’s an entire suite of websites that provide good email templates for free. Below we will share 17 of them.
What Are Email Marketing Templates?
An email marketing template is an outline that you can fill in with the relevant information.
A template is like a recipe that you can follow when crafting emails.
With email marketing templates, you can create professional-looking emails with ease.
You are not limited to one design or style as you get access to many different types so that your messages stand out!
Why Use Email Marketing Templates?
Email marketing templates are a great way to create emails with the layout, colours and images that match your brand.
Templates are pre-made and can be tailored to your business needs and the nature of the email.
Templates are often designed by experts who know how to create an engaging email. This means that they are designed for conversion. All you have to do is add your personal touch and message.
Using templates is the most time and cost-effective way to do email marketing, so you are not always starting from scratch every time you send an email.
Now let’s take a look at where you can find those templates. In most cases, in order to get access to their templates, you might need to sign up for their FREE trial (often without adding any payment details).
Websites That Provide Email Marketing Templates
1. HubSpot
HubSpot has a templates library as well as downloadable templates.
Their library offers 2 first touch emails and several follow up emails that can really save you time and energy.
For example, the image below shows a template for sharing helpful resources.
They even have a template that can help you respond to a lead or client that missed a call.
They offer downloadable templates that you can choose based on where you are at in your email marketing journey.
HubSpot is a great resource not only for email marketing templates but they have a variety of other free resources that can help you jump start your email marketing campaign.
2. Convert Kit
ConvertKit has 9 email templates that can help you kick off your email marketing efforts.
ConvertKit is a platform created for creators so they offer simple, yet effective email templates that can help you connect with your audience.
3. Campaign Monitor
Campaign Monitor offers free responsive email templates. And they have over 100 to choose from.
The great thing about them is that if you run an eCommerce store, you can connect it to your online store and set up automation. This means that you can create welcome emails on Campaign Monitor and integrate them with your online store.
4. Flodesk
Flodesk has a free 30-day trial where you have access to various templates in their library.
They are known for their unique and engaging designs.
For example, the templates below have some life to them as opposed to the familiar black and white email. Their emails are customisable and easy to use.
5. Sendinblue
Sendinblue has over 40 responsive email templates to choose from.
They have a drag and drop editor, making them easy to use. Their templates are easy to use and customise to fit your brand austhetic.
7. Mailchimp
Mailchimp is a well-known email marketing platform.
They offer a small selection of templates on their free plan. In order to access the rest, you will need to upgrade from a free plan to an essentials plan where they have over 100 templates.
Their free plan can give you an idea of whether or not you might want to invest in their paid plan by giving you a taste of their product offering.
8. ActiveCampaign
ActiveCampaign has 250 email templates that you can access on a free trial. Their templates can be used with HTML and they have created them for both B2B and B2C.
The kinds of templates that they offer are:
- Abandoned Cart
- Conference Event
- Customer Service
- Holiday
- Newsletter
- Reviews Feedback
9. Stripo
Stripo has around 1050 free HTML templates. So this is the ultimate library out of the bunch. This means that their templates can be coded.
They have categorised their emails:
- By the type of email (Abandoned carts and password resets)
- By the industry (eCommerce and fitness)
- By season (Earth Day and Christmas)
- By feature (video and typography)
- By integrations (Campaign Monitor and HubSpot)
10. Zurb
Zurb offers responsive HTML email templates that you can access without an account. They can be accessed by clicking the ‘download all’ button on their website.
When an email is responsive this means that it will show up perfectly wherever they are accessing it. For example, computer vs phone vs tablet.
Their email templates are simple and consist:
- Basic
- Hero (visual feature)
- Sidebar (additional information and resources)
- Sidebar hero (add both hero and sidebar)
- Newsletter
11. Drip
Drip offers free email templates on their 14-day free trial.
Drip is built for eCommerce stores, and you can choose from a variety of pre-built templates in their library.
This means that their templates are curated for those who run online stores.
12. Litmus
Litmus has free HTML templates. They have around 62 templates to choose from.
They have templates for eCommerce businesses that:
- Are ready to launch a product
- Want to sell their products
- Need help managing their accounts
- Want to market their products
They also have a ‘Subscriber Love Email Template Pack’ that includes the following:
- Welcome emails
- Anniversary emails
- Birthday emails
- Review emails
- Re-engagement emails
- Plain text style emails
13. Moosend
Moosend offers over 70 free responsive templates. They offer access to these templates on a 30-day free trial.
They offer a longer trial period than others since they offer around a 14-day trial.
Their emails are also categorised into:
- eCommerce
- Publishers & bloggers
- Events
- SaaS
- Real Estate & Hotels
- Product promotions
- Announcements
- Sales & retail
- Seasonal
14. ZOHO Campaigns
ZOHO Campaigns has a 13-day trial where you can access a variety of their email marketing templates.
So in order to keep that access, you will need to signup for their paid plan. However, you can take a peek at their templates within that period.
These templates can be used for a variety of business types.
Their pre-designed templates are categorised, for example:
- Welcome
- Seasons
- Deals and offers
- Newsletters
- Survey
- Webinar
- Thank you
- Holidays
- Birthdays
- Emergencies and crises
15. BEE Free
BEE Free has many free email templates to choose from.
They have categorised their templates based on:
Usage (Announcement)
Industry (eCommerce)
Automation (Abandoned cart)
Seasonal (Christmas)
They also offer the option to hire a designer for those that are looking for a more personalised approach.
16. Email Octopus
Email Octopus offers 11 free HTML templates in a downloadable format.
It doesn’t boast a large number of templates like other resources, but here you can choose based on design and simplicity.
17. 99designs
99designs offers 45 free HTML email templates.
These templates have been created by professional designers, so they should be designed for impact and conversion.
They offer three types of email templates:
- An email newsletter
- Promotional email
- Personal notification email
Every website comes with a variety of templates that can be used for email marketing.
It is important to find the right template so your message shines through and gets seen!
Templates are a great way to ensure your email content is effective and engaging.
They help you capture the reader’s attention, get your message across, and increase the likelihood that they will take action.
With so many templates available online, there’s no excuse not to use them!
What type of template have you found most helpful in your email marketing?
