Instagram Influencer Marketing


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Instagram is one of the best platforms to utilise influencer marketing.

  • Instagram has over one billion monthly active users and posts more than 500 million Instagram Stories every day.
  • In the United States, there are 140 million Instagram users.
  • After Facebook, Instagram is the second most popular social media platform.
  • Users spend 53 minutes every day on average browsing.
  • Instagram is used by 71 percent of businesses in the United States.
  • Half of Instagram’s users are between the ages of 18 and 44.

From celebrity news to fashion, to sports and gaming, and even NSFW content creators using R-rated SFW tags to bait audiences, Instagram has been the influencer’s market pool since 2012 and it still is.

Popular Instagram influencers or marketers “influence” followers to subscribe to their ideas, beliefs, lifestyles and, of course, products and services they either endorse or produce.

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A good influencer marketing strategy on IG can make you sell massively

One of today’s celebrated business trends is influencer marketing, and one of the longest-running, hot platforms of the age of hashtags is Instagram. 

Instagram influencers or marketers can be a celebrity or an ordinary person who, somehow, went viral.

What is influencer marketing?

Influencer marketing, at its most basic level, is a sort of social media marketing that relies on endorsements and product mentions from influencers – people who have a large social following and are regarded as experts in their field.

Influencer marketing works because influencers have a high level of trust from their followers, and their recommendations act as a sort of social proof to your brand’s potential customers.

Their followers often “subscribe” to anything they say and become highly interested in whatever they advertise or sell.

The Instagram influencer’s review is, thus, very powerful.

What exactly is an Instagram influencer?

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An Instagram influencer is someone who has created a following around a specific speciality. They can serve as a brand advocate for your company.

Within their niche, they can be compared to celebrities. In exchange for money, free products, or experiences, they’ll share your product with the public.

The Instagram influencer industry is anticipated to expand 15% in 2021, reaching a market size of $5.8 billion by the end of the year, according to HypeAuditor’s State of Influencer Marketing 2021 research.

One influencer’s positive review about your product can be 10x more powerful than a paid IG native advertadvertisement

Instagram is known as the most engaging social media platform. And it is the go-to app for people who value looks, fashion, lifestyle and luxury, and more.

There was a survey conducted on all of the major social media platforms. And the researchers found out that the popularity of Instagram among teenagers can be attributed to three factors.

  • You can share with others.
  • You can communicate with others.
  • You can follow others.

And IG influencers are the best at using the platform.

Influencers on IG build their following on a daily basis through IG-worthy content. 

If their content is about cosmetics, they produce interesting stories and posts related to make-up, related brands, valuable content like dos and don’ts of putting on make-up and more.

These are carefully made and researched posts that focus on maintaining the interest of followers by building content around their values.

One excellent marketing aspect of the platform is that it can be easy to find a niche audience. All you need to do is find a niche influencer.

Instagram has already optimized audiences pre-categorised per influencer. 

How can you leverage influencer marketing on Instagram?

If you are a business owner or marketer looking to take advantage of Instagram, you need to find the right influencer to engage. 

You have to find one who can convert views to site traffic or purchases. And the good news is that it can be quite easy to do.

Though some IG influencers have their own product line to promote, some monetise their influence by selling others’ products. And that can be your product, of course.

How to Find Your Influencer

If an influencer uses your products, that can be an excellent match for your business.

And it is significantly better to get someone who is already familiar with or likes your brand  – someone who sees how good or appealing your brand is.

How Influencers Can Promote Your Brand on Instagram


The most common type of campaign is to have an influencer review your product. They can simply talk about how good your product is on an IG story or a short video post.

You can get reviews by sending products to influencers in your niche. And sometimes, they can simply happen to have used your product without you campaigning.


You can send free or sample products to influencers and have them run a giveaway contest.

Influencers love this because they become the perceived giver, increasing their followers’ trust in them. But at the same time, the value audiences get from the influencer will also imprint on your products.

Sponsored Posts 

You’ve probably seen posts from your favourite celebrity with “Sponsored Post”  under their handle.

These posts are done by paying influencers to make their own content for your product or service. They can feature your brand by talking about your product, how it works, or where to buy or get it depending on how you want the messaging to be.

You can also provide your influencer with a customized discount code or link that they can share with their audience. 

Brand Representative 

You can pay an influencer to become a representative or ambassador of your brand. 

Brand ambassadors are people who are hired to not only promote your brand but also embody it.

To make things effective, you will have to train your ambassador on your products, services, mission, and values so that they can get insider knowledge and become true brand experts.

It’s time to influence.

Now that you know some essential knowledge about influencer marketing on Instagram, you can go ahead and find your perfect ambassador or advertiser.


Can I run ads on Instagram?

Yes. You can boost or turn any post into an advertisement, granted it abides by Instagram’s advertising guidelines.

Is it more effective to promote Instagram stories or Instagram posts?

Story advertisements typically have lower costs, and when done well, they perform far better than feed ads.

The placement has two advantages: there is more inventory than demand, and the inventory is in excellent condition. Users frequently scroll through feed ads because they immediately know the ad for what it is.

Which is better, ads or sponsored content?

When done right, sponsored content can bring you more qualified leads than ads. But ads done right in terms of content and targeting can also be an efficient way to bring in shoppers to your business.

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Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

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Last updated: June 08, 2022

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