Here’s an in-depth study on CRO (conversion rate optimization) for your eCommerce.
This list is based on KAMG’s experience of working on over 100 business models with more than 35 years of combined experience, with $97million sales generated, and 943 projects completed.
We list things you need to know based on what worked for us and allowed us to have this track record.
You can use this to gauge your conversion. Tick boxes and see if you have a high score and study or improve your capability on topics unchecked.
You may also take some ideas here and test them instead. See what works for your model.
You will find solutions here that might help you troubleshoot a specific issue.
BEFORE YOU MARKET
Here are some attributes your eCommerce must base on. These attributes will make your CRO effective and strengthen all aspects of your business, from human, physical, and digital.
What good is marketing if your offering has terrible quality?
Make sure that your products or services can hold up to the level of how you promote them to be.
Run FGDs (Focused Group Discussions) or Product Tests on your items and make sure they are ready for the market before you start your eCommerce.
Good products sell.
Your eCommerce should have a solid foundation.
The essence of business is to give people what they don’t have and them giving you something of equal value in return.
It is helping one another acquire and thrive.
You see gaps in the market that you can fill and needs and problems that you can solve – this is why you have developed your brand, products, and services; to give people what they need while you earn.
By this, you know who you are reaching out to – your target market. These are people who will provide you with revenue as you offer them things they need to better their lives.
These are the people you will study to make sure you reach them the right way, land them on your site, and convert them to buyers and then, ultimately, to patrons.
Sun Tzu said: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
Know your market. Use SEO statistics and analytics, study their lifestyle, know their purchase capacity, find their platforms, use social science. Research, research, and research.
GENERAL WEBSITE TO-DOs FOR BETTER CONVERSION
The following items are necessary things, and you can use them for most online stores. Whether you are a make-up line, a sports merch store, a music streaming service, or a charity foundation, you have to keep it in mind when building your site.
- STREAMLINE YOUR DESIGN
Unorganized websites are a pain to navigate. It’s easy for people to lose interest in cluttered and confusing websites. VISITORS SHOULD KNOW WHERE THEY ARE.
- MAKE YOUR WEBSITE RECOGNIZABLE
Are you lost, baby girl? NO.
Am I on the right site? YES.
When people land on your site, most often from search engines, they will have inquiries. Make sure that you answer them as fast as possible – that they don’t even need to ask.
Ensure they see what they want to buy and know whether you are a DIY store and not a make-up line. Have a clear and enticing selling proposition so that you avoid losing your visitor to other sites. It also helps when you offer better prices and customer service.
Make your call-to-action clear and easy to do.
- HAVE A GOOD USP (Unique Selling Proposition)
Understand what your product is and what it offers.
- M&Ms. The milk chocolate melts in your mouth, not in your hand.
- Domino’s Pizza. You get fresh, hot pizza delivered to your door in 30 minutes or less, or it’s free.
Reinforce your USP across your pages. Find that service, unique attribute, or signature you offer that none of the competition has or is better at doing than anyone else. Word it well and blast the tagline all over your site.
- BUILD YOUR SITE’S TRUSTWORTHINESS
Make your site look professional and credible to the taste of your target market. If you are selling luxury wines and are using Comic Sans without regard, no one will buy them.
- DON’T RUN ADS THAT MAKE YOUR SITE LOOK LIKE A VIRUS POOL.
Build trust by showing these on your site:
A good site layout.
Track record – years in business, testimonials, reviews, number of satisfied clients, projects accomplished, big brands you have serviced, partnerships, and more.
Put up your phone number and contact info. This element shows you are transparent.
Transparency and clarity on prices and extra costs (shipping, handling, and more) – use tools that help them calculate as they click.
These things show that people have interacted with you, and you have delivered. These elements are social proof that you are not a scam.
- MAKE YOUR WEBSITE RESPONSIVE
Your website should maintain its quality in different browsers and devices. You should even qualify your pages to communicate in different languages. An excellent example of responsiveness is Netflix.
- MAKE SURE YOUR ADS BRING PEOPLE TO THE RIGHT LANDING PAGE
Do not annoy prospects by misleading them. Ensure that when someone clicks your ad, the reveal will have items you promoted in the ad.
Don’t show a pizza on the DMS, and then when the customer comes over to buy, you then offer an Italian massage.
The ad design should also correspond to the page design. Don’t show a piña colada-style ad that will bring your customers to a North Pole designed page.
The point is to reassure your audience that they are in the right spot.
- HASTEN YOUR LOADING TIME
Slow loading time causes high bounce rates. People are impatient and will choose to leave your site if your pages keep them waiting.
Here are a few tweaks that you can do to decrease page load time.
- Optimize caches – put local memory to advantage.
- Defer the parsing of unnecessary <script> tags.
- Reduce Redirects – they add more processing time.
- Utilize CSS3 and HTML5 – they are lightweight and streamlined.
- Remove unnecessary characters from your source code without changing its functionality.
- Make image sizes smaller (at most under 100 kb)
- Use social buttons
Keeping people waiting more than expected is not excellent customer service.
- USE PERSONALIZED RECOMMENDATIONS
Your site should be smart enough to offer other similar options or supplemental items to people browsing for specific products.
For example if I’m looking to buy a classical guitar, I’d appreciate it if you showed me other guitars with similar specs. I’d also be glad to know my guitar bag options!
- BE HONEST ABOUT OTHER COSTS AND CUSTOMER RIGHTS
Your shipping costs must be clear from the beginning. Many people leave carts because of the lousy surprise given by extra costs during the checkout.
Let people know your “returns” policy. Have a comprehensive rule page for this and similar issues, but put up a summarized, easy-to-digest version.
Hiding costs and customer rights info makes you shady.
People appreciate transparency and clarity. It makes them trust you more.
- MAKE SIGN-UP EASY
If it takes ten pages and five legal requirements to subscribe to your site, customers will find somewhere else to do their business.
Easy sign-up is excellent customer service.
- MAKE PASSWORD RECOVERY EASY
It’s a shame to lose sales just because of hard password recovery. Allow multiple options, and when nothing works for certain people, your customer service message should be ready and helpful to recover accounts. Slow account recovery can affect your conversion speed too.
- FLEX YOUR RATINGS
Make sure that your customers know the quality of things they prospect on buying. Do this by showing reviews and ratings on your product pages.
Ratings are quantifiers of how many people approve of your products. These are mathematical social proofs for your items.
Reviews show in-depth information on user experience. Though these can be subjective from user to user, they work like a living FAQ page for your products.
You can show excellent customer service by replying to reviews and reaching out to dissatisfied customers to fix their problems with your products.
- ENCOURAGE USERS TO REVIEW
Ask returning customers to review their previous purchases. A review adds to your rating flexing and gives you reliable feedback you can use for product development.
- MAKE YOUR CONFIRMATION AND ERRORS CLEAR
When checking out, customers want you to guarantee a successful or erratic checkout. They want to know if you got their money or not.
When I see a pop box that says Purchase Failed, I want to read in red text what information I put wrong or what server error it is, and I like the option to be redirected to a FAQ sheet that will help me pinpoint the problem.
When I see a pop box that says Purchase Complete, show me a summary of items and a summary of costs.
- MAKE YOUR 404 FUN(NY)
“404” landing pages are annoying. It is a momentum breaker and an experience diminisher.
Ease the displeasure of interruption with an unexpected joke or some fun stuff—something like Google Chrome’s dino game when you lose internet connection.
- MAKE YOUR ABOUT PAGE LEGIT
Have a page showing your team and its credibility. Fill it with some photos of you and your mates during collaborations, product development, quality checks, and more. Show them who you indeed are and what you care about. Befriend your visitors.
Tell your story and advocate for your charities. Let people know the heart of your company. Friends share intimate things with friends, and friends trust friends.
Your personal story also has an added value – people will trust your site more because they know some people are putting their reputations on the line for the business.
- YOUR PROMOTIONS AND DISCOUNT OFFERS SHOULD BE TARGETED
It is pertinent that you use different promotions to entice different subgroups of your customer base.
- OFFER FREE SHIPPING
Free shipping is one of the top things customers base on choosing where to subscribe and shop online. People dislike having to think about complicated weight, freight, and capacity calculations.
People like it simple – free shipping. It also sounds less costly. The more affordable the feel, the better the appeal.
- MAKE YOUR SITE EASY TO NAVIGATE
People will leave when they feel trapped in a complicated maze. Use a simple hierarchical structure with words that are easy to recognize.
- MAKE SURE CART ITEMS ARE ACCESSIBLE
When people add to cart and then add more and more, they often check what they have put in from time to time. By checking, they can have a guesstimate of how much they can still spend. Make sure the numbers are complete, including extra costs. This addition is convenient.
PROPER TARGETING CONVERTS
Properly targeted prospects are customers just waiting for your reach.
As much as possible, avoid markets that are already well satisfied. Avoid competition.
Find a niche. Specialize as specifically as you can, especially when starting up (because you’ll expand your territory eventually).
Nike will advertise Jordans more to Mike’s fans, a little less to basketball players and enthusiasts, and a teeny bit to the general public.
If I like horror games and you advertise a major Twitch event for Insidious Chapter IV VR gameplay, I’m buying it!
But if you push an ad on me for a new lipstick brand – SKIP!
- KNOW YOUR MARKET WELL
Have a more profound knowledge of the people you want to reach. You have to know how they see from their perspective – live in their skin.
With this knowledge, you will know what products they would buy. Only produce those products and promote them to your targets- 100% conversion!
It is way better for you to target a niche of your affiliation or identity. The better you know your market, the more accurately you will see gaps that need filling.
- CHOOSE THE RIGHT PLATFORM TO RUN ADS ON
Your chosen people crowd on platforms that match their lifestyle. Gamers go to streaming sites, Boomers are on Facebook, fashion enthusiasts flaunt on Instagram, and you know what else.
If your ads are on the wrong platform and shown to the wrong audience, they get skipped. If they get clicked, the uninterested will leave you a footprint in your bounce rate.
Lousy numbers and reputation will gain you no trust.
- GET THE RIGHT PEOPLE TO REVIEW
If you are selling lip tints, send an Instagram influencer a free package. As long as your product has terrific pictures, you will get a review from someone people believe and trust.
Who not to send your lip tints to? – A straight, male, gaming influencer.
Give the right products to the right people.
- CATEGORIZE BY DEMOGRAPHICS
You should group them by age, location, and gender because most of the time, you must treat the resulting categories differently regarding engagement and specific products.
Earning adult female gamers will buy your gaming chair just like adult male gamers who make money, but the females will more likely purchase pink shirts over black. Non-earning youngsters cannot afford the chair but will buy small stuff like armbands.
Convert them by using info on their capacity and specific interest as leverage.
- TARGET THE RIGHT AGE
You cannot sell fidget spinners to non-dextrous 80-year-olds.
Make sure that you consider age in your subdivisions.
Instagram model moms will buy your pricey expanded eyeliner set – advertise the product directly to them. Who among your followers cannot afford it? The 19-year-olds working as cashiers. Advertise something less costly to them.
- TARGET THE RIGHT SEX
You neither can offer gynaecological service to males nor a vasectomy to lesbian couples.
Different sexes have different interests under your umbrella of offerings.
Sexist, it may seem, but there are genres of business that are gender stereotypical. We’re still at that level of humanity, and we have to deal with it.
Men still like cars more, and women still love dresses more.
The blue section in the toy stores means boys, pink, girls.
- TARGET THE RIGHT LOCATION
The rhyme goes “she sells seashells by the seashore.” But why would I buy her seashells when I could pick them myself?
If you’re offering snow gear, would you target the residents of Gaza? Exactly. No.
Countries and climates make for different needs.
Indonesians love scooters. It’s a great place to sell helmets.
China has more men than women as an effect of its one-child policy of the last decade. Sex dolls, dating services, porn, and related industries have exploited those gaps.
- TARGET THE RIGHT CULTURE
Sell Halaal products to Muslims, Kosher products to Jews, Christmas items to Christians, non-meat items to Hindus.
You must have a comprehensive knowledge of subcultures because your targeted audience might include more than one of them. You have to categorize accordingly.
Think about music genres. It will be harder to sell Frank Sinatra albums to people who identify with Ice Cube than to offer Bieber songs to Grande’s following.
- TARGET THE RIGHT SOCIAL CLASS
You cannot sell yachts to people earning three digits a week.
Rich people will prefer sophisticated-seeming brands to cheap ones.
Who buys villas, and who rents apartments? Who can afford caviar? Who can only survive on pizza slices? How about the middle of these?
This phenomenon might sound socially divisive, but you must know your market’s purchasing capacity. This information will help you assess the quality versus affordability of your products.
Of course, the more you can spend on making sure you have good quality, the better, but you have to balance it so you can sell at a price that your market can and will afford.
You cannot convert someone who values your price point differently.
Cheaper products appeal less to the rich. They associate quality with costliness.
Expensive items appeal less to the poor. They’re okay with one-time use products and will go for cheap.
Rich people want more, poor people need more, and there’s a lot to know, too, in between.
Find the Goldilocks zone between quality and economy.
Knowing at what level of “social” capacity of your target shall contribute to that.
- TARGET THE RIGHT INTEREST GROUP
Choose your group between pet enthusiasts, athletes, musicians, travel food enthusiasts, gamers, fashionistas, movie buffs, yogis, birders, collectors, and others.
- TARGETING NEEDS TIMING
How cool would it be if your system automatically advertises pain relievers to women nearing their period?
Knowing when to offer will affect conversion.
You won’t convert someone when you are offering things they don’t need to purchase.
There is a time for everything.
Muslims will not go to your restaurant during Ramadan, and Christians will not appreciate Christmas gift baskets until the holiday season.
AUTOMATED EMAILS IS YOUR FRIEND
It is a competitive digital realm, and the game plays by pace and focus.
Email automation gives you the best use of time and market know-how to correctly engage many prospects or subscribers.
- AUTOMATE YOUR EMAILS
It is efficient, it saves time and money, and it can make or break a conversion.
You can engage many people with efficiency by automating emails.
You will get drained physically, mentally, and economically if you stick to the manual. Even hiring an email team is unnecessarily a waste of skill and human resources.
Have an excellent manual email system as a backup for a streamlined email system.
- SOUND HUMAN
People have started to hate regular newsletters. They are mass-produced, and they come at the wrong time of the day.
Imagine waiting for your boss’ final instructions during a tight deadline, and then “ping” comes a newsletter.
That is annoying.
Fix your email automation so that it makes your subscriber feel like you care.
- USE THE RIGHT EMAIL FUNNEL
Different people respond to different stimuli.
For some, you have to present a problem they didn’t previously know they had; then, you offer a solution in the follow-up, leading to purchase.
Some don’t want to hear sales blabber and want your offering straight to the point.
Some respond to fear, excitement, flattery, or just straight-up honesty.
You have to optimize your emails. What you say first and what you say later will affect conversion.
- INDIVIDUALIZE YOUR EMAILS
Make sure subscribers see what they want when they want it.
Use analytics to make sure you’re giving the right content to those with the digital footprint to prove need.
- MAKE SUBLISTS
Your target market’s demographic will determine your subgroups.
Even though your subscribers may all like burgers, some like spicy food, some don’t. Some like American cheddar, some like Edam.
Some people might just like cheese.
Talk to the mozzarella people differently from the parmesan people. Talk to the lovers of both kinds of cheese separately too.
Do they like those cheeses on pizza? Talk to them about pizza.
- RUN A/B TESTS
Try out your emails.
Test which content and strategy prove most useful to which recipient.
Only use the best working one for a particular subgroup.
This way, you’ll never miss a conversion.
- APPEAL TO EMOTION
Whatever your target market thinks is a pleasant experience should be in your emails.
Let your email automation make good conversations with your subscribers.
When you initiate a dialogue that turns out to be suitable for your subscribers, you give them good and warranted customer service.
Make your subscribers feel good with your emails.
- TIME YOUR EMAILS RIGHT
The best time to offer people something to purchase is when they have money.
You know your target market, and you know their purchase capacity.
Use this information to prepare your funnels to hit the right moment for conversion.
- HAVE EMAIL AUTOMATION FOR RETENTION
Email automation doesn’t stop at first purchase.
You should be able to engage them afterwards, so they return and keep returning.
This process builds your community of patrons who will grow with your brand and keep on requiring your products to sustain their lifestyle.
Engage them rightfully in your emails, and they will become your army.
- PREPARE EMAILS FOR BOUNCERS
Even if you have the best optimization in your site and the most proper email automation to bring prospects there, there will be bounces.
People leaving your site can happen for many reasons. This phenomenon doesn’t mean that you can’t get them back for conversion.
Set automated messages that appeal to their better side so you can get back the lost traffic.
Depending on who the bouncers are, you must be able to convince them to come back and shop
USE DIGITAL ADS PROPERLY
The quickest way to reach your target is by running targeted ads online.
- ADVERTISE ON THE RIGHT SOCIAL MEDIA
Your target audience will have a majority presence in particular social media. Most aesthetically inclined audiences can be found on Instagram, while DIY people thrive in specific Subreddits. Facebook is full of the older market.
- USE SKIPPABLE ADS FOR TESTING
Pushed ads will only work if you are using the best content. Test your materials on skippable ads first and pick the one that significantly gets more clicks.
- ADVERTISE AT PAR WITH YOUR OPERATION
Do not oversell. If you are operating on a limited scale, you should advertise on par with that level. The inability to satisfy customer needs can lead to disappointment and conversion loss.
- APPROPRIATE YOUR ADS WITH YOUR THEMATICS
Your site’s aesthetics must be based on specific themes that you have built around your audience preference. Make sure that your ads represent these queues.
Streamlining design helps brand recognition, but the more important point is customer direction. Customers tend to get lost when your site pages have very varied designs.
You have to make sure that your site assures customers that they are in the right place after clicking your ad.
- USE PAY PER CLICK ADS
Pay-per-click ads are the most targeted and affordable form of digital ads. With PPC, your customers feel more in control. They type keywords, find your posting, and think, “That’s what I’m looking for.”
Plus, with PPC, you only pay when someone clicks your ad.
- ADVERTISE SPECIFICALLY
Do not advertise with a whole menu. That’s a job for your pages.
Advertise the correct products to the right people at the right time.
- DO NOT BREAK AD PROMISES
Be sure that what you say and show on ads will be available on your page when it gets clicked.
Mind expiring promos and stop promoting them when they cease existing.
- USE SCARCITY IN YOUR ADS
“We have a limited time offer, only for the first 100 buyers.” “Ten days to go before the sale closes.”
This strategy will compel a sense of urgency from people who will only be satisfied by purchase. They fear that the options might not be available for them if they don’t act.
People don’t like missing out. This FOMO is called loss aversion.
- SHOW MORE VALUE IN ADS
Someday your brand will be so recognizable that it already speaks its value. However, if you’re starting up, people don’t care about who you are.
What people want to know is what your products can give them.
The more that prospects see how good your product is to them, the more likely they will convert.
- MAKE AD CONTENT WELL
Take a look at Superbowl ads. Those ads have to be right – they are costly to run and make.
Have an excellent narrative that demands attention and affects emotion.
- SPUR THE RIGHT EMOTIONS WITH YOUR ADS
Different levels of comedy can work at varying levels of maturity.
Nostalgia will not work better for younger audiences.
You can curate drama by touching on peoples’ compassion.
Elicit whatever emotion your target is driven by with your ads. Make sure that the feeling will be satisfied with a purchase.
- DON’T MAKE YOUR ADS ANNOYING
An ad becomes annoying to irrelevant audiences. Proper targeting will get you by on this.
A demonstration can make or break deals. This strategy is uniquely suitable for software products and innovations.
When you convince people that your offering can deal with an exact problem they are having, you close and convert.
- TARGET YOUR DEMOS
Don’t offer demos to people who don’t need your product.
People who will click your demos should already be in an interest-level part of your funnel.
- SHOW QUALITY IN YOUR DEMOS
When demonstrating, especially physical products, show how sturdy they are.
Show how waterproof that smartphone is. Present how deep that diver’s watch can go.
- FOCUS ON VALUE
Some people think that a demonstration is about the product. No. It is about showing people what’s in the product that is for them.
Say: “You will earn this much when you save time. This feature will automate your data gathering.”
Not: “This is my email machine. It has these features. It is a perfect product.”
When people find value, they convert.
- AVOID BRAND-WHORING
Your audience doesn’t care who you are at the prospect level. Your people just want to know if your product can solve this and that.
Avoid repeating your brand name again and again. You’ll sound too salesy and tv-commercial-ish.
- DON’T DO LIKE A DATED TV COMMERCIAL
Most tv commercials are, of course, less targeted and have to appeal to a broad generality of audiences. That’s why they sound and feel like what they are – basic.
Your demos should fit to who clicks to watch.
- MAKE PROSPECTS FEEL THAT PURCHASE IS THEIR DECISION
Do not be overbearing and too sound like you’re trying hard to urge.
Make people feel like they decide to watch a demo and that purchasing is a free choice.
People who feel strong-armed may not convert.
- SHOW YOUR OFFER AS A SOLUTION
A demonstration is about the problem of the audience and solving it.
Show how to solve your prospects’ problems using your product’s features, and they will see value in it.
- AUTOMATE YOUR DEMOS
People in the digital age are too busy to have a live demo with a rep.
While that works at a scale, especially with customer support and the like, the presentation of features is better canned.
Demos should be skippable and replayable.
Automation also fixes your demo’s targeting.
The more efficient your demos are, the more you will convert.
- MAKE SURE THE RIGHT PEOPLE GET THE RIGHT CONTENT
Use pre-demo questions so that the correct narrative will reach the right prospect.
If the person falling on a funnel has a problem with spamming outgoing newsletters, do not show the demo option that presents how your email tool detects spyware. Show the other options where your email tool helps fix the spamming problem.
- USE THE RIGHT FUNNEL TO BRING PEOPLE TO YOUR DEMOS
Make sure that your funnels bring prospects to the proper demo at the right time. Some people may be ready or not to receive more information.
Make sure that only those who have a higher level of interest will receive demos. Some prospect level subscribers may not appreciate demos yet.
- DON’T MAKE YOUR DEMOS BORING
Match the tone of your market. The “happier” the genre is, the more active your demo should be.
- LET USERS DEMONSTRATE FOR YOU
When you have a product that is useful to many people, like smartphones, computers, and other tech, users will naturally test your features.
Encourage users to upload their demos of your product.
Make campaigns like hashtags and social proof building to let your users be each other’s source of how-to videos of your products.
- OFFER FREE TRIALS
Free trials not only allow prospects to have a go at your product first hand, but it has this added value of FREE.
- MAKE TRANSITION TO PAID SUBSCRIPTION EASY
When your prospects’ trials end and they decide to subscribe to a paid continuation, they might lose interest if your payment method and process are complicated.
Transition to paid subscription must be as smooth and as simple as possible, with many payment options.
- OFFER TO END FREE TRIALS WITH DISCOUNTS
Make your prospects value the urgency.
Offer things like, “We’ll give you 15% off your first three months if you end your trial today! This promo is only limited to the first 100 subscribers.”
- OFFER EXTENSIONS
Some people might not have had the time to find value in your product due to distractions. Give your prospects more time to try. Just give them enough extension so they can discover what they need to follow.
- TARGET THE FREE USERS
This strategy is for unlimited time trials with limited features.
Advertise to them effectively by showing them enhancements of the features they most often used.
Use email automation for this subgroup in your funnel.
- RECOVER INACTIVE USERS
Use targeted advertising and email marketing to reactivate users.
Ensure that you remind them of the problems your product can solve for them to remember the value they found that made them engage in the first place.
- REQUIRE PAYMENT DETAILS BEFORE TRIAL STARTS
A good example is Netflix.
You cannot use Netflix without giving your details, and since you’re hooked on a series, it’s easy to move forward to a paid subscription.
BUILD TO BE SOCIAL PROOF
Social proof is when people buy products because people value using them.
Either they follow a crowd or a famous or influential person.
When the clout chooses you, the followers convert.
- MAKE YOUR PRODUCTS WORTHY OF SOCIAL PROOF
Of course, for people to patronize your products, you must make sure of their quality.
Without good production, nobody will use your products.
- ENGAGE THE RIGHT INFLUENCERS
Social influencers have followers who are in ready subgroups. It is easier for you to convert when you can associate yourself with a genre of influencers.
Find someone who has good clout, consistent demographics, and a sound reputation.
- SPONSOR CREATORS
Send freebies to influencers and ask them to review or recommend.
Bring them for a mukbang in your restaurant.
Give them two all-expenses-paid nights at your hotel.
- GET RATED
People believe in ratings.
Have your products quantified by encouraging returning customers to rate their previously bought items.
- GET REVIEWED
Ask your clients to give you feedback.
Even just flexing the number of reviews will show people that your product is used by many.
- GET RECOMMENDED BY COMMON PEOPLE
Some people might discount celebrity recommendations because a lot of them are scripted.
Most people will appreciate recommendations from regular users. They know
- PARTNER WITH WELL ESTABLISHED COMPANIES
When people see that “BIG COMPANY” uses your product on your menu page, you are showing them dependability and quality.
People tend to buy products that are proven effective.
- BECOME A MARKET STAPLE
If you have stayed long enough in the market, indeed, you have regular users.
The more you become a regular, the more people see that your product quality doesn’t fail.
Look at the mainstream brands like McDonald’s, Tabasco, Samsung, PlayStation, Xbox, and other staple companies. They have no further action but maintenance and rise.
- GATHER UP YOUR NUMBERS
Show these on your site.
- Years of experience
- Customers served
- Ratings by prestigious partners
- Site ratings
- Product ratings
These are your statistical social proof. Don’t shy away from showing prospects that people are trusting you and your products.
- DON’T HAVE A BAD REPUTATION
Reputation falls on your integrity. If you genuinely care about your customers, you plan across all facets of your business and avoid unwanted controversies.
Get smart, and don’t lose conversions just because of weak social proof.
BE A GREAT PLAYER AT B2C
You are directly engaging with your customers. When you fulfil their needs and give them a positive experience with your marketing and products, you will win them over and over again.
Good B2C converts.
- JOURNEY WITH YOUR CUSTOMER
Plan your customer retention communications and optimize your customer journeying engagement schemes.
Always find a way to give your clients a better experience than any competitor can offer.
Funnel your customers into lifestyle members of your community.
- BE PART OF YOUR CUSTOMER’S LIFE
Don’t treat your customers like statistics when you communicate with them.
This treatment can be done by adequately automated emails so that they are personal and not sound mass-produced.
For this, you must study your patrons all the time and fill gaps that life changes create.
Ask yourself what you can offer for customers having anniversaries or how you can help them have a better birthday.
- HAVE A SOUND CUSTOMER CARE SYSTEM
Make sure you troubleshoot any problem customers encounter with your products. Do not leave your clients hanging.
Have a well-prepared and easy-to-follow FAQ page, use demos, and outsource the most exceptional suited assistance reps.
- SUPPLEMENT THE PRODUCTS THEY USE
Regularly offer items that will enhance their usage of previously bought items. Make sure that the enhancements add tangible value.
- ENGAGE CUSTOMERS IN PRODUCT DEVELOPMENT
Make sure you are engaging your clientele in RNR and make them feel that their feedback is valued.
Show them how their voice led to upgrades you have made for products and have a sense of ownership with your company.
The more they value your company, the more loyally they will convert again and again.
- SATISFY AND SURPASS CUSTOMER EXPECTATION
Never underperform. Never oversell.
Do not be a pretentious marketer. Sell your product for what it can help with, what it is and what it can do.
WORK ON PRODUCT USE QUALITY
- MAKE BETTER PRODUCTS
When your product is quality checked and bears the marks of quality verification, you gain more trust.
This strategy requires that your products should be up to standard with a regulatory authority. Pass the QC all the time!
- ENHANCE CUSTOMER SUPPORT
The goal is to mitigate calls by streamlining your customer support emails and FAQ pages.
Automate separate emails for customer support.
As a backup, however, you may hire representation from a trusted BPO.
Don’t lose conversions just because you can’t help your clients. Be a problem solver at all levels.
- UPGRADE AND OFFER
You should always look forward to giving a better and better customer experience.
Upgrade your products.
Look at how people keep on buying the latest smartphones and iPhones.
Customers who stay longer with you will strengthen their loyalty when they know your revenue is helping noble purposes.
Humanitarian and environmental causes attract people.
Being associated with advocacies also attracts more prospects to convert.
- CHOOSE AN ADVOCACY YOU TRULY CARE ABOUT
When you care about something, you will understand it better. Don’t advocate something half-heartedly.
Be sincere, and choose to support a movement you love.
- USE YOUR PRODUCTS FOR ADVOCACIES
Do advocacy product campaigns.
During awareness dates, offer your products for no profit. Make an “All proceeds go to…” campaign for your advocacy.
Even though you might not get monetary value, the conversion rate that campaigns like these bring you are quantified social proof.
- DON’T BE A HYPOCRITE
Make sure that the values of your company do not contradict the values around your advocacy.
Do not produce products that contradict the movement you are identifying with.
Also, streamline your company. Make sure that your colleagues accept your advocacy’s values.
- MAKE SURE THAT YOUR CLIENTS AGREE WITH YOUR ADVOCACY
Social issues divide people. Make sure that your advocacy is not sensitive to your market.
This one won’t be hard because your clients agree with your values anyhow.
However, the safest ones are those that do not have dividing factors, like poverty alleviation.
Nobody will disagree when we talk about sending food and technology to needy children.
- SHOW PROOF OF ADVOCACY WORK
Dedicate a page on your site that shows your charity projects.
Show the products that you have developed for recipients of donations.
- ASSOCIATE YOUR BRAND WITH NOBLE WORK
As much as possible, find ways to show people how you are empowering people.
Employ People With Disabilities en mass.
Do ad campaigns for awareness dates. E.g., discounts for Women’s Month, unique items for Earth day, or empowering advertisements for World Aids Day.
- FLEX YOUR USERS’ INVOLVEMENT IN ADVOCACY CAMPAIGNS
Let your patrons know how they helped in your advocacy projects.
It’s better if you can display pictures of them as volunteers during outreach activities.
EMPOWER YOUR CORE TEAM
Conversion happens when your machinery is efficient, and part of that is your human resource.
Your digital tools should level up to your team’s quality and not the other way around. Your core is your working foundation for conversion.
- ENTRUST YOUR TEAM WITH YOUR GOALS
The more your colleagues know, the better they can correctly decide for the company without supervision. This empowerment saves you time and lessens bureaucracy.
- YOUR SEO TEAM MUST KNOW WHAT YOU EXACTLY WANT
Don’t be vague about goals, especially when empowering your SEO team. If they are to optimize your digital marketing, they should know the ends your company needs to meet.
- YOUR ARTICLE WRITERS SHOULD KNOW WHAT YOUR SEO REQUIRES
Your articles must contain the right keywords that will get your site ranked. Streamline your workflow by letting the head of your SEO direct your content creators.
- YOUR AD CONTENT TEAM SHOULD KNOW WHAT TO MAKE PROSPECTS EXPECT
Constantly update your promotion group with product updates and new releases. Tell them which offerings should be the top priority.
Your ad team should be the first alerted when you are discontinuing a product or a promo.
- INVEST IN YOUR TEAM MEMBERS AND THEIR PROJECT NEEDS
Enhance your colleagues’ skills and capabilities. Train them and develop them regularly.
Give them what they need for projects. When they are empowered, they don’t mind being held accountable because they will perform anyway.
Remove the feeling of being limited, so they consistently perform better.
- ADOPT AN EFFICIENT WORKING SYSTEM
Streamline your workflow. Make the hierarchy clear and make sure that everyone knows who reports to who and who okays what.
Keep approvals as linear as possible.
- USE THE RIGHT SOFTWARE
Employ the right SaaS to optimize your file-checking, tasking, and reporting. Find software that has features that fit into your workflow.
Make sure it simplifies your system, not complicates it.
TOP THE SEARCHES – SEO
Search Engine Optimization is the efficient process of making alterations to your website’s design and content to ensure that your page shows up in searches.
Good SEO will win your prospects who don’t know your company, increasing your chances at conversion.
- POST RELEVANT CONTENT
To rank at the top of searches, you should publish content relevant to your audience’s needs and lifestyles. You have to regularly update your site with quality content tailor-made for your target.
- WRITE BETTER
Write articles that speak to your target and write them professionally.
Use apps like Grammarly and Google Docs that have features that help you write excellent documents.
Build a writing team that is managed by your SEO head.
- USE THE RIGHT KEYWORDS
Think about what words your prospects might type to search for products that you offer.
Use SEO tools to help you find the right high-ranking keywords for your articles.
- KNOW YOUR COMPETITORS
Know who your competitors are. High ranking competitor sites are a good baseline for your SEO.
- DO NOT DO WHAT FAILED FOR THE COMPETITION
Avoid using what methods your competitors have employed but did not work. Learn from their mistakes.
- WHATEVER YOUR COMPETITORS DO RIGHT, DO THAT BETTER
Write your articles around what makes your competitor’s articles rank. Use the keywords they use but with better material to rank higher.
- BE THE FIRST REFERENCE
Find unique but relevant topics that have no referential articles. Be the first to write about new topics, and your articles will become the references.
- USE METADATA
Constantly update your metadata with your CMS as your site changes.
- MAKE YOUR SITE WORTHY OF LINKS
Descriptive links are better than the usual “Click Here.”. Use your keywords as your descriptive links.
- GET PROFESSIONAL SEO SERVICES
While you can do SEO yourself, you can eliminate the learning curve by merely hiring professionals.
Building your SEO team from scratch is very sustainable, but it will take much time, and you might be risking your business with inexperienced hands.
GET INTO PODCASTS
Many people are switching to podcasts for entertainment, and they are now one of the most used media.
People use podcasts because they do not need visual and physical attention, which is suitable for multitasking.
You can find the right people to convert with podcasts.
- MAKE YOUR OWN COMPANY CHANNEL
Just like with SEO articles, produce podcasts that are relevant to your target market and your business. Use the exact keywords you would use on your site.
- DON’T MAKE OVERBEARING CONTENT
People come to podcasts not for your sales pitches but rather for entertainment and relief.
Advertise sparingly and focus on content.
- MAKE YOUR CHANNEL A RELIABLE DEMO SOURCE
A demonstration can get you conversions, so produce them at a scale.
Make sure that people can find Instructables for your products in your episodes.
Just make sure they are part of a good narrative.
- CROSS ADVERTISE WITH B2B PARTNERS
Have some podcasts that include reviews of your B2B clients’ products and services.
In return, they should do the same for your offerings on their channel.
- MATCH YOUR TARGET WITH A PODCAST NICHE
iTunes has the data of who listens to what is available for you.
You can pick a target by choosing between podcast genres.
If you already have a target, it’s easy to find the community on iTunes.
- SPONSOR TRUSTED CASTERS
Podcasters are influencers.
Find the right podcaster that reaches your target and sponsor an episode.
- GROW YOUR CASTER
You can find a starting podcaster and invest in the channel.
Grow the influencer as an ambassador of your brand.
- TURN PODCASTS TO WATCHABLES
Capture your podcasts in video and repost the material on YouTube.
It allows you to funnel prospects who are on the video streaming service but are not on iTunes.
- INVITE GUESTS IN YOUR PODCASTS
Guest podcasters bring their clout with them.
When you bring in guests, they bring you their audience, and that increases the chance of getting new leads.
- GUEST IN OTHER PEOPLE’S PODCAST
When you present on other channels, you reach new audiences that might gain curiosity for your offerings.
- LEVERAGE ANY GUESTING
Prepare all cross-platform promotion material for your guests.
Send them snippets, quote pictures, and others before your episode goes live.
YouTube is the second most used search engine in the world.
This video streaming service is a pool of people searching for products and services.
Remember that your target audience is here, and they subscribe to the same channels.
Find them, reach them, and convert.
- MAKE YOUR OWN YOUTUBE CHANNEL AT LEAST FOR REFERENCE
Make, at least, a referential YouTube collection where you have how-to-use videos for your products, quality test features, informative, brand briefers, demos, and other user-needed materials.
You can get creative if you want and engage your users on YouTube.
- FUNNEL YOUR AUDIENCE TO SUBSCRIBE TO YOUR CHANNEL
Do this, especially for those who have already purchased to bring them to your demos.
Their subscription will also help your in-channel ads get to your patrons organically.
- ENGAGE YOUR AUDIENCE IN VIDEO CONTENT
Use DIY videos en masse.
Show your customers what they can do with your products and encourage them to do it, and post evidence of them doing it.
E.g., Produce a “How to make a bacon pizza” video to promote your portable wood fire oven, and tell people to recreate the pizza at home and post their pictures with the hashtag #ovenbaconpizza.
- FIND THE RIGHT YOUTUBER TO PROMOTE YOUR PRODUCT
Send YouTubers of a compatible genre to your brand, some freebies to review on their channels. This strategy becomes natural product placement.
You can also sponsor episodes for upfront promotion.
- USE NATIVE ADS AT A SCALE
Native unskippable or unclosable ads can be overbearing, especially when improperly targeted.
Give your audiences the feeling of freedom that skippable ads give because people like to feel like they are in charge.
- DON’T ADVERTISE ON THE WRONG CHANNEL
Make sure that you funnel your ads through the right path in the algorithm.
You will not convert the wrong audience.
- MATCH YOUR TARGET WITH A YOUTUBE COMMUNITY
People of the same interests subscribe to the same channels.
Studying YouTube demographics will help you figure out whom to reach out to on the platform.
- DON’T ALLOW YOUR YOUTUBE APPEARANCE TO BECOME AN ANNOYANCE
Target the right subscribers, promote through the right videos, and advertise with relevant content.
- GET YOUR PRODUCT IN REACT VIDEOS
React videos are reviews, and reviews are YouTube social proof.
MASTER SOCIAL MEDIA
While social media can be a hot breeding ground for fake content, it consists of many platforms that transfer user-to-user information on a massive scale.
Social media can give you word-of-mouth recommendations, reviews, usage proofs, and many more that can be quantified and qualified to make people believe that your product is worth investment.
- BE CAREFUL ON SOCIAL MEDIA
Especially when you have B2B and B2C clients on your following, be careful with what you say.
Social media, especially Facebook, can be a tempting place to rant and throw opinions around that can elicit disrespect and unwanted heated debates.
- TARGET THE RIGHT SOCIAL MEDIA PLATFORM
Facebook is for older demographics and developing countries, and it has the best marketing analytics and data.
Instagram is for working professionals and the aesthetic industry.
You can best track Twitter subgroups via hashtags and followings.
Reddit has subgroups for many niches.
TikTok is for people with FOMO.
Choose the social media platforms where your target market thrives. The right place will give you conversion.
- REACH OUT TO THE RIGHT COMMUNITY TO PROMOTE TO
Social media platforms have subgroups that your target market is involved in. You should find the right subreddit, the correct hashtag, and the proper clout that gathers your audience.
Study it and use it to your advantage.
- CONTROL YOUR SHARING OF BUSINESS ON YOUR PERSONAL PROFILE
Don’t be overbearing. Not all of your friends and relatives are your target market.
Limit your hard selling on your profile unless you are an influencer yourself, and you are sure what you are posting will convert rather than annoy.
- DON’T MAKE ENEMIES
It’s easy to get involved in long-threading and hot keyboard fights over politics, religion, and principle. You should avoid these things and keep your social media presence fresh.
People will associate your business with you, and when you have a not-so-good reputation, you will lose some people you could’ve converted.
- STUDY WHAT THE COMPETITION IS DOING ON SOCIAL MEDIA
Watch your competitors’ tactics on social media. Study the things that work for them and what doesn’t.
Always do better.
CONVERT ABANDONED CARTS
Abandoned carts are conversions that could’ve been. They can still be – is the good news.
PREPARE YOUR ECOMMERCE FOR ABANDONED CARTS
Treat cart abandoners as a new niche. Separate them according to the reason for abandonment and message them with narratives that will move them to recovery and conversion.
- TREAT ABANDONERS AS A NEW SUBLIST
Whatever marketing sent them from prospect to checkout obviously did not work, so engage them differently from how you did before.
- MAKE SEPARATE EMAIL FUNNELS FOR PEOPLE WHO ABANDON CARTS
Group, the people who will respond to discounts, cluster the subscribers who did not find the correct payment method, and gather those enticed by competition.
Target them with the right offerings through the right messaging.
- ELIMINATE WHATEVER REASON THEY ABANDONED CARTS FOR
Whatever you did or did not do that led people to leave checkout, reimagine them.
Replace what needs to be replaced, remove what needs to be removed, and integrate what you have found to work.
- MAKE IT EASIER FOR CUSTOMERS TO CHECK OUT
When emailing people who abandoned carts, it can significantly help to offer faster checkout.
Say: “Finish your purchase with one click!”
- OFFER CUSTOMERS LIMITED TIME DISCOUNT TO ENCOURAGE THEM TO FINISH THEIR TRANSACTION
Use strategies that say: “Check out now, and we will cut 20% off of your total purchase. We are only offering this to 100 subscribers.”
- GIVE CUSTOMERS WHATEVER CUSTOMER SERVICE THEY NEED TO PUSH THROUGH WITH THEIR PURCHASE
Maybe you think there’s no way that carts will be abandoned on your site because of your excellent customer service, and yet they still happen.
Remember that your subscribers are individuals susceptible to any random circumstance. Just reach out to them with better customer service anyway – there’s nothing terrible in that.
Make your subscribers feel that you care.
BE RELIABLE AT B2B
Your partner businesses are critical social proofs of your professionalism and ability to deliver.
If they can assure other businesses and clients that you are reliable, you get more chances at conversion.
Give as you promise and never underperform, especially when your clients are businesses because they are some of your more looked after social proofs.
Treat your partners the right way by setting up a sound communication system and engage your B2B clients on all levels.
- REMIND THEM OF YOUR VALUE TO THEM
Remind them of the results that come from your services so that they don’t forget that you deliver.
- USE HANDWRITTEN LETTERS
Business people have started to hate the endless pings of newsletters and cold messages.
Handwritten letters are a break from the robotic nature of eCommerce, and it lets your B2B clients know that you value them.
- PERSONALIZE YOUR B2B AUTOMATED COMMUNICATION
Always make your emails personalized to the company you are engaging in.
Have separate narratives for lost clients, upgrading clients, returning clients, and other levels of B2B relationships.
- LET IT BE KNOWN – YOU ARE A PROBLEM SOLVER
Study the businesses that need your product and show them how its features can solve their problems.
Usually, businesses are struggling to earn more, so you must be able to demonstrate and prove to them that your product can get the conversions.
- GET BACK LOST B2B CUSTOMERS
If you don’t treat them right, your clients will lose interest in doing business with you; hence, it is essential that whatever experiences they have with you will be okay.
If you lose customers, however, use this simple principle: find the reason and eliminate it.
- REACH LOST CLIENTS QUICKLY
Act fast because the longer clients stay inactive, the harder they can be recovered.
- PREVENTION IS BETTER THAN CURE
Study your customers’ behaviour and predict who is about to leave your system, and find a way to prevent losing the conversion.
- TREAT INACTIVE CUSTOMERS SEPARATE FROM ACTIVE ONES
Put them in a different communication funnel and treat them as an emerging sensitive subgroup to be handled precisely and cared for.
- USE METHODS THAT REACTIVATE
Build your messaging narrative around the newfound behaviours of inactive clients. Restart your marketing to the lost demographic.
- USE DIFFERENT MEANS OF ENGAGEMENT
Lost clients could be already tired of your emails, so you should try other methods like calling, texting, or anything more exciting.
- OFFER DISCOUNTS
Inactive customers can be enticed with perks like return discounts or free “loyalty” add ons.
- MAKE SURE YOUR REACTIVATION SCHEME IS WELL TESTED
Run A/B tests and only use the best narratives and funnels that work to reactivate lost clients.
- REFRESH YOUR DATA
Never forget to update your contacts and data regularly, so you are sure there is someone you are talking to at the other end of the line.
- MAKE IT SIMPLE TO COME BACK
Remove as many steps as possible between engagement and reactivation – one page is enough for reactivating subscriptions.
DEVELOP YOUR COMPANY WITHOUT LOSING CUSTOMERS
Your audience will grow as you do. Make sure to look out for new needs and changes that can affect your production, communication, and sales.
Develop while maintaining the capacity to produce products that are still being purchased.
Expand your dimension. You don’t have to leave it.
- DON’T DISCONTINUE PRODUCTS THAT ARE STILL CONVERTED
People who have become loyal users of your staple products will continue conversions for your business – do not remove them from your equation.
- ONLY MAKE INNOVATIONS THAT YOU HAVE PROVEN WILL CONVERT WITH THOROUGH STUDY
Always research thoroughly when you develop products, especially innovations that have never been tested.
Running FGDs and consumer tests will give you vital information like value and price points, usability, and feasibility.
Some of the most innovative brands throughout history are:
- McDonald’s and their fast-food innovation
- Apple and all the breakthroughs starting with Steve Jobs
Qualify your product, find the best marketing path for it, and convert.
It’s better if you develop a product that levels up human life.
- YOUR PRODUCT QUALITY MUST NOT LEAVE ONE FOR ANOTHER
Keep all your products in good quality, and you’ll not lose conversions.
- DO NOT ELIMINATE ANY MARKETING THAT WORKS
Don’t stop whatever marketing schemes that are not failing your conversions. It’s like firing a valuable employee – not the most brilliant move.
- INTEGRATE NEW COMMS TECH
As your market grows and your company rises, you will have a surge of communications in all facets of your business.
Keep working to make your in-company communication as efficient as possible and make sure that you can engage all customers in your messaging.
- ALL CUSTOMERS ARE ESSENTIAL FOR ESSENTIAL FOR CONVERSION
Use better technology to make sure you reach everyone.
- HIRE DIGITAL MARKETING SERVICES
There are excellent digital marketing services and growth hack companies out there that can remove the burden of data analysis, site optimization, and messaging automation off of your table.
Digital marketing can be painstaking, especially if you don’t find the right people who can understand its specific roles.
Kasandz.com can make it easy for you, from determining target to reaching prospects, engaging them in email funnels to subscribe and convert.
HACK YOUR GROWTH
Growth Hacking means finding a way to grow a business exponentially and efficiently in the fastest way possible.
Growing like that entails conversion because growth needs money, and money comes from sales.
Whatever growth Hacking does will require conversion.
- HIRE A GROWTH HACKING COMPANY
Hiring a growth hacking company can get you from research to conversion and expansion in no time.
Just make sure you hire the perfect provider for your specific business needs.
- MAKE SURE YOUR GROWTH HACKING IS SERVICED BY AN EXPERIENCED PROVIDER
Hire a growth hacking service that has successfully given their other client companies conversion.
The longer the operation, the more you can trust the service.
- LOOK UP YOUR GROWTH HACKING COMPANY’S TRACK RECORD
Look at the company’s numbers: how many served, how much sales increased, and how many clients were satisfied.
One good sign of good growth hacking service is prestigious clients.
- SEARCH FOR REVIEWS
Read reviews by significant people in marketing. If they praise a growth hacking company, then that is a good source of marketing services.
- FIND EVIDENCE OF GOOD RATINGS
Search Google, Reddit, Quora, and other discussion boards for user experience and ratings for growth hacking providers.
MASTER YOUR DIGITAL MARKETING
The market is easy to reach because millions of digital tools are now available to business people, but the same tools increase competition.
If you don’t step up your digital marketing, you will lose in the business game.
- USE CRO TOOLS
There are many CRO tools to help you with different tasks like data analysis, loading speed tests, behaviour tracking, or A/B tests.
CRO tools help you make the best site you can have that brings people from subscriptions to browsing and purchasing.
- USE SEO TOOLS
The best Search Engine Optimisation tools can bring your site the traffic, leads, conversions, and sales you are looking for.
SEO helps you make changes to your website so that it appears in search engines.
If you don’t use SEO, you lose many opportunities; but you reach audiences who would otherwise never get to know you with this tool in hand.
- USE EMAIL MARKETING TOOLS
Email marketing tools can be subject line generators, or inbox placement testers, or end-to-end email automation.
These tools will help you make sure you send the right emails that will move subscribers to decide on a purchase.
- USE PPC
Pay Per Click is one of the best avenues in reaching prospects.
They are displayed when related keywords are searched, and you only pay your PPC provider when your ad is clicked on.
It is a search engine and a cost-efficient way to bring more chances to convert.
- BUILD PROPER CONTENT
It cannot be more emphasized that content is king.
Exact the right content for the right people and make it so professionally.
Content is the area of your marketing that requires the most excellence, and you can accomplish this by finding the right content creators who will base their work on reliable research and produce streamlined material.
- CONSULT PROFESSIONALS
Conversion consultants will study all the data you have and will focus on giving you procedures on how to use them to sell.
Better hire a consultant for conversion and other digital marketing methods.
Your product development alone takes a big chunk of brainpower – you will tire if you do everything yourself.
- CHOOSE THE RIGHT TOOLS AND SERVICES FOR YOUR PRODUCT
The best way to reach a Chinese target market is to hire someone who has marketed successfully in China.
Know yourself and see who and what does best for your kind.
- FIND YOUR GOLDILOCKS ZONE BETWEEN THE LATEST AND THE PROVEN
While new tools and services can be innovative, their lack of experience will not speak proof.
Use tools and services that users review as innovative and successful.
Excellent customer service is a tried and tested attribute that grows businesses into longevity and expansion.
Focus on providing your customers with what they need.
- MAKE IT EASY FOR YOUR PROSPECTS TO LEARN YOUR OFFERINGS
Maximize your advertisements and make sure the proper people know what you have for them.
Build your site so they can easily navigate and see your menu and adequately inform them of new outings and upgrades in your emails.
- LET PEOPLE KNOW WHAT THEY CAN GET FROM YOUR PRODUCT
Do not describe your products for what they are, but pinpoint what aspects of customers’ lives your products can improve.
- SIMPLIFY THE PROCESS OF BUYING
Streamline the process from sign-up to checkout, and don’t make buying a complicated task.
- SPEAK YOUR MARKET’S LANGUAGE
You might be a business emerging from a community – a person who identifies with a niche that has found gaps you want to fill. If you’re like that, you already know your audience’s lingo and can use it to communicate with them effectively.
If not, then be part of the community and live in your audience’s skin.
- TRULY CARE FOR YOUR AUDIENCE
Know your audience and what they are for, what they desire and need, and give them satisfaction.
You must treat profits as a result of customer care and not a goal.
Conversion is a natural effect of helping people.
- BUILD A RELATIONSHIP WITH CUSTOMERS
Always communicate with your customers because they are your source of activity.
Engage them, learn from them, and be for them, and in return, they shall have the same care for your brand and products.
- TROUBLESHOOT FOR THEM
Build products that help people fix problems and supplement their usage with demos, FAQs, user manuals and pages, and 24/7 customer support.
- KNOW THEIR FAQS EVEN IF THEY DON’T ASK THEM
Gather all questions about your product from FGDs in pre-release.
Think like a user and note things people might ask, and when people still ask at release, you can find additions to your FAQ list.
People will buy things they know.
- AUTOMATE BUT DON’T DISATTACH HUMAN INTERACTION
Customers will get annoyed if your messaging is robotic. When you make people feel like another statistic, they will judge you as manipulative.
Humans trust humans.
- DO NOT COMMUNICATE TO AUDIENCES IF YOU ARE NOT GOING TO GIVE VALUE
Never purposelessly send messages to people.
Remember that when people value what you’re saying, they will be under your influence.
THERE IS POWER IN OLD TECH
Although everything is digital in our era, there are still physical methods and tools that help you with your conversions.
People still believe in the prestige and reliability of companies who can afford billboards, tv commercials, celebrity or sports team sponsorships, morning show features, and late-night tv appearances.
- HAVE A PHYSICAL STORE OR HEADQUARTERS
Some people like to have the security of finding your location.
Trust means conversion.
- SHOW YOUR PRESTIGE WHEN YOU CAN AFFORD
Prestige can imply dependability, quality, and longevity that will quantify expensive and massive products like cars, lifestyle product lines, apps, and others.
Prestige can show prospects that you are more capable than other brands and win them over from the competition.
Intelligently go for billboards, celebrity endorsements, and sponsorships that will wow the proper target when you can afford it.
- SHOW UP ON TV
Know the right program and time slot for your target and sponsor a segment.
- TOUR AND RUN EVENTS
Meeting your audience face-to-face will always gain user trust and loyalty.
Set up concerts, live product presentations, charity events, and other physical appearances, or sponsor festivals and conventions.
Not only will you collect more prospects and convert on the spot with shows, but they will strengthen your position in the general and specific market.
NOW GO AND CONVERT WISELY!
There is a lot to consider to convert better. The key is knowing your audience and serving them right. Reach them the way they can be reached and speak their language.
There are no shortcuts.
While digital marketing tools and services can make the work more comfortable and more efficient for you, you still have to know what you want to do with what you know of your target.
The good news is, we can help you with that too. All you have to do is be willing to take the next step in providing service to your people.
Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.
What is CRO?
CRO or conversion rate optimization is the process of improving your website so that its elements and processes can smoothly lead users to make a purchase.
Should I do my CRO on my own?
If you own a business and are selling online, you are probably already stretched on many tasks.
You have to deal with human resources, operations, production, and more.
And as CRO can be demanding, it would be best if you delegated the job to someone else.
If you are thinking of having an in-house team to do the job, you will still have to manage that group. Also, if you are getting a freelancer, you will constantly need to do updates and follow-ups.
Better get a team like KAMG so that you have a group of CRO and SEO experts doing your bidding.
Is CRO enough to make me sell more?
While CRO can improve your website’s performance in converting, you will still have to bring people to your store in the first place.
You cannot convert anyone if you don’t bring shoppers to your website.
So you will need SEO for people to find you on search results and ads.
Also, you need to do email marketing so that you can save lost sales due to abandoned carts and non-returning users.