One of the goals of your email campaign is to reach out to an engaged subscriber and turn them into your loyal customer. You’ll need to know about so many metrics to track your email performance. Bounce rate is one of the most important factors to note when dealing with email marketing as a whole.…
It’s hard to know if your eCommerce emails are effective. You might be sending a lot of them, but how do you know if they’re actually making a difference? It can be hard to tell whether your eCommerce emails have the desired effect. You might not be sure if people are opening them, clicking through,…
The decision of which email platform to use can seem overwhelming. There are so many features and criteria that you need for your businesses to not only meet your own expectations but those of your prospects and customers! It can be hard to know which email marketing tool is the best for your needs. They…
Running a successful email campaign is no easy task. But it’s even more complicated if your messages never make it to your subscribers’ inboxes. If you’re not taking the necessary precautions to ensure your emails are delivered to your subscribers’ inboxes, your efforts are doomed from the start. If you do nothing to improve your…
In making a success of their brand, eCommerce retailers should know that email marketing is a crucial element for remaining top-of-mind with their customers. The reason is simple: Email marketing makes money. In fact, campaigns that utilize email marketing strategies guarantee an average of $36 ROI for every $1 spent! Maybe you’ve seen the success…
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