The decision of which email platform to use can seem overwhelming. There are so many features and criteria that you need for your businesses to not only meet your own expectations but those of your prospects and customers!
It can be hard to know which email marketing tool is the best for your needs. They all promise so much, but it’s hard to know which one will actually work for you.
However, once you find the right email marketing software for your online business, all the pieceswill fall into place, and your business will be able to take off like never before. The right email marketing software will allow you to put your message across and effectively connect with potential customers.
We’ve compiled a list of the best email marketing software for eCommerce to make it easy to decide what works best for you and your needs.
1. Hubspot
Hubspot has all the tools you need to manage in one place. From email marketing to social media.
Features:
Automation: Their platform allows you to create emails without needing coding skills. There is a wide range of customisation options to create various triggers, conditions, and actions.
Lead Management: Users can track their leads to see which pages were visited, emails opened, and links clicked. This allows them to segment their lists, automate their workflows, and create more target content for their email list.
Landing Pages: Hubspot has built-in templates so users can easily set up high converting landing pages. They also have A/B testing so users can use different landing pages and see which convert best.
Pros & Cons:
| Pros | Cons |
| All in one solution; no need for multiple, different platforms.They offer email and in-app chat support. Hubspot has a mobile app.They have many free trainings and resources. | There is a learning curve to understanding how to use this software.Not a versatile platform – only email marketing focused.Can be costly. |
Source: HubSpot
Pricing
Starter: $45 per month
Professional: $800 per month
Enterprise: $3200 per month
2. ActiveCampaign
With ActiveCampaign, you can use email marketing, automation and CRM to create great customer experiences.
Features:
Integrations: It can be integrated with 870+ customer engagement solutions for eCommerce like Shopify and WooCommerce.
Marketing Automation: With the automation tool, you can build campaigns in a matter of minutes using their drag-and-drop features that make it simple for anyone to create an ad design quickly!
Pros & Cons:
| Pros | Cons |
| Their lite package has over 125 email templates to choose from.They have support and training. Professional package offers 1:1 training.eCommerce dashboard. Free plan option available . | There is a learning curve to understanding how to use this software.Lite plan is limiting. Limited reporting capabilities.Pay for contacts. |
Source: Betterbuys
Pricing
Lite: $9/mo
Plus: $49/mo
Professional: $149/mo
Enterprise: $259/mo
3. MailChimp
Is a great choice for businesses that need the features of an email marketing software with no frills.
Features:
Reporting: MailChimp gives you access to reports that are easy to use and navigate.
Analytics: MailChimp is a fantastic tool for marketers looking to better understand the ebb and flow of their email campaigns. With Google Analytics built into it, you can see what aspects affect your website most and make changes accordingly.
Automation: MailChimp can connect to your eCommerce platform allowing for better targeting and segmentation based on consumer behaviour. The platform is known for its basic email features, making it easier to set up email campaigns and simplifying automation.
Pros & Cons:
| Pros | Cons |
| They have a free plan. Have tools available to help you get your business online.A/B testing. | Costs a lot if you have a large list. Not great for businesses wanting to scale. |
Source: MailChimp
Pricing
Essential: $11/mo
Standard: $17/mo
Premium: $299/mo
4. Flodesk
Flodesk is an email marketing software that has disrupted the industry. They are known for their sleek design and offer a variety of templates making it easy for you to customise your branding and stand out in the email space.
Features:
Analytics: Non-technical. Metrics are explained in plain language.
Design: They have a wide variety of templates that help create an immersive design.
Forms: They have built-in templates that have been designed for conversion.
Pros & Cons:
| Pros | Cons |
| They charge a flat rate.They have disrupted the industry by creating eye-catching design. | They have limited functionalities.Cannot offer drip campaigns, A/B testing or CAN-SPAM compliance. |
Source: Flodesk
Pricing
Unlimited Everything: $38/mo
The email marketing software you choose should have a wide range of features that will allow you to create beautiful, eye-catching emails and also to track their performance so you can see what is working and where to improve.
Your software choice should also be easy for you to use, with a simple interface making creating and sending campaigns a breeze.
Another factor to consider when choosing an email marketing software is the cost. You need something affordable without compromising on quality or features.
Finally, make sure the provider has a good reputation and offers excellent customer service if you run into any problems. Once you find an email marketing software that ticks all these boxes, the pieces will fall into place.
