Email Automation & Delivering

The decision of which email platform to use can seem overwhelming. There are so many features and criteria that you need for your businesses to not only meet your own expectations but those of your prospects and customers! 

It can be hard to know which email marketing tool is the best for your needs. They all promise so much, but it’s hard to know which one will actually work for you.

However, once you find the right email marketing software for your online business, all the pieceswill fall into place, and your business will be able to take off like never before. The right email marketing software will allow you to put your message across and effectively connect with potential customers.

We’ve compiled a list of the best email marketing software for eCommerce to make it easy to decide what works best for you and your needs. 

1. Hubspot

Hubspot has all the tools you need to manage in one place. From email marketing to social media.

Features:

Automation: Their platform allows you to create emails without needing coding skills. There is a wide range of customisation options to create various triggers, conditions, and actions. 

Lead Management: Users can track their leads to see which pages were visited, emails opened, and links clicked. This allows them to segment their lists, automate their workflows, and create more target content for their email list. 

Landing Pages: Hubspot has built-in templates so users can easily set up high converting landing pages. They also have A/B testing so users can use different landing pages and see which convert best. 

Pros & Cons:

ProsCons
All in one solution; no need for multiple, different platforms.They offer email and in-app chat support. Hubspot has a mobile app.They have many free trainings and resources. There is a learning curve to understanding how to use this software.Not a versatile platform – only email marketing focused.Can be costly. 

Source: HubSpot 

Pricing

Starter: $45 per month

Professional: $800 per month

Enterprise: $3200 per month

2. ActiveCampaign

With ActiveCampaign, you can use email marketing, automation and CRM to create great customer experiences.

Features:

Integrations: It can be integrated with 870+ customer engagement solutions for eCommerce like Shopify and WooCommerce.

Marketing Automation: With the automation tool, you can build campaigns in a matter of minutes using their drag-and-drop features that make it simple for anyone to create an ad design quickly!

Pros & Cons:

ProsCons
Their lite package has over 125 email templates to choose from.They have support and training. Professional package offers 1:1 training.eCommerce dashboard. Free plan option available .There is a learning curve to understanding how to use this software.Lite plan is limiting. Limited reporting capabilities.Pay for contacts.

Source: Betterbuys

Pricing

Lite: $9/mo

Plus: $49/mo

Professional: $149/mo

Enterprise: $259/mo

3. MailChimp

Is a great choice for businesses that need the features of an email marketing software with no frills.

Features:

Reporting: MailChimp gives you access to reports that are easy to use and navigate.

Analytics: MailChimp is a fantastic tool for marketers looking to better understand the ebb and flow of their email campaigns. With Google Analytics built into it, you can see what aspects affect your website most and make changes accordingly.

Automation: MailChimp can connect to your eCommerce platform allowing for better targeting and segmentation based on consumer behaviour. The platform is known for its basic email features, making it easier to set up email campaigns and simplifying automation. 

Pros & Cons:

ProsCons
They have a free plan. Have tools available to help you get your business online.A/B testing. Costs a lot if you have a large list. Not great for businesses wanting to scale. 

Source: MailChimp

Pricing

Essential: $11/mo

Standard: $17/mo

Premium: $299/mo 

4. Flodesk 

Flodesk is an email marketing software that has disrupted the industry. They are known for their sleek design and offer a variety of templates making it easy for you to customise your branding and stand out in the email space.

Features:

Analytics: Non-technical.  Metrics are explained in plain language.

Design: They have a wide variety of templates that help create an immersive design.

Forms: They have built-in templates that have been designed for conversion. 

Pros & Cons:

ProsCons
They charge a flat rate.They have disrupted the industry by creating eye-catching design.They have limited functionalities.Cannot offer drip campaigns, A/B testing or CAN-SPAM compliance.

Source: Flodesk 

Pricing

Unlimited Everything: $38/mo

The email marketing software you choose should have a wide range of features that will allow you to create beautiful, eye-catching emails and also to track their performance so you can see what is working and where to improve. 

Your software choice should also be easy for you to use, with a simple interface making creating and sending campaigns a breeze. 

Another factor to consider when choosing an email marketing software is the cost. You need something affordable without compromising on quality or features. 

Finally, make sure the provider has a good reputation and offers excellent customer service if you run into any problems. Once you find an email marketing software that ticks all these boxes, the pieces will fall into place.

We can help you with

Digital marketing can be difficult and the competition is harsh. Hand the work to the experts.

Email Services

Streamline your email marketing with us. We will do everything, create your list, write your content, run your automation, and, most importantly, ensure that your audience is nurtured into conversion

SEO Services

Let your audience find you with our Search Engine Optimization services. We will ensure that your pages and online content will show up and rank in search results, bringing traffic and conversions to your website.

PPC Services

With our PPC services, you will have close expert management of your PPC campaigns. We will develop your strategy, manage the implementation and do everything needed like copy, content, and more.

Social Media Ads

We will strategise your campaigns, run your ads, and closely manage everything at all levels. With our services, you can ensure that you will get your ideal ROI or more than that – all without breaking a sweat.

CRO Services

Save 80% on ad spend with our Conversion Rate Optimization services. We guarantee excellent UX/UI with streamlined design, navigation, and content that will turn users into your loyal patrons.

eCommerce PR

Upgrade your visibility and industry authority with our world-class PR services. We turn your messaging into a PR strategy that will resonate with media targets, market analysts, potential investors, and audiences.