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Guide to Keywords

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Why Is Keyword Research Important?
Why Is Keyword Research Important

When you put keywords on your website, Google and other search engines can figure out how your business works and what you offer, which helps them find your site more easily. This makes it more likely that search engines will list your website when people search for products or services that your company sells.

In this article, we will discuss why keyword research is important and how it can help your business, especially in the digital world.

Let’s get started! 

What are Keywords and What is Keyword Research?

Before we dig into the reasons why this is an important topic, let’s have a brief overview first of what keywords are all about. 

What are keywords?

Keywords are the words or phrases that people use to search for information, products or services. These same keywords might be your exact product type or service. 

For example, someone is looking for shoes within a budget. So, common phrases that they would type into Google would be: “affordable shoes”, “cheap white rubber shoes”, or “ budget rubber shoes affordable” for example. 

Since they are just keywords, they don’t need to be super specific and grammatically correct. Search engines automatically contain a feature to “understand” what you’re looking for, and lead you to potential choices. 

As a business owner, keywords can give you a lot of important information. For example, it can give you an idea of what words do people search for when they discover what you sell online. With the correct use of keyword research, you can lead these potential customers to your website and this can have a big impact on the success of your business. 

What is keyword research?

The goal of keyword research is to find out what people are searching for on Google and other big search engines. If we know what people are currently searching for, then we can design campaigns in the future to capture those search queries and lead them to our own website.

Why Is Keyword Research Important

A large part of keyword research is getting to know and understand your audience and the questions they’re asking, then finding methods and answers to address those questions in your content using a mix of keywords and phrases.

In other words, keyword research is the act of finding and analysing search phrases that people type into search engines with the intention of utilising the information for a particular purpose, such as SEO or general marketing. 

This process can reveal queries to target, as well as their popularity, ranking difficulties, and more.

Why Is Keyword Research Important?

Why is keyword research important? How will it affect your business?
Here are 5 reasons why you need to incorporate keyword research in your marketing plans:

  • It helps you to understand your brand.
  • It creates traffic growth. 
  • It keeps you updated with what people are looking for.
  • It boosts customer acquisition. 
  • It improves social shares.

Let’s talk about each of these benefits.

Benefit No. 1: It helps you to understand your brand.

Knowing your keywords can assist you in better understanding your brand and company. 

What exactly are you trying to sell? What services do you provide?

By doing keyword research, you will be directed to the articles you need to produce while also improving on areas where your brand is lacking.

Why Is Keyword Research Important

Here’s an example: 

Shorts & More, an online clothing store selling shorts, trousers, and pants, has heard about SEO and would like help in enhancing how frequently they appear in organic search results.

To assist them, you must first have a better understanding of their clients. You might do so by asking questions like:

  • What kind of lower garments (pants, trousers, boxers, cycling shorts, etc.) are people looking for? 
  • Who is looking for these keywords?
  • When are people looking for such items?
  • What is their purpose in buying these things? Are they for sports or fashion?

With these in mind, you will know what keywords their customers might be searching for and how to incorporate them in the articles or blogs linking to your website. 

Benefit No. 2: It creates traffic growth.

Identifying keywords to utilize in blogs and outreach will help your website to get more visitors.

Traffic, in digital marketing terms, means the “visitors of your website”. The more traffic you have, the more chances you will gain to rank first in the search engines when people look for keywords related to your site.

Why Is Keyword Research Important

Using appropriate keywords in articles, blog posts, and product descriptions may help your website rank in search engine results and generate traffic and new leads for months, if not years, after you’ve published those pages. 

Organic traffic may beat paid traffic or advertisements when you rank for a term that fits the content of your website.

Benefit No. 3: It keeps you updated.

Keyword research can show what people are actually looking for, not what you believe they’re looking for.

Given that you have effective tools, keyword research will be one of your best allies in keeping up with the latest trends and updates. 

Effective keyword research may provide you with insights into current marketing trends and help you focus your content on themes and phrases that your target audience is looking for.

Benefit No. 4: It boosts customer acquisition.

Why Is Keyword Research Important

If your company provides products that other business professionals are looking for, you can fill that need and create a call to action that will guide them through the buyer’s journey from awareness to purchase.

You may address the questions that the majority of your audience wants answered by studying keywords for their popularity, search volume, and general purpose.

Benefit No. 5: It improves social shares.

You can provide your customers what they want after completing appropriate keyword research.

Why Is Keyword Research Important

They are more likely to share your content, meaning that your website will grow organically with less link-building activities required. People want to share what they enjoy, particularly on social media sites like Facebook and Twitter. Include a means for others to share your work if you’re writing articles or taking images.

Use Keyword Research For Your Business

You might be writing lengthy and informational articles about the services and products you offer, yet no one visits your website. 

With proper keyword research, you can start driving more traffic to your website, engaging more people, securing conversions and income, and – most importantly – consistently improving your rankings and possibilities to reach more and better audiences with it. 

Finding out what people like to read about and focusing your content around those topics is the core principle behind keyword research. 

Now that you know how useful your keywords are, you can begin your keyword research and analysis. Proceed to the next section of the KAMG SEO content Hub to begin to learn how to choose your keywords.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from https://www.kasandz.com/

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: