What is BigCommerce? [Complete Overview]


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BigCommerce is an eCommerce platform. This means that you can go to BigCommerce.com, pay a monthly subscription, and have your own operational online store or eCommerce website.

And you can start selling whatever you want to with minimal work, such as uploading your products and setting up things like taxes and linking to your bank.

For example, the following image shows the famous ice-cream company Ben & Jerry’s that uses BigCommerce.

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Here’s another example, the retailer American Leather.

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So with BigCommerce, you can online-sell anything you want and customise your website to your heart’s content. 

And you can do so from a minimum of $30 per month.


It is like Shopify, and, yes, they are competitors.

Here’s a comparison of the platforms by Litextension.

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A major difference is that BigCommerce is specially made to use for the following eCommerce types.

One of the best things about the platform is that you don’t have to worry about finding your own web host or managing security. BigCommerce is solely responsible for this.

It also comes with a fantastic administrative control panel where you can handle products, orders, customers, your storefront, and a whole lot more.

administrative control panel

Now, one of the best things about BigCommerce is that it comes with channels via which you may sell your stuff.

One of the eCommerce platform’s standout features is the ability to integrate all of your products onto your WordPress site.

You don’t even have to utilize your BigCommerce front end if you don’t want to. All of your products can be hosted in WordPress.

Why choose BigCommerce?

Many people desire to open an internet store (here’s a complete guide to starting an online business). And many people just use Shopify by default.

So if you’re reading this article, you may have already chosen BigCommerce. If you didn’t, we do recommend considering it.

BigCommerce now has tens of thousands of merchants that use the platform in a variety of ways.

From WordPress to the other channels you see in the admin area to their own storefront on BigCommerce, they’ve got it all covered.

And BigCommerce is, in general, more reliable and less expensive than its competitors.

Here’s a complete overview of the features of BigCommerce.

Essential Utilities of BigCommerce

Of course, BigCommerce comes with everything you need to get your eCommerce business up and running.

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Page Builder Visual Editor

Quickly launch and edit site pages with a drag-and-drop solution – no coding required. This is especially helpful to low tech users who can enjoy the platform without getting frustrated by technical limitations.

Visual Editor

Theme Customization

Get fully customizable themes with built-in HTML, CSS and Javascript. Select the theme that matches your business’s type and feel and customise it further to give your customers the “real” experience.

Theme Customization

Checkout Customization

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Customize every inch of the checkout experience with a server-to-server checkout API and SDK. From guest checkout to the customized look and feel of the checkout process, BigCommerce has you covered to make it the best experience for your customers and for you.

Mobile Optimization

Make your site mobile-responsive from the homepage to checkout with any BigCommerce theme. Lots of shopping occurs now via mobile, and BigCommerce makes sure your site looks just as good on mobile as on regular desktop browsers.

Mobile Optimization

Preview Before Publishing

Use the Stencil CLI tool to develop, test and push changes in a local environment without downtime.

Making changes can sometimes be scary because what you put out there will be seen by everyone who comes to your store.

So you can use the preview tool to get an accurate look at what the store will look like with your proposed changes before making it live to the public always to look your best!


WordPress Integration

Build your site on WordPress with a complete back end platform enablement from BigCommerce for WordPress eCommerce Plugin.

Over 40% of all websites run on WordPress, so use this plugin to have a better and far easier integration process if you are already running on WordPress.

Of course, BigCommerce is not dependent on WordPress, and you may make the site run on its own similar to Shopify.

Main Features of BigCommerce 

Aside from BigCommerce’s essential, simple-to-use web building tools, it has excellent features that you can use to make you sell better.

Main Features

Easy-to-Make Coupons & Discounts

Create over 70+ native discounts and promotions — no scripting required. Whether the discount is a percentage or a straight dollar amount, the system is flexible to both you and your customers.

Built-in Site Speed Optimization

With BigCommerce, you can give your store blazing-fast speed using integrations with Google Cloud Platform infrastructure, Google AMP and Akamai Image Manager.

Hassle-Free Merchandising

Use drag-and-drop functionality, custom product recommendations and headless commerce APIs to customize your merchandising.


Easy Digital Wallet Integration

You can make it easier for your customers to pay with dozens of digital wallets like Apple Pay, Amazon Pay, PayPal One Touch and more.

Wallet Integration

Customisable SEO

With BigCommerce, you can get more traffic with customizable, SEO-friendly URLs and out-of-the-box Metadata and robots.txt editing. This helps you ensure you’re always found on Google search results with advanced SEO tactics from BigCommerce.

Customisable SEO

Faceted Search

The platform has a faceted search feature built from Elasticsearch, including custom field support for refined searching. It also supports best-in-breed 3rd party tools.

Headless Commerce

With BigCommerce, you can separate the front end and back end of your store.

Here’s how headless commerce works, according to CB insights.

Headless Commerce

This enables you to develop whatever you want, whenever you want. Above all, it allows you to improve the consumer experience significantly.

For example, you can use the back end tools of BigCommerce while using WordPress to manage your front end.

Here’s what BigCommerce has to offer in terms of headless commerce.

  • BigCommerce for WordPress You can connect your WordPress site to BigCommerce’s powerful commerce engine with a pre-built plugin for brands with an editorial or content focus. 
  • Acquia Digital Experience Integration – Merge headless commerce with sophisticated enterprise content management through BigCommerce’s Acquia Digital Experience integration.
  • Headless Commerce in React.js/Vue.js (F/E Framework) – Maintain complete control of your site while BigCommerce provides the administration and checkout for a native app experience.
  • Channels Toolkit – Easily discover, test, and onboard headless solutions from right within the BigCommerce control panel, saving significant developer resources.

Cross-Channel Commerce

Cross-Channel Commerce

BigCommerce also allows you to integrate and manage other selling channels.

  • Marketplaces – Sell where your customers are shopping by integrating with top marketplaces such as eBay, Amazon and Google Shopping.
  • Social Commerce – Capture more customers on social channels with Facebook, Pinterest and Instagram integrations.
  • Brick & Mortar – Keep in-store sales automatically updated with native POS systems, including Teamwork Commerce and more.
  • Multi-Storefront – Easily switch between storefronts with a single login.

B2B Sales

If you are into B2B, BigCommerce’s tools can significantly streamline your online processes.

  • Customer Groups – Segment your customers for pricing, product access and promotions without maintaining a second site.
  • Price Lists – Give B2B customers a B2C-level experience with custom pricing at the SKU level for customer groups.
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  • Bulk Pricing – Take control of bulk pricing with customization to the SKU level for individual customers or customer groups.
  • Purchase Orders – Offer approved customers payment by purchase order via BigCommerce solution tech partners.
  • Punch Out – Customize BigCommerce to your ERP punch out solution via framing and sequence. Or, use our best-in-breed partner, PunchOut2Go.
  • Quote Management – Manage quotes with native CSR generated quote management and third-party tools, including Quote Ninja and BundleB2B.
  • B2B Payment – Make it easier for your customers to pay with a broad spectrum of flexible payment methods and credit authorization.
  • Advanced Search – Power your store with faceted search built with Elasticsearch, or integrate with best-in-breed solutions for complex search criteria.
  • APIs – Use the industry’s fastest APIs to seamlessly sync data from 3rd party systems (such as ERPs) into BigCommerce.

International Shipments and Services

Shipments and Services

BigCommerce also has convenient features that you would need if you are selling to a massive international market.

  • Multi-Currency – Meet the needs of your global shoppers by accepting payments in over 100+ currencies and offering local payment methods through the gateway of your choice.
  • Multi-Language – Localize the BigCommerce frontend in any language, with translations available through apps and APIs for third-party translation services.
  • Cross-Border Fulfillment – Natively integrate with ShipperHQ to enable accurate quoting – for cross-border shipping.
  • Global CDN – With our robust CDN, your site loads quickly — anywhere in the world.
  • Offices Around the World – BigCommerce is never far away, with offices in the UK, Australia and the USA.

Core Features

Here are some of the core features that make BigCommerce an excellent eCommerce platform.

  • Scalable Catalog – Manage your entire product catalogue within the BigCommerce control panel or push from an external system through the Catalog API. No coding is required – just click and play.
  • Shipping – BigCommerce offers industry-leading rates, while a broad portfolio of partners is available to address any nuances of your shipping and fulfilment needs. Enable your customers to choose their shipping options for the most flexible and transparent experience.
  • Tax – Automate your sales taxes with Avalara Avatax built-in, or use their custom tax tables.
  • Staging Environment – Develop, test and push changes without downtime in a local environment using the Stencil CLI tool.
  • Vaulting – BigCommerce provides native credit card vaulting for multiple gateways.
  • Refunds & Returns – Enable your customers to initiate refunds or partial refunds through their account.
  • Customer Groups – Create definable customer segments and corresponding site experiences out-of-the-box via custom pricing.
  • Reporting & Analytics – Drive real-time business impact with critical metrics for orders, customer data, marketing and more through the BigCommerce Analytics Dashboard.
  • SSO – Leverage our customer login API for custom single sign-on (SSO) or plug-and-play partner solutions like LoginRadius or Okta.

Open Platform (Technical Features)

You can customise and streamline your eCommerce site to your heart’s content with its open platform features.

  • API Breadth – More than 90% of the BigCommerce platform data is exposed to the API.
  • API Performance – BigCommerce supports over 400 calls per second, making it possible to perform 24,000 product updates in under a minute.
  • CP & Storefront SSO – Utilize their login API for custom backend SSO, or opt for a best-of-breed partner solution like LoginRadius, Okta or OneLogin.
  • Headless Commerce – Server-to-server API functions enable a complete headless commerce experience.
  • SEO – Get more traffic with customizable, SEO-friendly URLs and out-of-the-box Metadata and robots.txt editing.
  • Faceted Search – BigCommerce features faceted search built off of Elasticsearch, including custom field support for refined searching. BigCommerce also partners with best-in-breed 3rd party tools.

Reliability and Security Features

BigCommerce also has safety and contingency features that can help you protect your website and troubleshoot.

  • World-Class Uptime – BigCommerce operates on a High Availability (HA) infrastructure that allows them to deliver 99.99% uptime, resiliency and performance for their merchants.
  • Certified Secure – The BigCommerce platform is ISO/IEC 27001:2013 certified and PCI DSS 3.1, Level 1 certified as both a Merchant and Service Provider.
  • Backup and Restore – Reinforce your store’s data with two data centres and a third backup data centre spatially separated to mitigate potential failure.

eCommerce Expertise

BigCommerce also doubles down on its user-friendliness by providing features that can assist you in your eCommerce. It has excellent support app integration and expert personnel who can help you.

  • eCommerce Services – Launch quickly with the help of in-house experts to leverage a deep understanding of your business, KPIs and goals.
  • Support – BigCommerce offers 24/7 technical support, with supplemental Account Management, Solution Architecting, Technical Account Management, Implementation Project Management and in-house Catalog Transfer Services.
  • Documentation – Find the answers you need with relevant documentation and resources for BigCommerce merchants.
  • APIs – Harmonize the BigCommerce platform with the rest of your ecosystem through APIs and superior data orchestration.
  • Ecosystem – Get access to hundreds of apps to expand your functionality, in addition to APIs that seamlessly integrate with your infrastructure.

BigCommerce is an excellent platform for your new online store.

With all of the helpful features of this eCommerce platform, you should consider going for BigCommerce.

But having seen its vast features, you might be wondering if you would have time to set up and manage everything yourself. Of course, like most business owners, you can be significantly preoccupied with vital tasks like operations, human resources, etc.

To make a BigCommerce website successful, you need a dedicated team like KAMG. We can do everything for you and make sure that you effectively sell with your online store.

If you are looking for someone to create your BigCommerce site for you or to improve the traffic of your current BigCommerce store, we have what you need.


What role does keyword research play in BigCommerce SEO?

Keywords are the primary link between what people are looking for (the words they type into Google or another search engine) and what they find on websites; this is how search engines figure out what to connect to.

It is necessary to research to determine what people are looking for, after which you may link them to the terms on your website. Be careful not to overdo keywords, as Google will penalize you if you do.

While you should avoid overusing keywords because it would hurt your BigCommerce SEO more than help, you will need to employ them somehow.

Should I do CRO on my BigCommerce website?

Your BigCommerce store may not consistently achieve the growth you expect, and you may feel as though your company is falling short of its full potential. Conversion rate optimization may be a solution if this is a problem you’re having.

CRO is critical for your BigCommerce website because it is one of the most effective ways to increase revenue. Generating a few easy changes to your website to improve your clients’ user experience might mean the difference between making a sale and having visitors depart in under a minute.

Can you do email marketing with your BigCommerce website?

Yes, you can do email marketing with your BigCommerce website. You can do so with a third-party email platform or with apps that support easy integration with BigCommerce.

It’s not supposed to be a question of “can you” but “should you.” and the answer is yes. You need email marketing to funnel more customers to your online store, get cart abandoners to return, and have buyers keep on shopping.

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com