Search engines are tools people use to find answers to their questions or information about topics.
And the way these engines work is by crawling or searching the internet for content and categorising or indexing them so they can show people quality and relevant information about people’s searches.
Relevant information to searches are displayed on search engine results pages (SERPs) like shown the image below.
If for some reason, a search engine like Google is not able to find your content, people won’t see your pages for relevant searches on SERPs.
Also, if your content and pages are not better optimised than those of your competitors, people will see their pages first before yours.
So if you want Google and other search engines to properly find your online content and show your pages in higher search results, you need to optimise for search engines.
After all, you want to be seen on relevant SERPs and rank higher there so you can get more traffic to your website that you can potentially convert and profit from.
Yet while search engine optimisation or SEO is one of the most important aspects of any website, it can also be challenging to get right.
Even a tiny change in how you approach SEO could mean a big difference in your website’s ranking. And with search engine algorithms constantly adapting to trends and changing, it doesn’t make the work any simpler.
But you can do it. And with the right methods, you can increase the organic traffic to your eCommerce website.
The KAMG SEO Content Hub is a guide that will provide you all the basics and technicals for SEO, straight from our team of experts.
Following these guidelines will make it easier for search engines to understand your content and rank you higher in search results.
What is SEO?
Before we dive into SEO, let’s first explain what a search engine is.
Search Engine: A search engine is an online tool that helps people locate information online. Google, Yahoo, YouTube, Pinterest are all search engines.
Search engines use a bot or spider that crawls the internet. That spider feeds the information it gathers to a server where data is analysed and categorised.
So for example, when you search for something like “cat training,” Google will know to show relevant information from its database of indexed content and pages.
To make sure that your website is part of the database and have your content and pages rank higher on SERPs, you need to do SEO.
Search Engine Optimisation: Commonly referred to as SEO, it is the process of optimising your website to improve the quantity and quality of traffic.
SEO is essentially you trying to make your website and its pages easier to find and understand by search engines while also convincing them that their content is worth showing to people doing relevant searches.
In simple terms, it’s the process of making sure that the right people are able to find your website by having your content show up and rank high on SERPs.
There are 3 Aspects of SEO
Technical SEO does not directly involve content optimisation. It primarily entails more in-depth manipulation of your website’s or server’s settings and features.
On the other hand, on-page SEO entails optimising elements of your site that are visible to users, such as content. It primarily entails ensuring proper keyword usage and optimising text and images.
Off-page or off-site SEO is another category that includes strategies that you would implement outside of your website to benefit its SEO. It primarily entails obtaining backlinks.
How SEO Benefits Your Business
According to BrightEdge, “68% of online experiences begin with a search engine.” and “53.3% of all website traffic comes from organic search.”
Google is the leader in web search volume.
SEO ensures that the content and makeup of your website enables search engines like Google to show your web pages to people searching for things related to your website’s content.
So for example, if your business is selling pizza, good SEO enables people to use keywords related to pizza like “order pizza” or “pizza near me” to find your eCommerce store or website on search engines.
Shown below is the top portion of a SERP using the keyword “pizza near me.”
Essentially, SEO helps you to ensure that Google and other search engines know what your website is about. So when people are searching for things related to your topic, niche, category, or business, search engines know to show them your content and web pages.
Another dimension to SEO is that you can do it better than your competitor sites.
If you are able to prove to search engines that your content is more relevant than those of other sites, they will show you on higher or top results of SERPs.
For example, in this SERP about the keyword “pizza recipe homemade,” the top result chosen by Google comes from the website simplyrecipes.com. That website should be the one that tops all others in content quality and relevance when it comes to things related to pizza recipes.
It is crucial to remember that research shows that websites on the first SERP receive nearly 95% of web traffic, leaving only 5% for the remaining search results pages.
Additionally, 67% of users will not go past the first 5 results.
So if your content appears at the top SERPs for searched keywords related to your business, you’re doing the right thing with excellent SEO.
And if you don’t make an effort to do competitive SEO, you can quickly lose your potential customers to the competition.
Therefore, SEO helps you:
- Ensure that people looking for what you offer through search engines can effectively find your content; and
- Convince people that what you have to offer is better than what others do.
With SEO, you can effectively:
- Bring more users to your website;
- Have more chances to convert them; and
- Potentially earn more from those conversions.
You want more revenue from your eCommerce.
And one of the ways you must do to reach that goal is to implement excellent SEO.
SEO has been around for quite some time now and it is without a doubt one of the most important aspects of running your business today.
And that’s what you will learn from this extensive KAMG SEO Content Hub. We cover everything from the basics to the technicals and best practices.