8 steps to building an eCommerce Store


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eCommerce is exciting, the latest and greatest way to shop these days. With more than $2 Trillion annually being used in transactions, the sky is truly the limit. Whether you’re considering opening a new business or have an existing one already, the need for a digital presence, beyond the brick and mortar shop is not only a bonus to your business, but may very well easily become the core and essential of your business.

Before we get into how to build the eCommerce store, let’s look at some of the benefits.

  • Less overhead: Your website replaces that store front, save costs on staff, rent, electricity etc
  • Better control over inventory: With everything being digital, following your inventory levels is instantaneous and easier to manage.
  • Tracking: Tracking sales, historical tracking and overall business view is made that much easier with digital works

The 12 steps to building an eCommerce Store

1. Purchase a domain name.

Nothing crazy here, but your website has to live somewhere. Go to a registrar such as namecheap.com and find the name of your website. If you already own a store, you’ll want this name to be as close as possible to your current name for consistency. For examples, if your business name is “SportsWear” you may want to try and get SportsWear.com …if its not available, you’ll need something close, something like SportsWearOnline.com or even use a different TLD, such as .net

Most domains will cost you less than $9/year to maintain, so there its the easiest investment from that standpoint.

2. Choose a platform 

You will need a platform to run your eCommerce business from. Firstly, you technically can do it from scratch with a programmer, but we highly do not recommend going this way as it often leads to longer getting started times, more expensive, and difficult to maintain. If for some reason you need a highly customized platform that no other platform (see below) that can provide) then this may be the only option.

If you’re looking for a plug and play option, we recommend Shopify due to its ease of use, unlimited and unbridaled support lines, and finally its plugins that enable you to customize it almost any way you want and can think of. Shopify also works with any niche, so its really the best option in our opinion.

There are others who specialize plug and play, each with their own strengths and weaknesses.

Wix Stores Wix stores, presented by the same folks that bring you Wix itself would be our 2nd choice for providers. The system prides itself on Wix’s platform making an easy to access editor and backend system. Wix Stores promotes 500,000+ customers (so still way behind Shopify) but they are growing at a great speed. Wix Stores doesn’t yet have the reach of Shopify in terms of 3rd party connections but does work well within its own platform. If you are already using Wix, then this may be an option if you’re looking for a lower level ecommerce platform compared to shopify.

Wix’s Verticles

Arts & Design

Food & Beverage

Beauty & Cosmetics

Fashion & Apparel

Sporting Goods

Toys & Games

Square One Square One is designed for smaller businesses looking to get off the ground. It has a simplistic website designer functionality that is great for less tech savvy members. The challenge (compared to Shopify) is that once you’ve grown out of your britches, you’ll probably need to migrate to Shopify or another solution. For obvious reasons, we still go with Shopify

Big Commerce Big Commerce is all in its name, a platform polar opposite from square one, designed for large scale eCommerce stores. Their specialty is SEO (making sure you’re found online) which is super important when you’re looking to be found compared to Amazon. A great solution, but we prefer Shopify that also gives superior SEO and all its other features.

Big Commerce Verticals

Fashion & Apparel

Health & Beauty

Sporting Goods

Food & Beverage

Home Furnishing


B2B (wholesale & distribution)


Square Space Square Space (not to be confused with Square One) is an excellent platform that offers state of the art templates for building your website and promises hassle free experience. This is a great option for artsy and perhaps more sophisticated product lines. Shopify provides great templates as well as several more integration options to make your experience second to none.

Square Space’s Verticles

Arts & Design

Food & Beverage

Beauty & Cosmetics

Fashion & Apparel

Toys & Games

Network Solutions Network Solutions is designed for small businesses but does require you to be more technologically savvy in terms of hosting and other nitty gritty items that Shopify takes care of automatically for you. The benefits are price and discounts available for this solution, but we prefer the done for your package that Shopify offers.

Web.com Web.com is one of the older solutions similar to Shopify. Web.com boasts and easy to create websites and management. The infrastructure is designed again for small businesses which means that once you are successful instead of a simple upgrade, you will probably need to migrate to something else, namely Shopify. 

WordPress Yes, Worpress itself has its own ecommerce platform. WordPress, which has a commanding presence in terms of websites that use it has appended a new solution in their eCommerce platform. The issue is the same as usual wordpress, it’s difficult to use unless you are tech savvy, even at the developer level. The SEO benefits are natural, but unless you know what you’re doing, you’ll need serious tech support. Shopify blows this one out of the water.

Magento Magento ranks for SMB businesses that have already achieved presence, as well as brand recognition, developers and skill to build your own site. The platform is indeed very powerful and has options of over 5,000 extensions. Sounds nice, but requires a much longer development time and a bigger budget than most of its competitors. Shopify takes the cake in terms of power and simplicity.

Magent’s Vertices

Beauty & Cosmetics

Consumer Electronics

Fashion & Apparel

Food & Beverage

Home Furnishing

Sporting goods

WooCommerce WooCommerce is an open-source WordPress plugin owned and developed by WordPress (see above). It is one of the most popular eCommerce options on the market and runs on 30% of all stores on the internet. The challenge being the building and maintenance of the site on the wordpress platform which can suck up much development time and cost:

For those willing to put in the time and coin, WooCommerce has a reputation for being one of the best ecommerce platforms for small businesses (of course that already have a site on WordPress), or who are on a shoestring budget, but still want a good online presence. It has 1000s of 3rd party themes and plugins, giving it a great deal of flexibility to accommodate most needs. Shopify boasts the same positives without having to deal with wordpress and can scale for large businesses as well

Woo Commerce’s Verticles

Beauty & Cosmetics

Consumer Electronics

Fashion & Apparel

Food & Beverage

Home Furnishing

Big Cartel Big Cartel is an ecommerce platform by artists, for artists. This SaaS site builder focuses on creators who need a place to sell artwork, clothing, jewelry, and photo prints. An excellent solution if you are working within this particular niche with beautiful templates. 

Big Cartel excels  being one of the best ecommerce platforms for artists and aspiring entrepreneurs who are looking for another option to Etsy. Big Cartel knows their niche and the builder itself is simple to use, and helps artists put their best foot forward.

Shopify’s templates match 1 to 1 as well as having more available plugins and 3rd party solutions to match any need.

Big Cartel’s Verticles

Arts & Design

Clothing & Apparel



Salesforce Commerce Cloud  Salesforce Commerce Cloud is a high level ecommerce platform that offers a complete range of features, plugins, integrations, and capabilities that make it a perfect fit for international companies that process multi-millions of dollars in orders. 

Salesforce Commerce Cloud excels at being the choice for enterprise companies with complex requirements. Again, this is not for beginners and indeed a complicated but highly able solution that has many solutions to cover practically any business application, whether B2C or B2B. IN addition, as a Salesforce product, Commerce Cloud benefits from Salesforce’s robust platform.

The downside (if you couldn’t have guessed) is that it’s complicated, Shopify keeps it simple and is robust enough to keep up with even the fabled Salesforce!

Salesforce’s Verticles

Beauty & Cosmetics

Fashion & Apparel

Sporting Goods

Toys & Games

Food & Beverage

Cars & Automotive

Parts & Manufacturing


Other B2B applications

Volusion Volusion, First created before the turn of the millennium back in 1999, Volusion is one of the longest-lasting ecommerce platforms in the market. It still remains popular despite its competition at the creation of recent competitors like Shopify, with over 30,000 stores using the system and having generated over $28 billion in sales. 

Volusion is the best when it comes to ecommerce platforms for new companies and startups and small businesses who want to get started quickly but still have room to grow within their chosen option. Unlike other solutions that require you to go through an app store or integration,, many important features are already included as part of the standard dashboard. Volusion shows its age in many areas, but it’s still a robust system that serves most business needs. While Volusion holds its own, it doesn’t hold its candle to how far Shopify has progressed both in capabilities and in popularity.

Volusion’s Verticles

Beauty & Cosmetics

Consumer Electronics

Fashion & Apparel

Food & Beverage

Home Furnishing

Sporting goods

This is a lot of information, but keep in mind, that you don’t want to migrate to another solution later on, hence again, we recommend Shopify for all of your eCommerce needs.

3. Get all the paperwork you need for a legitimate business.

More so for new businesses that didn’t pre-exist, every business needs to be registered with your local city, state, or country. Before you get started, contact your local authorities and ask them what you will need to make your new business happen.

In most locations it’s a fairly straightforward process and the registration tends to be smooth. Remember, you’re creating a business, and that means jobs, government authorities are happy with that!

You may need a business plan before opening  the business or other documents at the ready, again contact your local authorities and get all the information. This is one area you cannot afford to skimp on!

As well, depending on the type of business you are running, you may qualify for special categorization of business which may entitle you to various discounts or other benefits. Make sure you get all the information down.

4. Find a theme that matches your ecommerce vision.

Shopping is an experience, both in brick and mortar stores as well as online. If you walk into a bed bath and beyond and the colour scheme is all dark and gray, it’s not going to give you the feel or look that would invite your desired buyer in to want to buy. 

Shopping online is the same, bed bath and beyond’s physical stores are going to want to look a lot like their digital counterparts as well, warm and inviting. 

Shopify (as well as others) have 100s of themes to choose from to make sure that the look and feel that your site visitors experience are the same as the products and services you offer. 

5. Prepare your products

You got your business papers, website, theme, it’s time to add products (or services)! Most platforms grant you easy access to build products and product variants for your store. This is probably the most tedious (but also the most important) part of building your eCommerce store…the actual stuff you’re selling!. 

Make sure that each product has a few images to go with it and make sure to explain about each product as much as possible to give your site visitors the information they need to make the right purchasing decisions for them. 

Remember, if you’re selling something that has variants, things like size or colour (shirts for example) make sure that they are all stored and located in your shop in the correct position so it’s easy to find. Most builders allow you to build a “main” product like “t-shirt” and then make variants that go along with it such as size (large, medium, small) to color (blue, green, yellow).

As we said, this will take probably the most time, but you’re doing it for your customers, and ultimately yourself.

Before you begin the process, we recommend you map out how you want things to look, such as building departments “clothing”, “sports gear” etc, this will give you an easier time building the products because you know where everything goes.

Tags: most builders let you add tags to your listings. This enables your products to be found easier on search within your site. We highly recommend this option.

6. SEO

SEO (Search Engine Optimization) is going to be key when in the eCommerce industry, when people go and search for a product, you want your product and store to show up first. SEO is hard work and is often a technical science of how to work with the various search engines (Google, Bing, Yahoo! etc.) 

The basic idea is to have the keywords on the page that people are searching for, for example, if someone is searching for “Summer t-shirts” you’ll want those exact words in that exact order appearing on your website for your t-shirts.  

Web tools like SEMRush tell you which keyword strings are most used.

It can get complicated, which is why we recommend using a marketing agency to help you out (also so you can run your business). You’ll as well need help with other ad formats such as email marketing, PPC etc.

7. Ways to pay

So far, great job! You’ve gotten registered, made your site, and people are ready to buy! Wait! What are they using to buy with? 

This is a balancing game, the more ways you have your customers to pay, the better off you are (they’ll never get stuck with a way they can’t pay) This is usually the best path

Many vendors like yourself tend to shy away from certain payment methods like American Express, simply because the transaction fee is much higher than its competitors. 

You need to see what’s right for you, but again, usually, the more access ways, the merrier.

8. Fulfillment

Once the customer has found the product, added it to their cart and paid for it, you now have to do the dubious task of sending them the product!

Depending on the size of your operation, you’ll either need to self store your products for sale or get a warehouse. Most eCommerce stores tend to use space in existing warehouses around the country (Amazon is a popular one) to fulfill their orders. Shopify and most other platforms have an automatic connection to Amazon and other warehouses that you’ll need to set up as a part of your build. 

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Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

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  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

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Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

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We may share Your personal information in the following situations:

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Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
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  • Prevent or investigate possible wrongdoing in connection with the Service
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  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com