How Much Does Shopify Cost?


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Shopify is known as one of the most flexible and diverse software products available for building an eCommerce store and business. 

The flexibility extends from being a business just starting out to sellers of multi million dollars per month in orders. 

While this is all housed under one roof, the Shopify umbrella, the program of Shopify itself, the program offers several tiers as you grow, expand, and enterprise your business.

The TL:DR Version is as follows

Basic Shopify

Best for new businesses or online businesses new to in-person selling



Best for growing businesses with 1 retail store

$79 USD per month

Advanced Shopify

Best for growing businesses with 2+ retail stores

$299 USD per month

What do these plans get me?

Shopify’s chart on what features you get for your money, it’s important to check your list of needs as a business, where you are today, and where you want to be in the future to determine which plan to start with, but how and when you’ll want to integrate the upgraded versions of your Shopify account.

We suggest taking a simple pen and paper and checklisting each item below 

Plan feature Basic Shopify ShopifyShopify Advanced
Price$29.00 pm$79.00 pm$299.00 pm
Online StoreYesYesYes
ecommerce website and blog.YesYesYes
Unlimited productsYesYesYes
Staff accounts2515
Staff members with access to the Shopify admin and Shopify POS.YesYesYes
24/7 supportYesYesYes
Sales channelsYesYesYes
Sell on online marketplaces and social media. Channel availability varies by country.YesYesYes
Locationsup to 4up to 5up to 8
Assign inventory to retail stores, warehouses, pop-ups, or wherever you store products.YesYesYes
Manual order creationYesYesYes
Discount codesYesYesYes
Free SSL certificateYesYesYes
Abandoned cart recoveryYesYesYes
Gift cardsYesYesYes
Professional reportsNo–YesYes
Advanced report builderNo–No–Yes
Third-party calculated shipping ratesNo–No–Yes
Show calculated rates with your own account or third-party apps at checkout.YesYesYes
Shipping discountup to 77%up to 88%up to 88%
Competitive shipping rates from DHL Express, UPS, or USPS.YesYesYes
Print shipping labelsYesYesYes
USPS Priority Mail Cubic® pricingNo–YesYes
Fraud analysisYesYesYes
Online credit card rates2.9% + 30¢ USD2.6% + 30¢ USD2.4% + 30¢ USD
In-person credit card rates2.7% + 0¢ USD2.5% + 0¢ USD2.4% + 0¢ USD
Additional fees using all payment providers other than Shopify Payments2.00%1.00%0.50%
Shopify POS LiteYesYesYes
Accept in-person payments instantly at pop-ups, markets, fairs, and more.YesYesYes
Shopify POS Pro+plus$89 USD per month+plus$89 USD per month+plus$89 USD per month
Store management tools and omnichannel features essential for brick-and-mortar businesses.YesYesYes
Store management tools and omnichannel features are essential for brick-and-mortar businesses.   
Sell in 133 currenciesYesYesYes
Use price rounding to create consistency in your prices after conversion.YesYesYes
Sell in multiple languagesup to 5up to 5up to 5
International domainsNo–YesYes
Set country-specific domains to optimize international SEO.YesYesYes
International pricingNo–YesYes
Customize your product prices for different countries/regions with a percentage increase or decrease.YesYesYes
International pricing (per variant pricing)No–No–Yes

Now that we know what each plan gets you, keep in mind, you can always upgrade or downgrade to meet your business requirements, you need to learn what your actual business requirements are!

Are you selling internationally? Are you going to use 3rd party calculated shipping rates? Go through the list above and match it as closely as you can to your current business needs and you’ll find the right plan for you!

Some categories are included in all plans, such as the following, the great news is, this is a pretty good list for the basic package to come with. Again, if this is all you need, then you have the right plan for you all ready to go

  • Online Store
  • Includes ecommerce websites and blogs.
  • Unlimited products
  • 24/7 support
  • Sales channels
  • Sell on online marketplaces and social media. Channel availability varies by country.
  • Assign inventory to retail stores, warehouses, pop-ups, or wherever you store products.
  • Manual order creation
  • Discount codes
  • Free SSL certificate
  • Abandoned cart recovery
  • Gift cards
  • Show calculated rates with your own account or third-party apps at checkout.
  • Competitive shipping rates from DHL Express, UPS, or USPS.
  • Print shipping labels
  • USPS Priority Mail Cubic® pricing
  • Fraud analysis
  • Shopify POS Lite
  • Accept in-person payments instantly at pop-ups, markets, fairs, and more.
  • Store management tools and omnichannel features essential for brick-and-mortar businesses.
  • Sell in 133 currencies
  • Use price rounding to create consistency in your prices after conversion.
  • Sell in multiple languages
  • Set country-specific domains to optimize international SEO.
  • Customize your product prices for different countries/regions with a percentage increase or decrease.

The times you will be looking to upgrade are as follows

  • Staffing accounts – how many different staff members can log in (with their own login) to make changes
  • Locations – while the basic plan offers just 4 locations, upgrading can get you 5 or 8 on premium
  • Professional Reporting – Reporting is important, usually if you’re smaller you can handle it, we recommend upgrading once your operation gets too large and you need the system to handle the reporting for you 
  • Shipping Discount -While basic offers up to 77% , upgrading can get you up to a 88% discount which is important when 
  • Credit Card Charges – upgrading your plan will reduce the cost of each credit card transaction fee from 2.9% (basic) to 2.6% (regular) to 2.4% (premium)
  • Additional fees using all payment providers other than Shopify Payments – Basic will cost you 2% while upgrading will cost only 1%.(regular) or 0.5% (premium)
  • International domains – International domains are available only on upgraded versions, determine if you need to be selling on a non USA domain or .com and see if this is something you need
  • International pricing – Do you need to display the pricing internationally in the currency of the buyer? If  so, you will need to upgrade

There are many providers out there for eCommerce platforms, Shopify wants to do the one thing that many other providers won’t, be flexible to what you need and when you need it. If you ask any company, the #1 thing they dread is migrating programs, it’s a hassle, a mess, and almost always has problems.

This is why Shopify provides a gradual upgrading platform that enables you to grow your business with Shopify, gradually upgrading your business from startup to enterprise…with no migration needed.

As we discussed in our why Shopify article here, some reasons why it’s the best platform on the market 

Shopify! It’s easy to use

There are lots of choices to build eCommerce sites, but a big reason why Shopify is on our choice list is because it’s just that easy to use. The system provides a robust back end (adding products, prices, discounts, images, categories) and that’s just the interface! 

Shopify provides an open market solution that allows you to single click integrate to 100s of 3rd party tools and services so you can customize exactly what you want to happen when you want it to happen. There is very little in the modern era that Shopify doesn’t connect to make your eCommerce store run like clockwork.

Oh, it gets better. 

You can build the front end (the site people actually see) all within Shopify as well. You can either do it from scratch or use their proven to convert templates and plug in your logos, products, and overall customer user experience on your brand new eCommerce website. 

Gone are the days of having a developer or programmer have to modify, Shopify makes it easy and the right way to do business.

Several programs as you’ll see below still operate off needing a developer to make that perfect solution for you such as WordPress. Shopify realized this early on (so did other companies like Wix) that if you want to be successful in the online marketplace from websites to eCommerce platforms, even down to web searches, it has to be easy and simple to use.

For our developer friends, it kind of stinks, as these types of sites were the bread and butter of the development world. These seasoned professionals, like everyone now, have to adapt to building solutions that non developers can use on their own. 

The world is getting smaller, smarter and more robust, and Shopify is leading the way to making consumer’s and shopkeepers (you) have the best experience possible.

The plugins and 3rd party

Touched upon briefly above, but the plugins are nothing to shy away from. Some of our favorites are the out of stock plugins that enable you to give your customers notifications when something comes back into stock and even deprioritized the out of stock product while its out of stock by moving the positioning of the product to the bottom (so customers can focus on what you do have in stock!

The 3rd party connections are amazing, such as Klaviyo, an email marketing solution that was designed with Shopify in mind. Klaviyo helps you automate your processes for email notifications from sales emails, shipping notifications, abandoned carts and more to help maximize your sales and your customers’ experience when interacting with you.

Remember customer experience is key to retaining those hard earned customers

The plugins and automations don’t stop there, there are literally marketplaces in Shopify to find exactly what you want, which are rated by experience, cost, stars and more. Shopify’s searchable mammoth database is at your fingertips to discover exactly what you need and how easy they make it to implement, usually just a click of a button.

Letting Shopify run your business while you grow your business

Similar to the above, Shopify automates everything from website, to the sale, to the fulfillment of the sale, connecting until the product sold is in your customer’s hands. What a relief! Taking care of your store, whether its brick and mortar or digital can be a daunting task. In the real world there can be a spill and a cleanup on aisle 7! In the digital world, the page may not load! Shopify takes care of those digital bumps in the road for you, so nothing to clean up (and their technical support is top notch).

Shopify’s robust and redundant secure system enables you to have peace of mind that your store is running at its best level and can handle all of your business traffic, while maintaining a secure system to avoid issues and hacking. 

The Pros and Cons of Shopify

Shopify is great (if you have not been able to tell) but there are some drawbacks to the program. Below are the Pros and Cons of using Shopify.


  • Free 3 month trial.
  • Super Easy to use.
  • Flexible design for your front end website.
  • A super cost-effective way to build your online shop.
  • You own your own store (as opposed to being a part of Amazon, eBay etc)
  • Access to 1000s of powerful ecommerce apps and plugins
  • Simple to manage and create
  • Mobile and tablet compatible store
  • Around the clock security
  • Unmatched technical support
  • No server costs

Basically,  With Shopify, the pros are just awesome! You can get access to the starter plan, design and build your store and trial it for 3 months completely on the house. During your trial, you can use the  “Shopify payments” feature (which is also free) so you’ll get a better idea of how your Shopify store will work for you. With its flexible platform with access to ecommerce tools and apps, getting started and expanding has never been easier. In addition, it all runs on Shopify’s servers, so there is no need to buy and support!

Security wise, Shopify invests millions of dollars every year into making its platform secure and comply with PCI regulations and rules. Security is obviously critical in building your and your customers’ trust, and when you, the shop owners, are taking buyer credit cards to complete transactions, it’s key that you are PCI compliant and your website displays “HTTPS” when customers come to process their orders. Shopify takes care of all of this for you.

Support wise, a super reliable and responsive technical support team is crucial when running any business, but especially an online store. If your website goes down or a payment method stops working, it’s key you can get a hold of someone no matter day, night, or weekend, which is a giant benefit that Shopify has. 


  • You have to do your own marketing
  • You don’t get Amazon’s name, you have to build your own
  • Potential monthly fees based on your package and add ons
  • Reports only available in upgraded plan
  • Transaction fees apply if not using Shopify payment portal

Basically,  The most important part of Shopify is to be aware that marketing is something you not only need to handle, but prioritize.

You won’t see any reports on the basic plan either, so you’ll need to keep track of data yourself. Remember too that if you don’t use Shopify payments, you’ll incur a transaction fee on all your sales.

In Conclusion

In conclusion, whether you are thinking about going up against (or combining with) Amazon or against the plethora of other options, Shopify has stood the test of time and continues to innovate and build on its brilliant reputation as the #1 leader in eCommerce platforms on the marketplace today.

Can it be overthrown, yes, but the geniuses  behind this giant eCommerce platform have been ahead of the game since 2006.

Shopify’s sheer flexibility does not constrict itself to a particular niche, but seems to excel at all of them. Whether you are a technology eCommerce store to an artsy one, Shopify has you covered.

Its core product is robust, its upgraded version, Shopify Plus takes you to a whole nother level, and with its 1000s of 3rd party solutions and plugins makes it nearly impossible for you to not create and make the perfect site, backend, automation to make your eCommerce store shine.

The automations are one of the brightest features, essentially combining multiple programs into one to extend the reach of your business needs and goals far beyond what was once thought impossible.

Shopify has the bright future facilitating small Small to medium sized businesses all the way to $100Million dollar companies all within the same smooth platform.

Its support is unprecedented and something they took to heart. Shopify knew that to be successful, its customers need to be happy, and that is exactly what they did. Every aspect of Shopify’s mammoth program is an expert waiting to help you answer questions you may have, to make your experience the best experience for selling online.

Whether you are looking to get started with your eCommerce empire, have some experience, and already well established, we 100% recommend Shopify. 

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.


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Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

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  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

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Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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    Administered by: Us

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
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  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

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