How to Find an eCommerce Marketing Agency | 19 Steps & 7 Questions

Kas Andz

October 25, 2021

Table of Contents

Nineteen Steps to Take and Seven Qualifying Questions to Ask to Make Sure That You Hire an Effective Service.

Ecommerce Marketing Agency

Most of the time, business owners are more expertly inclined to their product and brand rather than technical marketing. If you have a similar situation, you will need to hire a third party to do your digital marketing for you so that you can focus on more critical aspects of your business, like product development, operations, and expansion.

With marketing companies constantly putting up a front, promoting quality work backed up by reviews that are sometimes too good to be true, it would be reasonable for you to watch closely for red flags when looking for a potential partnership.

The marketplace for B2B providers that specialize in digital marketing services is huge, and thousands of agency websites tell you that they are the No.1 or “The Best”. So, you will have to dig deeper to know which one is telling you the truth – there can’t be more than one No.1.

It would be significantly easy if your sibling, cousin, or best friend is a marketing expert who owns an agency. However, for most people, that situation is not the case.

Often, you would have to scout and evaluate. So in this article, you’ll find all the advice that you need to find an eCommerce marketing agency you can trust.

While putting on some scepticism will help you avoid scams and low-quality work, there’s a straightforward way for you to get a shortlist of excellent services. However, you will still have to evaluate the resulting options somehow.

Use these NINETEEN steps to effectively find an agency you can trust.

Hand Shake
  1. Have a clear vision of the goal you want an agency to achieve for you. Note where the service should start and end so that you can protect yourself from being manipulated into getting services you don’t want or need.
  2. List your objectives and set your demographics. For example, if you have a significantly localized product, you should opt for an agency within your community.
  3. Search the web using your objectives as keywords and take note of the top 3 agencies that match your needs the most. Then list their pros and cons.
  4. Find three to five trusted friends or colleagues who have tried working with an eCommerce marketing agency previously. Try consulting people who have a similar market to your business.
  5. Ask them about their agencies and gather their pros and cons.
  6. Make sure that you take note if at least two of your contacts mention the same agency and make marks if any of them are already on your pre-established list.
  7. Cross out any agency most often talked negatively about.
  8. Make your own assessment. You can look at review sites but beware of those that let agencies pay for additional promotions.
  9. Finalize a three-item list.
  10. Research their websites and see who among them can best meet your needs – look at case studies for businesses like yours. Reliable agencies have websites that will not play their expert card and confuse you with hifalutin jargon
Research Agency
  1. Remember that a marketing agency is also an eCommerce business. So you have to see if their eCommerce website is excellent – a lousy website is a gigantic red flag.
  2. Look into their reviews on Google, look at their videos and other media, and see if they have reputable PR. You’ll quickly see if the releases are plastic or overly manufactured.
  3. Watch out for reviews that are clearly fake. Some agencies use non-real-client accounts to provide good reviews for themselves and bad reviews for their competitors.
  4.  Have an introductory meeting with the agencies to get a feel of their communication, assessing how you feel about it. You’ll quickly know when someone is treating you like a statistic or is simply patronizing you. Look for sincerity.
  5. Ask the right questions during the primary meeting and tally the answers you want to hear. We will dive into more about these qualifying criteria questions later.
  6. Make a soft decision and consult your friends and colleagues again if you feel the need. If you are well-decided, then skip and proceed to the next step.
  7. Call the agency and request for a secondary discovery meeting where you can ask additional questions to ensure that the reasons why you chose the company are accurate. While most agencies seem to allow only one primary engagement, they will extend time in the name of customer service – an extra hour or two for a chance at a new paying customer is worth it in their book.
  8. If all goes well, sign the contract.
  9. Let the agency show you proof of quality and result via their work on your project before considering suggestions for additional services. Wait at least two or three months before giving complete trust.

You can add more steps if you want or dismiss some of them whenever you feel like you are already on the right track, even without finishing the list. Nevertheless, these suggestions are excellent, especially if you are significantly sceptical and having second thoughts on hiring service in the first place.

SEVEN Questions to Help You Assess an eCommerce Marketing Agency.

  1. Do you focus on local or global markets?
  2. What do you think about my business market?
  3. Do you specialize in CRO, emails, SEO, or all digital marketing strategies?
  4. How do you do your reporting?
  5. Can I meet your team?
  6. Can you talk about businesses like mine that you have serviced?
  7. What are your fee arrangements?

Question No. 1: Do you focus on local or global markets?

The correct answer for this question depends on the market focus of your business.

If you have a niche product that targets local markets and audiences, you will benefit most from a marketing agency that operates in your chosen area. For a locality-focused business, you will need an expert in the local market’s culture, society, and financial profile. 

Let’s compare this to divemasters or scuba diving experts. No matter how well-travelled you are, having dived in many spots around the world, you will never exceed the mastery of a local guide and his or her long-explored local spot.

Even for global market agencies, you will usually find an agency focusing on a specific region or a particular language. While international marketing agencies have a broader scope, they will still have some limitations.

Take McDonald’s, for example. It is a genuinely global-scale operation. The fast-food giant does not have an entirely centralized marketing and product development strategy but has local entities handling projects in each country.

Food Country

You cannot expect their Philippine marketing team to be effective in the UK and vice versa. McDonald’s in The Philippines promotes viand and rice family meals, while in the UK, you have an English breakfast culture.

You will have to go for the same strategy if, like McDonald’s, you are genuinely operating without international borders. However, you also probably are someone focused on a particular region, albeit a global one.

Most probably, you target major English-speaking, somewhat similar commercially cultured countries like the US, UK, Canada, and Australia. If so, hire a marketing agency that can cater to such a scope.

The key here is matching your scope with an agency.

Question No. 2: What do you think about my business market?

An agency will list business markets they are best suited for and if your niche is one of them, give it another point. However, remember that there is rarely a marketing agency that will be significantly focused on an exclusive business market.

No single marketing agency will tell you, “we specialize in ice cream businesses only.” Mostly, they will cover a more general business type like retail, manufacturing, wholesale, or service.

And, most marketing agencies will cover all business types, and you will less likely find a company that focuses only on one of them. 

Hence, you should find out how well-versed an agency is about your type of business. Ask them what they think will be an excellent strategy for your eCommerce.

See if the agency can speak the language of your enterprise. If so, you can say that they have enough knowledge to potentially work with you.

Enterprise Language

Question No. 3: Do you specialize in CRO, emails, SEO, or all digital marketing strategies?

There are marketing agencies that specialize in one aspect of digital marketing. Some are SEO companies, and others are CRO agencies or exclusively email managers.

Match their speciality with your goals. Whoever does what you need is usually the agency you want.

However, it would be best to remember that you will not get the revenue you need from only one marketing strategy service. Unless you can cover the rest of what the agency can’t provide, you will need all services, including CRO, SEO, email marketing, PR, and more, if you are to stand out in the competition.

Always remember that all marketing strategies have principles and methodologies that overlap each other. For example, you don’t want an agency working on your CRO without the hindsight of SEO and email marketing because a beautiful site with no leads is useless.

It would be best to hire a marketing agency that has a substantial level of expertise in all facets of digital marketing.

Question No. 4: How do you do your reporting?

More than a question of tracking and monitoring tools, this is to test the transparency of the agency. When the person you are talking to is beating around the bush, that’s a red flag.

You want someone who will directly show you the tools they will use and promptly divulge the frequency and form of their communication and reporting.

You don’t want someone explaining to you how chat and video conferencing work.

You want someone telling you, for example, that they will use tracking tool X that you can check up on any time you want and that you will have N number of reports every week and N number of summaries and analyses every month.

The agency should also make clear what they will do if they miss a promised deadline or what they will do if they do not show the guaranteed increase when the contract’s duration ends.

You want a direct and clear answer.

Question No. 5: Can I meet your team?

You want to know if the agency has the workforce it claims to have.

Suppose the agency is confident about its team and expertise. “Yes” and “when would you like to meet them?” would easily be their answers. Otherwise, sniff around a little more.

Team Meeting

There might be some “agencies” or “marketing teams” that are genuinely merely two not-eCommerce-expert people. They will get your requirements done by entirely outsourcing the work to freelancers or a different agency, serving as intermediaries unlike what they claim.

It is not that there is anything wrong with an agency using third parties. In fact, a marketing agency that has a mix of in-house experts and outsourced personnel will often have the perfect checks and balances in place.

What you want to do is hire people who care about eCommerce and operate with a real marketing team while entirely avoiding con artists.

Question No. 6: Can you talk about businesses like mine that you have serviced?

Listen to what they say and assess if they know what they are talking about.

It will be straightforward to know if they are bluffing about servicing a business similar to yours. You’ll know if they are juggling general eCommerce terminologies and are missing plenty of your industry-related terms and processes.

Take note that it is reasonably simple to generalize retail businesses, so ask if they have been outsourced by someone who dealt with a very similar product to yours. Most agencies will try to impress you by saying yes, whether or not they indeed did.

See if they are lying to you just to get your money. And only go for someone who isn’t.

If they are willing to lie to you before the establishment of a relationship, what else can you expect  when things get rocky?

Question No. 7: What are your fee arrangements?

Some agencies charge hourly fees, a monthly retainer, or a per-project fixed payment. Others offer a no result, no payment option or a pay-per-result.

Fee Arrangement

Here are the pros and cons of the most common agency pricing models.

Hourly Fees

Pros

  • Simple method
  • Reasonable for you as the client
  • Potentially excellent for a project that involves a significant amount of problem-solving

Cons

  • Difficult to scale
  • Zero incentive to motivate fast or hard work
  • Agency can slow results to get more money

Agencies offer hourly rates if they find that you have a tendency to change your mind or ask for many edits or revisions because it protects them from scope creep. Please keep a close eye on because this is also a preferred model by beginner agencies who have no idea how long or fast they can finish a project.

Per Project

Pros

  • Simple
  • More accessible to scale than per hour

Cons

  • No added costs even if the project takes longer, so the agency has to work fast
  • Agencies compensate by putting up higher premiums

Per-project payment is usually offered by agencies specializing in a particular kind of project that can have an accurate estimated completion date.

Retainer Fees

Pros

  • Easy to budget, scale, and account
  • Duration of work or deliverables is controlled
  • You get what you pay for or not pay for what you don’t get.

Cons

  • Higher premiums

Go for this only when you have established an excellent relationship with an agency and know that the results will be completed and on time.

Whatever the pricing model, you should be able to get a direct and clear answer with all contingencies addressed.

Clear Answer

Get the perfect agency for your eCommerce business!

Now, you know some excellent tips and vital information to help you figure out how to find an eCommerce marketing agency that will help you grow your business. So start scouring the market and find the perfect partner with an excellent track record, reputation, and work ethic.

If you don’t know where to start, you can talk to us, and we can help you find what you need.

FAQs

Why do I need an eCommerce marketing agency?

Handling the operations, human resources, production, and other aspects of a business will already take plenty of time and effort.

If you add to your list all the technical work of CRO, SEO, email marketing, PPC, PR, and other digital marketing needs, you might stretch yourself too thin and lose quality on everything you do.

Is digital marketing difficult?

While it may seem straightforward to improve a website, run a newsletter campaign, or pay for internet ads, there’s a lot of marketing research that has to be done.

In order to make sure that your marketing campaigns work, you need to do in-depth market analysis that takes time and expertise.

Freelancer vs marketing team – what’s better?

With a team like KAMG on your side, you will be able to ensure that you have senior marketing specialists with who you can leave the job with. And with KAMG, you don’t need to do anything but wait for your campaigns to work.

On the other hand, when you get a freelancer to do your marketing, you’ll have one person doing the job. And you will still have to do close management of the hired freelancer if you want the job done right.

Freelancers are usually stretched too thin with many clients on their list.

Share this article

Subscribe for weekly
updates

Related Articles

Discover more about exciting topics on digital marketing with the latest articles, news, and features.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: