8 Ways to Improve Your Page Loading Speed


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If you’re looking at your website’s overall performance, page speed is one of the most important metrics you should pay attention to. No one wants to waste time on a page that loads very slowly, this is why good page loading speed is effective to reduce a site’s bounce rate. 

A website well optimised for speed will both improve user experience and also boost the site’s chances of higher rankings from search engines.

In this blog post, you’ll learn about what page loading speed is and how you can improve it. 

What is Page Loading Speed? 

Page speed is the measurement of how fast your page loads once someone visits a page on your website. 

Page loading speed is important if you want to retain more visitors on your site, you can even test and measure your page speed with tools like Google’s PageSpeed Insights, Pingdom or GTmetrix

Why Loading Speed is Important 

Research has shown that when page loading time takes more than 3 seconds, the probability of a visitor leaving can increase by up to 32%. It can also move to about 90% if it takes more than 5 seconds to load.

mobile page speed

Image Source: Think with Google 

Page loading speed plays an important role in optimising content for SEO. It’s been identified by Google as an important ranking signal for both mobile and desktop searches.

Another important reason why loading speed is important to your site is the assurance it gives to customers. If your web pages take too long to load some visitors may begin to think it’s less credible and may not feel safe while using your site. 

How loading speed affects user experience 

You wouldn’t want to spend over 1 minute loading a page to access information or buy something in an eCommerce store, that’s how a slow page loading speed can negatively affect the user experience.

Things That Can Slow Down Page Speed

There a lot of things that can slow down page loading speeds, such as:

  • The number of media files, like images and videos, contained on the page
  • How many ads are displayed on the page
  • The page script or specific coding

8 Ways To Improve Page Loading Speed 

In this section, you’ll learn how you can improve your page loading speed to enjoy the advantages that come with it.

1. Use an Optimized Hosting System

Hosting systems are effective in the housing and maintenance of websites and they play a major role in how your website performs, this includes page speeds. 

If you want your web pages to load faster then you must ensure that you use an optimised and efficient hosting provider. Most cheap web hosting services have poor performance and this could end up affecting your page loading speed. 

You should use hosting platforms that don’t offer share hosting so you won’t have to worry about other websites draining from your website. 

Examples of good hosting platforms are: 

  • Hostinger
  • Bluehost 
  • Dreamhost

2. Web Page Caching

Caching is defined as the process of storing copies of files in a temporary storage location so that they can be accessed more easily. 

Caching the web page in your browser is an effective way to improve page loading. It ensures you have copies of your site’s file so it takes less time to generate pages for a visitor. 

If you cache your web pages will require your site server to use less resources to load a page. You can use a caching plugin like WordPress W3 Total Cache or let your web host handle it for you. 

3. Compress Your Images

As you’ve read earlier, images are one of the things that can slow down page speed. This is why you need to compress your images if you want to improve your loading time to retain visitors.

Images can improve the appearance of your web pages and attract readers to your content, however large size images can cause delays in page loading time. 

You can improve page loading speed by changing image file formats, enabling lazy loading and also by compressing the images.

4. Remove Unnecessary Plugins

Plugins are there to improve the functionality of a program, but if they are not well maintained, they can pose threats to websites. 

It’s a great idea to minimize the number of plugins on your site and you can disable the plugins that you’re not currently using. You can review the plugins to see which are no longer relevant to your needs.

Plugins serve as valuable tools to enhance the functionality of a program or website. However, their utility comes with a caveat: when plugins are left unattended or not adequately maintained, they can transform from assets into liabilities, potentially compromising the security and stability of your website.

5. Reduce Your Redirects

Having too many redirects on your website can affect your page loading time. Every time a page redirects to another page on your website, it can elongate the request and response of the servers to show that page to the visitor.

Some redirects may be unnecessary, work on reducing when building internal links and backlinks, you can use tools like Screaming Frog to identify redirects and remove ones that are unimportant. 

6. Use a Content Delivery Network

A Content Delivery Network (CDN) is a network of servers that work together to ensure fast delivery of content on the internet. It’ll work with the hosting system to distribute site files throughout the network. 

Using a Delivery Network can help maximize website performance by loading content from the host’s servers to the visitor’s browsers. Here are some CDN tools you can use: 

  • Cloudflare CDN
  • Google Cloud CDN
  • Amazon AWS  

7. Fix 404 Errors

404 errors can significantly harm how a website performs because it can negatively impact page loading speed and increase bounce rate.

Errors in loading web pages is something that drives site visitors away from such pages. Fix the errors in your web pages and then you can be sure your page loading speed will improve. 

8. Enforce Lazy Loading for Ads

Lazy loading is a strategy that is used to identify resources that can be deferred until they are needed. Using this will displace the ad until the moment that the visitor is likely to see it.

It’s effective to improve user experience and can help to optimize page speed. Once you enforce this on your site, your ads can gain more views with the right audience and your web page can load faster. 


Your webpage doesn’t have to load very slowly, most visitors would prefer to visit a page that loads with less time to one that takes forever to open. 

Page loading speed is also very important if your site has to rank on search engines. These tips, when applied correctly, can help solve that problem and give your user’s better experience while using your site. 

If you enjoyed reading this, you should read other blog posts we’ve curated for you. Our team of professionals are also available to help with SEO and email marketing services. Let’s know how we can help you

Picture of Inioluwa Ademuwagun

Inioluwa Ademuwagun


Inioluwa Ademuwagun is a content marketing professional with many years of experience in writing content that drives sales. She has worked with different clients from Europe and North America. She’s passionate about writing and using social media for the right purposes. She loves to travel the world and is looking to be a globetrotter soon.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com