You can optimize your marketing, advertising, promotion techniques, content and tools to make sure that when your target market searches with the internet with keywords related to their needs, that your brand’s products and offerings will show as the top search result. You can do all of that but there is still no guarantee that you will appear high up on Google’s rankings. You need to ensure that Google knows who you are by making sure you know who you are in your market’s eyes, who your market is, and how to reach them with precision – by using Search Engine Optimization (SEO) tools.
The Nitty Gritty
Of course, when you Google your brand name and product names, your offerings will show as top searches; but does your business get seen when you type keywords that are related to you but not directly included in your titles?
If not, your digital marketing is not yet fully optimized to its best potential. You should apply SEO to your campaign and digital presence.
SEO is the process of making your site better and easier for search engines to find you. If you have a site, you can be found on Google; but if you have an optimized site, you can be the top result.
According to the Google Search Quality team…
“Search Engine Optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results…You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.”
SEO is user oriented – this means that you have to study the behaviour of your audience and research how they navigate the internet, finding out how they operate their social media profiles, and knowing what sites, content and ads work for them.
Make Your Site Google-worthy
For your site to be Google-able, it only has to exist. Google is a fully automated search engine that uses web crawlers to discover new and existing sites constantly.
When making a web site, make sure to serve high-quality content to users. Check if your local business shows up on Google. Also design it in a way that your content is fast and easy to access on all devices and that your website is secure.
You should help Google to find your content. Find a way so that the pages on your site that you deem not to be useful to users will not be indexed by Google. You must build your site in a way that lets Google see your page the same way a user does. You can accomplish these by manipulating your site build with robot.txt. This tells which pages to index or not.
If this is too technical for you, talk to our technical SEO consultant at KAMG. We have all the SEO knowhow that will save you time and effort. Our affordable Search Engine Optimization services will get your site on top of search results, no sweat.
To improve your Google ability, you must create unique, accurate pages. Create a unique title for each page on your site and create good titles and snippets in search results. Accurately describe the page’s content and choose a title that reads naturally and effectively communicates the topic of the page’s content.
Use the “description” meta tag on your site. A page’s description meta tag gives search engines a summary of the page. Description meta tags are significant as Google might use them as snippets for your pages.
You should accurately summarize page content making sure that it would both inform and interest users if they found your description meta tag as a snippet in results. Furthermore make sure that it’s long enough to be fully shown in search results and that it covers all the significant information that users need so they can decide whether the page will be useful or relevant to them.
Use meaningful headings to designate key topics and help create a ranked structure for your content. This should make it easier for users to navigate through your document. Do it as if you are writing an outline.
Use Structured Data Markup.
Structured data is a code that you can augment to your sites’ pages to describe your content to search engines. Use the Google Rich Results test25 to make sure that there are no mistakes in the implementation.
Now if this jargon is confusing you, it is time for you to get help. The Kas Andz Marketing Group has affordable local SEO services that will help you build your content so that it can easily be found on Google. Go to kasandz.com and talk to our SEO marketing experts and get results!
We can help you manage your appearance in Google Search results. Correctly structured data on your pages also makes your page qualify for many distinct features in Search results such as review stars, fancy ornamented results, and more.
Your Site Hierarchy Must Be Well Organized
You can do this by understanding how search engines use URLs. It is recommended that you use https:// formatting when possible. You also have to have a good navigation system in your site. This helps visitors quickly find the content they want and helps search engines understand what content it can count as important. You have to make it as simple as possible for users to go from broad content to more specific content as they want to on your site.
URLs with words that are significant and relevant to your site’s content and arrangement are friendlier for visitors navigating your site. Avoid making long URLs with needless parameters and session IDs.
Optimize your content by making your site interesting and useful. You must know what your readers want and you should give it to them. Remember that audiences like content that is well written and easy to follow.
The key is to know what your market wants and designing your site so that they find it.
Be the Top Result and Get Results
Google agrees that “Deciding to hire an SEO service is a big decision that can potentially improve your site and save time.” You have to make sure that you know the advantage of hiring search engine optimization services and know what bad damage bad SEO can do to you.
At KAMG we have SEO services that you can start with. We can even help you even when you haven’t pinpointed your audiences yet. We can get you from nowhere to somewhere as fast as you allow us.