How Guest Blogging Can Improve Your SEO


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Guest blogging is a technique that has been used by marketers and Search Engine Optimisation (SEO) experts to build links to their websites. This process involves creating content and then posting it on another platform to help SEO

In fact, studies show that:

  • 62.96% of readers think blogs with several authors have a higher credibility
  • 79% of guest posts are noted by editors for yielding good results by promoting business awareness 
  • The demand for guest content is higher throughout the summer months of June, July, and August

This does not only prove how effective guest blogging is but also how result-inclined it is.

For small businesses, blogging is a fantastic method to reach a global audience. Although it is not simple work, it is important to make sure your writing is compelling, the topic matter is interesting, and you are regularly posting high-quality content. Consequently, setting up and running a blog effectively isn’t always simple.

In this blog post, we will explain what guest blogging entails and how you can use it as a strategy to improve your SEO and backlinks.

What is Guest Blogging?

Guest blogging is a type of blogging in which an individual, team or business writes a post for another blog/platform. A guest blog post allows you to publish information on another blog and include a link to your website so readers can find you. 

Guest blogging can be done in several different ways, they include:

  • Guest posting as an expert on another person’s blog: This is a fantastic method to expose your writing to a new audience and establish connections with other bloggers.
  • Writing an article as a guest for a website or publication: Many writers find that this is also a fantastic approach to getting their writing published on a reputable website where they can promote themselves.
  • Hosting a guest blogger on your own blog: This helps in providing you with fresh and interesting content for your blog while also promoting other writers. Additionally, it promotes original content for your site and aids in the exposure of other blogs.
  • Participating in a guest blog swap: Just like with hosting guest writers on your own blog, you can swap posts with a friend or someone in the same field as you, this serves as a great way to reach a wider audience.
  • Writing a guest post for a friend’s blog: Writing a post for your friend’s blog with the appropriate backlinks to your website or online store is one way to get your work in front of a new audience.

It is important to note that guest bloggers usually write about topics that are related to the host blog’s niche. For example, if the host blog is about marketing, the guest blogger might write a post about tips for optimising SEO.

Benefits of Guest Blogging 

The SEO world is always changing, but one thing that has not changed is the importance of guest blogging in SEO. SEO refers to the methods employed to increase organic visibility in search engine result pages, it is done with the goal of earning higher web traffic levels and improving the visibility of a website. 

Guest blogging is a great way to get exposure for both the guest blogger and the host blog. The guest blogger gets exposure because their post is being featured on another blog, and the host blog gets exposure because they are featuring a new writer on their site. This can help to attract new readers to both the guest blogger’s site and the host blog.

Guest blogging is also a great way to build relationships with other bloggers. By guest blogging, you demonstrate your appreciation for your host’s work. This can contribute to the development of a strong relationship between the two bloggers that will last long after the guest post is published.

Guest Blogging and Backlinks 

Backlinks are links that point to your website from other websites. They are an important part of SEO because they help search engines understand how popular your website is and how relevant it is to specific keywords.

The number and quality of backlinks are important factors in determining your website’s ranking in Search Engine Results Pages (SERPs). The more backlinks you have, the higher your website will rank. However, not all backlinks are created equal. A backlink’s quality is determined by a number of factors, including the website from which it comes, the anchor text, and the context surrounding the link.

The main goal of guest blogging is to raise the exposure of your brand. By writing articles on other websites, you build your authority, exposure, and reputation, which in turn increases traffic and SEO ranking.

Guest blogging gives you the opportunity to share valuable information with other bloggers. In exchange, they usually give backlinks to your website that will direct traffic to it.

By guest blogging on websites with high domain authority, you can increase your visibility and build links back to your site. This helps you attract more traffic and improve your search engine ranking. 

Additionally, guest blogging can help you build relationships with other bloggers and influencers in your industry, and these relationships may prove to be quite valuable in promoting your business and boosting your online presence.

How Does Guest Blogging Help Your Brand?

Guest blogging is an effective way to build your brand and reach a new audience. When you guest blog on another site, you can include a bio with your photo and a link back to your own site. This helps in introducing you and your brand to a new audience, and if they like what they see, they may visit your site and become customers or followers.

Guest blogging also helps build your authority and credibility. By writing quality content for other sites, you can show that you know your stuff and that people should listen to what you have to say, which can attract new customers and followers who respect your expertise.

Overall, guest blogging is a great way to build your brand, reach a new audience, and build your credibility. If you do it right, it can be a powerful tool for growing your business.

How to Select the Best Blogs for Guest Posts

There are a few things to consider when looking for the right blogs to guest post for. First, consider the topic or niche that the blog covers. It’s important to find a blog that covers similar topics to what you write about, as this will give you a better chance of getting your guest post accepted.

Second, look at the blog’s audience, are they likely to be interested in what you have to say? If so, then posting as a guest on that blog could be a great way to reach a new audience and get your name out there.

Finally, it’s important to take note of the online presence of the blog you want to be a guest at. Do they have a credible reputation? Are they known for occasionally hosting not-so-transparent posts? What kind of media personality do they have? When you have satisfying answers to these questions, you know you’ve found the right blog.

How Guest Blogging Can Improve Your SEO

Guest blogging is a great way to improve your SEO. By writing guest blog posts on high-quality websites, you can increase your website’s exposure and authority. This in turn can lead to higher rankings from search engines.

In addition, guest blogging can also help to build relationships with other bloggers and website owners, which are popular ways of improving your SEO.

How to Write a Great Guest Post to Boost SEO 

If you want to write a great guest post, there are some tips that you should take note of:

  • Write for a high-quality website or blog. You want your guest post to be seen by as many people as possible
  • Keep it short, easy to understand, clear and concise
  • Include relevant keywords in your post
  • Make sure that the content is on par with the blog’s niche
  • Include a link back to your site


So there you have it! Guest blogging is not only a great way to build relationships with other bloggers and gain exposure for your site, but it can also improve your SEO. 

When you guest blog on a site with high domain authority, you can include a link back to your own site. This in turn helps to increase the authority of your site on search engines, and can thus lead to higher search engine rankings. 

If you’re looking for more ways to improve your SEO, be sure to check out our blog page as we have all the information needed to boost your business and brand.

Picture of Glory Onu

Glory Onu


Glory Onu is a blogger, content writer and marketer with experience in graphic design. She is passionate about her craft and the power of words. She writes words that motivate readers to take action. She has also helped businesses get found through search engine optimisation and grow with conversion rate optimisation.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: