How to Build an SEO Strategy


SEO Tools You Need

Search engine optimisation (SEO) can be challenging!

If you want to succeed with SEO, you need tools.

It can be tough to figure out what you need to do to optimise your website for search engines and even tougher to know if you’re doing it right. 

Thankfully, there are a number of great SEO tools out there that can help you get started. 

We’ve compiled a list of popular SEO tools, so take a look and find the one that’s best for you.

Let’s get started!

Why Use SEO Tools? 

SEO tools are essential for any business that wants to optimise its search engine efforts so that it can increase visibility, ranking, traffic and conversions.

Many different SEO tools are available, and each has its own unique features and benefits. 

However, all SEO tools share one goal: to help you optimise your search engine efforts. 

SEO tools can help you track your website’s performance, keyword rankings, backlinks, and more. 

They can also help you identify and fix technical errors that could be holding your website back from the first page of Google. 

With the right SEO tool, you can save hours of time and get the most out of your search engine optimisation efforts.

We’re going to touch on both free and paid SEO tools.

Free Tools For Search Engine Optimisation (SEO) 

1. Google Search Console

Google Search Console tool helps improve Google search performance. 

With this tool, you can:

  • Track the performance of your site (clicks, impression, positioning)
  • Track and monitor SEO data 
  • Get notified of any technical issues on your website
  • Submit sitemaps so that your content can be crawled, indexed and ranked by Google

2. Google Trends

Google Trends helps you explore the popularity of search queries. 

With this tool, you can:

  • Track trends and popular search queries 
  • Compare those queries to each other
  • Monitor daily, monthly, and yearly searchers
  • Identify seasonal trends 
  • Predict trends

3. Google Alerts

Google Alerts helps you create alerts that you can get notified on based on topics of interest. 

With this tool, you can:

  • Receive notifications from Google when a new trend is detected
  • Choose how often you want to receive notifications

4. Google Analytics

Google Analytics helps you track and monitor the analytics of your website.

With this tool, you can:

  • Measure return on investment (ROI) of ads
  • Monitor your website’s traffic
  • Use this data to let you know who the people are that visit your site, what they searched, and how they found you

5. Google PageSpeed Insights

Google PageSpeed Insights helps you ensure that your web pages run fast.

With this tool, you can:

  • Resolve any issues that interfere with fast page speed

6. Answer The Public

Answer The Public is a keyword tool that displays how people search for queries using Google suggest data. 

With this tool, you can:

  • Brainstorm keyword 
  • Get a birds-eye view of what people are searching for
  • Get an idea of common questions searched related to a keyword
  • Find a variety of questions that are posed for a keywords query

7. Also Asked

Also Asked is a tool that uses people also asked data from Google 

With this tool, you can:

  • Find questions that come up for a users query
  • Identify the search intent for the query 
  • Explore data for a keyword

8. SERPSim

SERPSim is a tool used for Google snippets. 

With this tool, you can:

  • See how your web pages, meta titles, descriptions, and URLs will look in search engine results pages (SERPs) 
  • Optimise snippets to increase click-through rates

9.XML Sitemaps

XML Sitemaps help search engines crawl your website so it can be indexed and ranked accordingly.

With this tool, you can:

  • Let Google know which pages are most important 
  • Submit a sitemap so your web pages get crawled and indexed
  • Make it easier for Googe to do what it does 

10. Robots.txt Generator

A Robots.txt helps you make sure that a web page doesn’t get crawled by Google. This prevents a site from being overwhelmed with requests.

With this tool, you can:

  • Manage crawler traffic 
  • Prevent pages from being crawled like pages you don’t want to be indexed and ranked (no value) 
  • Set Instructions that tell the algorithm how to crawl the page

11. Copyscape

Copyscape is a tool that helps you identify duplicate copies on the internet.

With this tool, you can:

  • Identify if the content has been stolen by other sites
  • Determine if your content is original 

12. Siteliner

Siteliner is a tool that also helps you identify duplicates as well as broken links for your site. 

With this tool, you can:

  • Check for duplicated content on your site 
  • Identify broken links 
  • Balance internal and external links

13. Keyword Surfer

Keyword Surfer is an extension for keyword research.

With this tool, you can:

  • You see search volumes, CPC, keyword suggestions, related terms and other data for queries all in Google SERPs
  • Do keyword research easily and much more quickly 

Paid Tools For Search Engine Optimisation (SEO) 

1. Semrush

Semrush is an all in one marketing platform. 

With this tool, you can:

  • Do keyword research
  • Do technical SEO audits
  • Track SERPs position
  • Analyse backlink profile
  • Do a competitor analysis
  • Do organic research 
  • Traffic analytics 
  • Do paid search and more

2. Ubersuggest

Ubbersuggest is a tool for keyword research 

With this tool, you can:

  • Get ideas for keywords
  • See a keyword overview 
  • Check your keyword rankings
  • Check your domain score
  • Get content ideas

3. Ahrefs

Ahrefs is an all in one SEO platform.

With this tool, you can:

  • Do SEO analysis
  • Do a competitor analysis
  • Do keyword research
  • Check your backlinks
  • Optimise your website 

4. Moz

Moz is an all in one SEO platform that helps improve search engine visibility.

With this tool, you can:

  • Explore links 
  • Do keyword Explorer 
  • Track your ranking 

5. Yoast

Yoast is an SEO plugin for WordPress which helps optimise their sites for search engines. 

With this tool, you can:

  • Optimise your posts
  • Optimise your content structure 
  • Optimise your keywords

6. Screaming Frog

Screaming Frog is an SEO tool that helps improve on-page SEO.

With this tool, you can:

  • Crawl your website
  • Get your website Crawled with JavaScript
  • Generate XML Sitemaps
  • Audit redirects 

SEO can be a difficult task to tackle on your own, but with the help of the right tools, it doesn’t have to be. 

Have you tried any of these tools to help optimise your website? If not, we recommend giving them a try – they could make all the difference in your search engine ranking.

Now that you know what tools you need for SEO, you can start to implement them into your SEO strategy. Proceed to the next section of the KAMG SEO Content Hub to begin to learn how much SEO costs.

Need some help with SEO? Our team of experts are here for you. 

Contact us today for a free consultation!

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