Top Email Funnels Every eCommerce Needs


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Email funnels allow you to nurture a relationship with a subscriber, educate a potential customer on the benefits of a product and nudge people to decide and purchase from you. They convert prospects to customers and retain them as loyal patrons. With proper automation, targeting, timing and with the right content, email funnels can effectively expand your enterprise with efficiency. The best email funnels get the biggest results for your eCommerce businesses.

The Nitty Gritty

An email funnel directs how your prospect moves through the process of becoming a customer. It is often crafted through educational content and persuasive selling. It shows the step-by-step process, a clear plan, of what you communicate to who and when you do it.


The email funnel starts after your offering has been noticed via ads, search results, social media, reviews, and others. This is the part where you have the most control to direct people to actually buy, turning traffic to sales.

First, you gather email subscribers via forms and landing pages where you have promoted yourself to them. Then,  you get to engage these subscribers with targeted and well-timed emails. With your well-tailored content and good timing, these subscribers purchase and become your customers.

The Power of Email Funnels


When you don’t plan out or set up a system for how you engage your email subscribers, you’ll be shooting at random and you’re bound for chaos – needlessly asking questions to seek answers that could’ve been given by SEO statistics and site analysis and data management; either aimlessly treating each subscriber the same with no personalization or getting too casual for comfort; and consequently wasting time you should’ve spent engaging the rest of your subscribers. When you plan your emails, you save time and resources.

In the digital world where time is money, efficiency is king; and targeted email funnels have that power. The more you optimize your marketing tools, the more time you can spend on getting more subscribers and consequently more sales and customer retention. Profit and customer loyalty are major determinants for the expansion of your eCommerce business.

There are many email funnel schemes that can bring you to eCommerce dominance. It’s a matter of knowing who your audience is and what works for them. When you know your market’s online behaviour, you can optimize your timing and make sure that your email funnels have the perfect narrative for them. Once you’re set with this knowledge, choose the best email strategy that fits your market.

Proven Email Funnels that get Results

The right email funnel is one that is specific to your target market. You can use a tried-and-true system or a combination of methods, so long as they work for your subscribers. If they convert subscribers to customers who buy your offerings, then you have the right email machine.


Tease and Release Emails

It is exactly what it is. You entice your subscribers with an email that has a teaser for a product you know will potentially excites them. Then, you let the excitement brew in them with a time gap. At the right time, you release the product and the subscribers’ excitement will be satisfied by purchase.

Anger-Offer Emails

While based on facts, this approach is slightly manipulative but effective. First, your subscribers get an email about a product or phenomenon that angers or frustrates them. The message may include a hint of how you are developing something that can eliminate those emotions. At the right time, you email with an offer that saves them from the bad feelings you gave them in the first place. Use this maybe for a new product. Talk about how other brands with the same product can be frustrating. When you offer yours, just make  sure that your product walks the talk in solving the things that the competition cannot.

Exit Package Emails

This is a reverse of what we usually do in marketing. Most of the time, we sugar coat our selling pitch and  conceal our direct motive to sound anything but hard.

With exit package emails, you directly tell subscribers what you are about and what you expect of them and what they can expect of you directly but in a reverse psychology kind of manner. You give them the chance to unsubscribe by listing why they should go – these are things that you are about that can be overbearing; mostly that you will really be selling. Tell them that you’re only mailing them to be of help. Give them some tease and tell them they can stay if they’re truly engaged about your product.

In the next mail, give them more reasons why they should stay while still asking them to exit if they think they should – this offer should be made so that your target sees that you have what they want more  than why they should unsubscribe, hence you retain the subscription with the added value of not sounding inauthentic.


Director’s Cut Emails

This can work for your more loyal customers – nudging them into getting more interested. While they get all the other targeted emails that all your subscribers get, you offer your loyal group some services that can take them behind the scenes to have a glimpse of your process. These behind-the-scenes offerings make them feel more engaged and intensify their commitment to your brand.

Damning Admission Emails

This is similar to exit package emails in that it breaks with the marketing façade. In your first mail, show how fallible you were to make a wrong decision in purchasing products and you want these items out for the lowest price you can offer. Give it time, and then give a last chance offer for a next email.

Promote your Emails

We cannot stress enough that time is currency. Even with an able team of email marketers, your email funnel scheme will have to have automation somewhere along the way.

Automation will help you categorize, measure and speed-up your emails depending on your personal customization.

KAMG has the best eCommerce services that you need. Our eCommerce marketing service can help bring you better sales. We can build your email funnel with attractive and engaging content based on the behaviour of your target market. We will fully automate your emails while making sure that their content feels personal and professional. We will create your emails with maximum potency and make sure we are only showing the most relevant content to your subscribers. We use Send Time Optimization to make sure subscribers get emails when they want them and we divide your mailing list into groups so that subscribers will only see the products and content that they want.

All you need to be successful with your email funnel is well-timed content that is optimised to the needs of your audience. With automation, you become able to maximize your time in improving other facets of your eCommerce site and to grow your company.

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

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  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

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Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

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We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

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We may share Your personal information in the following situations:

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Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

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Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

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