What are the most effective creative influencer marketing campaigns?


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One of the more commonly used methods of influencer marketing is the Sponsored Content strategy.  This is where the marketer pays an influencer to create and publish content attaching their brand or product to it – a fundamentally easy and effective means of getting leads. 

Here are 6 creative ways in running a sponsored content campaign:


YouTube hosts the most number of How-To videos. You can do these to promote your products on your brand-owned channel or on your hired influencer’s channel as sponsored content. 

Many people today lookup for things that they can do out of boredom or interest in being productive. Good use of HOW-TO campaigns requires the right influencer and the proper amount of research. Your campaign must make the most out of what you want to be featured in your product or service. 

You have to smartly decide on how you want the target audience to see your product –should it be lively, straightforward or whatever works for the influencer-brand match. 

One of the best HOW-TO challenges nowadays is from a fitness guru who challenges people with two-week workouts to lose weight – lookup Chloe Ting. 

The majority of her audience is female. These followers accepted the challenge and have since bombarded  Youtube and Instagram with their progress while tagging her. 

The amount of views she has since then skyrocketed and she is now constantly on the recommendation list when you search with fitness-related keywords (she uses SEO too). 

Although she mostly monetizes ads and views, you can see that hiring her to promote products means that your line must be fitness-related. 

Product Placement

This generation responds to the command of authenticity – they assess who to follow by looking at the influencer’s “legit” factor and integrity to the values they uphold. These values make the influencer’s influence strong and when your product is associated with these, the followers will also value them. 

By letting influencers weave stories they are known while integrating and using your product in their content, you are able to reach the influencer’s engaged niche.

One of the challenges here is the control of creative freedom. You must hire an influencer whose creative license you approve of. Then you can trust the influencer to deliver content worthy of views and shares that will eventually bring your business your warranted inquiries. 

Celeb Snacks 1

A good simple example of this is a staple series on FBE’s React Channel with their videos about trying out celebrity favourite foods where influencers try out and taste various items. In the videos, both the company who made the food and the name of the food are presented as the influencers react with whether they like them or not. However they do, the act of trying them in itself entices audience curiosity that can turn to a product purchase. 

Product Consideration 


This type of campaign is the most straightforward way to convert your consumers who are at the bottom of the marketing funnel. 

Promos have its own charm in attracting your target audience and are easier to spread about through the use of unique codes and tracking links which also translate into measuring your ROI. 

A great example for this would be an airline company’s seat sale where you can run a couple few influencers to disseminate information about the said promo and would get more than its expected views or reach than letting it sit idle without any influencer support. 

A good influencer’s recommendation is undeniably effective in selling.

Guides & Reviews 

One of the most credible sources of information is influencers who post guides and reviews. This is a  method where the influencer gives the audience a walkthrough of your product: the what’s, how’s, and where to’s.  

It is crucial to choose the right influencer for the right product or service. It should be as if your product is tailormade to that influencer’s taste for them to create a convincing and realistic approach in marketing your product or service. 

SEO stats and site analysis are a great help in tracking whether your demographic perfectly matches your influencers’. With this data, you can also see how credible your prospect influencer is. 

You can also hire consultant SEO services to seek advice on the best marketing strategies to use with influencers. Employing SEO content services for your influencer’s content will also boost your guide &  review campaigns.  

Visit kasandz.com – we are a national SEO company here to help with your video search engine optimization and increase the reach of your campaigns with creative influencers. 

Brand Awareness 

Influencer marketing is a perfect avenue to launch new products. Some subscribers to influencers come to them for the latest trends and items related to their lifestyle and what they value the influencer for.

Fun Cook

A lot of trendy meal kit sites started advertising by sponsoring cooking, food, or home-related content videos. 

An extra boost upon start-up is usually a good place to start on the chart. 

Emotional Storytelling 

Powerful use of sponsored content is through reaching out and getting through your audience’s emotions. This has been tested and proven to catch attention, especially when done right. 

The challenge now comes in on how your influencer tastefully relates their emotional stories to your target audience while subtly meshing in your product or service. Relatability is of the essence. 

When the influencer gains momentum and subscriber loyalty is sustained, your product will be as much a consumer staple as the carrier. 


Audible sponsors a good number of really influential YouTubers. The influencers they pick are those who have been on the platform for a long time – well-established entertainers who evoke nostalgia and have a good foundation in terms of reputation and subscribership.  

One of them is Jacksfilms, a YouTuber people have followed as early as 2006. This career age gives him reliability and trustworthiness, hence, almost anything he promotes will be subscribed to by his people.

So, if you want a good boost on your traffic and sales, you can try sponsoring a YouTuber. All you have to do is choose the right person who matches the values and promotional needs of your product and give them what they require to be able to integrate your offerings on their content. 

When done right, creative influencers will bring you leads, traffic, and conversions. You just have to be ready with a well-done and optimized site. The best way to do this is by getting help from a professional  SEO company like Kas Andz Marketing Group. 

Talk to us. Together we can make sure that all your campaigns and marketing tactics will have 100% success rate.

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Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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  • Functionality Cookies

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com