The Ultimate Facebook PPC Campaign

Kas Andz

November 8, 2021

Table of Contents

The market has become much more attractive for brands and companies of all sizes in recent years. In order to meet their target audience, marketers have had to turn to paying alternatives. Social media is a strong marketing tool for reaching mass audiences and growing awareness about brands. Thus, Facebook Pay Per Click (Facebook PPC), more popularly known as Facebook Ads is currently one of the top business sites to promote this service.

Digital marketing is a significant investment for businesses. Some marketing options can be costly, but not PPC. This is the choice for the many people who want to make sure that the money they spend on marketing gets results.

SEO marketing experts recommend Facebook PPC for those who want to start safe. It is not costly but it can bring you clientele if you have proper market targeting.

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The Facebook PPC Strategy

PPC is a type of internet advertisement where a client only pays a serving site when someone clicks on the posted ad.

PPC advertising has risen rapidly in popularity in the digital marketing industry, as it allows people to create highly targeted advertisements and produce measurable data that helps advertisers understand how consumers interact with content.

There are several sites that offer PPC advertisements, but at the moment Google Ads and Facebook Ads are the two main players on the market.

They work very similarly at the base level: Depending on the demographic or keyword you pick, you pay a set amount each time someone clicks on your ad. The Cost-Per-Click, or CPC, is calculated by how many people you can reach and how large that market is.

You can create your own PPC ads in Facebook Ads Manager through Facebook.

Such ads may be regular pictures, video, or carousel advertisements (advertising several different links inside the same advertisements).

Facebook ads can be shown in a number of different Facebook spots including the sidebar, desktop or mobile newsfeed, and network audiences. They can also be viewed on the Instagram feed for your audience since Facebook also owns this site.

What Makes Facebook PPC Work?

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Facebook has Tools for You to Choose Specific Objectives.

Facebook provides several different marketing objectives based on the three phases of the purchaser’s path, depending on the business goals and the level of the funnel you are trying to reach:

Brand Awareness, Reach, Website Traffic, Lead Generation, App Installs, Engagement, Product Sales, Conversions or Store Visits.

Facebook helps advertisers to create highly tailored advertising to hit their consumer audience in the right way. Custom audiences can be generated using:

Basic Target:

Location, Age, Gender, and Language;

Detailed Target:

Demographics, Interests, and Behaviours; and

Target by Connections:

People who like your Facebook page, people friends who like your Facebook page, people who visited your website, and friends of people who visited your website.

There are many placement options on Facebook.

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Where do you want to show your ads? If you are starting, it is recommended that you choose “automatic placements” first so you can test the ones that are most successful. When you find out which content works better, use that one.

You Can Control your Budget and Schedule.

Whether it’s on a daytime basis or on a fixed budget for your ad’s lifetime, you need to control and decide how much you want to spend and how long to run your advertisement.

People disclose everything on Facebook.

One of the benefits of Facebook PPC is the ability it gives marketers to target an audience effectively. All that thanks to the details users share on Facebook about themselves when setting up our profiles, and the things they share on a regular basis.

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With Facebook SEO statistics and site analysis, it allows advertisers to narrow down its audience by targeting simple options such as location, age, and gender, and targeting specific focus areas such as interests, habits, and interactions. Marketers may target several different users at different stages.

You may also use retargeting strategies where you target people who have visited your website within a particular timeline or even a particular page on your website. This is a perfect way to remind customers of the importance of your product or service, and it increases the likelihood that they will return to your website.

Facebook has a Large Global Audience.

Worldwide, Facebook has more than 2 billion users, and 1,37 billion of these users visit the site every day. Compared to other social media platforms, people spend more time per session on the Facebook than on any other.

Potential customers are just around the corner on Facebook. It is an incredible opportunity for advertisers to meet a multitudinal and diverse audience, increasing the chance for businesses to find new markets.

Facebook Empowers You with Extensive Analytics.

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Using the various metrics available in Facebook Ad Manager, you can gauge the efficacy of your ads in real- time. These analytics are:

  • Clicks: The number of times your ad was clicked;
  • Reach: The number of people who saw your ad;
  • Impressions: The number of times your ad was seen;
  • Cost per Click (CPC): Depending on the number of clicks your ad is divided by the feedback your ad has got;
  • Click-through Rate (CTR): How many people saw the ad and how many people clicked; and
  • Engagement Metrics: Shows how many clicks your ad gets likes, reactions, and comments.

All of these metrics and more are useful in helping marketers evaluate what succeeds in their campaigns, what doesn’t. Furthermore they can assist in determining how their next approach can be modified moving forward.

More than You Think

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Facebook can enable you and it can be your gateway to reaching prospects you can potentially convert to customers  that can dramatically improve and expand your enterprise. All it requires from you is that you work as smart as the tool, that your advertising content be targeted and relevant and that your product, once purchased and used by your clients, has the level of integrity you are selling it for.

There are affordable SEO services for small business that can aid you in your digital marketing journey.

We at KAMG offer consultant SEO services and Search Engine Optimization services that will sharpen your marketing tools.

We have a Customer Rate Optimization (CRO) service that applies social proof and social marketing systems into your campaigns. We can help you get more than direct revenue – we can gain you repeat users by optimizing all of the digital tools you need.

We can upgrade your social media game and create the best research-based Facebook PPC content that will allow you to win the clicks, traffic, and conversions you need to grow your business.

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Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

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  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

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Types of Data Collected

Personal Data

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Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

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We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

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  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

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Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

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Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

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Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

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