“Must-Have” Marketing Tools That You Need

Kas Andz

November 10, 2021

Table of Contents

In this competitive digital-first world, businesses can no longer survive without marketing. Marketing tools are a must-have in growing your business. Marketing can be a little tedious but with the help of the right marketing tools, you can ensure that your business always gets leads and conversions.

The Nitty Gritty

Almost every business today is online, and the most successful and fast-growing ones employ marketing tools that help them reach the right people at the right time to effectively sell to them.

It is a stand-out or stand-down type of world out there and if you don’t have the right equipment, you will hardly ever be noticed in the market

There are thousands of tools available for you on the digital marketing inventory. The key is to pick which one(s) fit your kind of business and the objectives you wish to achieve.

Search Engine Optimisation Tools

Good SEO practices improves user experience and web site usability. People trust search engines and when your site sits at the top positions for the keywords they are searching, your site’s dependability increases. SEO is required for the social promotion of your web site and your business.

Google Search Console

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Google Search Console tools and reports help you quantify and assess your site’s search traffic and performance to fix issues, and ultimately, make your site shine in Google’s search results. It helps you to optimize your content with Search Analytics, allowing you to see which queries bring people to your website. It also analyses your site’s impressions, clicks, and position search.

It uses a URL inspection tool to help you understand how Google Search sees your pages. It delivers thorough crawl, index, and serving data about your pages, directly from the Google index.

SEMrush

SEMrush was recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It was also the best digital tool according to Interactive Marketing Awards 2019.

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SEMrush is an SEO tool that prepares your keyword research, tracks the keyword strategy used by your competition, and runs an SEO audit of your blog, looks for backlinking opportunities.

It lets you identify the keyword phrases that are likely to get you the most search traffic and helps you find out the different keyword variations that are related to a particular root word. This allows you to get a much better understanding of how people actually search online.

This tool allows you to have a look at how to avoid clashing with your competitors on search results, making you stand out more. Furthermore, it performs detailed SEO audits to helps you have a much-improved link building approach.

BuzzStream

BuzzStream gives you a set of tools to help with domain research, email marketing, and project

management. It’s a very all-in-one type of platform, and the sheer number of selections it offers can be a bit intimidating but useful.

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It helps you collate lists of results for the keywords you can investigate. Then it delivers data about each result, including overall rankings, related social media accounts, domain age and authority, and more.

BuzzStream allows you to study your competitors based on any keywords you are targeting. It collects important data about domain age and authority for specific websites. It lets you determine what your competitors’ rankings are in the Search Engine Results Pages (SERPs) and to locate the social media accounts for their sites. It can also get you to see what authors who write for competing websites are doing.

Email Marketing Tools

Email marketing is the use of email to promote your business. Email marketing tools automate your mailing system for it to improve the relationship your business has with your customers, and to keep them informed and updated on your brand. The best tools in this category are those that get your letters out of the “spam box” and brings your customers to purchase.

Constant Contact

With Constant Contact you can easily generate mobile-responsive emails that are modified for every device and trigger a sequence of emails based on client behaviour. It allows you to automatically resend

emails to those who do not open mails; and with the help of its powerful email list building tools, you can easily produce your email list by utilizing data from social media, your website, or other networks.

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Constant Contact is one of the more modern, mobile-efficient and effective email marketing tool.

Mailchimp

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One of the easiest email marketing platforms to use is Mailchimp. It lets you create branded emails that look professional, convincing and they do convert.

Mailchimp helps to create powerful emails that are intended to develop your enterprise. It has a very user-friendly email designer that lets you generate professional-looking emails within minutes. With the help of Mailchimp’s email automation, you can gain more output with less effort; and it has a mobile app that allows you to create and send emails from anywhere.

Pay Per Click Tools

PPC Protect

PPC Protect helps you get the most out of your PPC budget. It stops robots from clicking your ads and spending your precious PPC budget, by monitoring every click on your ads and blocking any suspected robot.

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With PPC Protect’s huge database of VPN, proxy and malicious IP addresses, you can push through your campaign confident that your budget won’t go to waste.

SpyFu

SpyFu is one of the strongest PPC tools on the market that empowers you to download your competitor’s most profitable search keywords.

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With SpyFu’s Adwords Keyword Grouping Tool, you will be able to determine which keyword groups are generating the best results for your competitors. This tool lets you view and download your competitor’s entire Google Ads history. With this detailed research, you will be able to identify bad keywords that didn’t work for them and avoid making the same mistake. SpyFu also has a PPC Ad Rank Tracker giving you information about your ad rank across important keyword groups.

Gear Up

One of the most important things to prepare before employing marketing tools for your business is your objectives and the integrity of your products. Once you realise the business you know you can develop good products for, know what it will do to help the specific people you want to reach, and know the path by which your marketing plan must pass, you are set and you can easily choose which marketing tools to use without confusion.

If you’re starting up with your digital marketing and are not sure where to start, there are affordable local SEO services that can help you through the digital tool jungle.

KAMG offers eCommerce marketing services for small businesses. The Kas Andz Marketing Group will do all the technical work for you and get your business selling.

We are an award-winning, full-scale marketing and automation growth agency custom-tailored to your businesses.

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Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: