Must-Have Marketing Tools

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In this competitive digital-first world, businesses can no longer survive without marketing. Marketing tools are a must-have in growing your business. Marketing can be a little tedious but with the help of the right marketing tools, you can ensure that your  business always gets leads and conversions.

The Nitty Gritty

Almost every business today is online and the most successful and fast-growing ones employ marketing tools that help them reach the right people at the right time to effectively sell to them.

It is a stand-out or stand-down type of world out there and if you don’t have the right equipment, you will hardly ever be noticed in the market

There are thousands of tools available for you on the digital marketing inventory. The key is to pick which one(s) fit your kind of business and the objectives you wish to achieve.

Search Engine Optimisation Tools

Good SEO practices improves user experience and web site usability. People trust search engines and when your site sits at the top positions for the keywords they are searching, your site’s dependability increases. SEO is required for the social promotion of your web site and your business.

Google Search Console.

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Google Search Console tools and reports help you quantify and assess your site’s search traffic and performance to fix issues, and  ultimately, make your site shine in Google’s search results. It helps you to optimize your content with Search Analytics,  allowing you to see which queries bring people to your website. It also analyses your site’s impressions, clicks, and position search.

It uses a URL inspection tool to help you understand how Google Search sees your pages. It delivers thorough crawl, index, and serving data about your pages, directly from the Google index.


SEMrush was recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It was also the best digital tool according to Interactive Marketing Awards 2019.

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SEMrush is an SEO tool that prepares your keyword research, tracks the keyword strategy used by your competition, and runs an SEO audit of your blog, looks for backlinking opportunities.

It lets you identify the keyword phrases that are likely to get you the most search traffic and helps you find out the different keyword variations that are related to a particular root word. This allows you to get a much better understanding of how people actually search online.

This tool allows you to have a look at how to avoid clashing with your competitors on search results, making you stand out more. Furthermore, it performs detailed SEO audits to helps you have a much improved link building approach.


BuzzStream gives you a set of tools to help with domain research, email marketing, and project

management. It’s a very all-in-one type of platform, and the sheer number of selections it offers can be  a bit intimidating but useful.

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It helps you collate lists of results for the keywords you can investigate. Then it delivers data about each result, including overall rankings, related social media accounts, domain age and authority, and more.

BuzzStream allows you to study your competitors based on any keywords you are targeting. It collects important data about domain age and authority for specific websites. It lets you determine what your competitors’ rankings are in the  Search Engine Results Pages (SERPs) and to locate the social media accounts for their sites. It can also get you to see what authors who write for competing websites are doing.

Email Marketing Tools

Email marketing is the use of email to promote your business. Email marketing tools automate your mailing system for it to improve the relationship your business has with your customers, and to keep them informed and updated on your brand. The best tools in this category are those that get your letters out of the “spam box” and brings your customers to purchase.

Constant Contact

With Constant Contact you can easily generate mobile-responsive emails that are modified for every device and trigger a sequence of emails based on client behaviour. It allows you to automatically resend

emails to those who do not open mails; and with the help of its powerful email list building tools, you can easily produce your email list by utilizing data from social media, your website, or other networks.


Constant Contact is one of the more modern, mobile-efficient and effective email marketing tool.


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One of the easiest email marketing platforms to use is Mailchimp. It lets you create branded emails that look professional, convincing and they do convert.

Mailchimp helps to create powerful emails that are intended to develop your enterprise. It has a very user-friendly email designer that lets you generate professional-looking emails within minutes. With the help of Mailchimp’s email automation, you can gain more output with less effort; and it has a mobile app that allows you to create and send emails from anywhere.

Pay Per Click Tools

PPC Protect

PPC Protect helps you get the most out of your PPC budget. It stops robots from clicking your ads and spending your precious PPC budget, by monitoring every click on your ads and blocking any suspected robot.

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With PPC Protect’s huge database of VPN, proxy and malicious IP addresses, you can push through your campaign confident that your budget won’t go to waste.


SpyFu is one of the strongest PPC tools on the market that empowers you to download your competitor’s most profitable search keywords.

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With SpyFu’s Adwords Keyword Grouping Tool, you will be able to determine which keyword groups are generating the best results for your competitors. This tool lets you view and download your competitor’s entire Google Ads history. With this detailed research, you will be able to identify bad keywords that didn’t work for them and avoid making the same mistake. SpyFu also has a PPC Ad Rank Tracker giving you information about your ad rank across important keyword groups.

Gear Up

One of the most important things to prepare before employing marketing tools for your business are your objectives and the integrity of your products. Once you realize the business you know you can develop good products for, know what it will do to help the specific people you want to reach, and know the path by which your marketing plan must pass, you are set and you can easily choose which marketing tools to use without confusion.

If you’re starting up with your digital marketing and are not sure where to start, there are affordable local SEO services that can help you through the digital tool jungle.

KAMG offers Pay Per Result SEO packages for small business and e-commerce email services. The Kas Andz Marketing Group will do all the technical work for you and get your business selling.

We are an award winning, full scale marketing and automation growth agency custom tailored to your businesses.


Charlie Stevens
Charlie Stevens
CEO, Bullion Box Subscriptions
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"We set goals that might seem out of sight, but Kas just wants to crush them."
CEO and Founder of Pulse Pixel
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"The workflow is perfect, couldn't have been better."
Roe Morris
Roe Morris
Co-Founder Brutal Buddha
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"They have taken a unique approach to our brand that didn't feel imitative."
Simon Matt
Simon Matt
CMO of Trackinsight
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"They are highly expert in their field, but I was most impressed by the service levels and responsiveness."
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