Email Marketing Hub

Whether you’re a beginner to email marketing or looking to upgrade your skills and run better campaigns, you’ll find everything you need in this knowledge hub.

Seo 600

Email Marketing Fundamentals

600 Email

What you'll learn

In this introductory section, you will learn the basics of email marketing including what it is, how it works, its benefits, and why it’s effective. We’ll also go over excellent practices like using customer avatars, funnels and more.

Email Automation & Delivering

Seo 600

What you'll learn

Learn the basics of email deliverability, reputation monitoring, send throttling and feedback loops. We also go over a list of eCommerce’s best email marketing software and automation and how to use them effectively.

Using Different Email Campaigns

Ecommerce Pr

What you'll learn

Learn about the different types of emails, what they are and when to use them. We go into detail about different types of email campaigns, why they are important and how you can leverage them for your eCommerce.

The Technical Work of Email Marketing

Facebook 600

What you'll learn

In this section, we dig deeper into the technicalities of email marketing campaigns. You’ll learn about email list building techniques, segmentation options, leveraging forms and surveys and more.

Email Copywriting Essentials

Ppc

What you'll learn

Here, you’ll learn how to write email copy and how each section should lead your reader to effectively progress through your sales funnel. We’ve also included templates that you can use for your own email campaigns.

Benchmarking Your Email Campaigns

600 Email

What you'll learn

In this last section of our email marketing hub, learn how to benchmark and why it is important. We will discuss the various Key Performance Indicators (KPIs) and how you can use them to make your email campaigns better.