Google Reviews | Do They Help SEO?


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Do Google Reviews Help SEO? How You Can Leverage Customer-Generated Content

20 Oct Google Reviews Do They Help SEO

Mostly everyone has seen or heard of Google and has read reviews for various entities, including movies, TV shows, books, recipes, places, restaurants, products, brands, and more.

Anything that has an identity and usability or utility will most probably have consumer or user reviews and ratings posted on Google. There are Google reviews for phones, apps, tools, eStores, service websites, and more.

Now, if you own a business, you have to know about this third-party evaluation and others because Google reviews can potentially make your brand stand out against the competition. When you get a ton of reviews, it is like an increase in publicity, and people see you more without ad costs – free advertising!

Google Review

What is a Google Review?

Google reviews are customer or user opinions or personal evaluatory statements about an entity or subject. So you evaluate something and write about it on Google.

Two Ways Google Displays Reviews

There are two ways by which Google displays reviews, and to understand both of them, you must know how a “snippet” works.

A snippet is one result in a set of search results.

It generally consists of a title, URL, and the description of a page. It features the main point of a more extended version and shows its origin.

  1. When Google displays a review as a Critic Review, it takes a snippet from a longer review article that an editor wrote, curated, or compiled for a publishing entity.
  1. On the other hand, for Review Snippets, Google takes a snippet of a review or rating from a website that features reviews. For this way of display, Google shows the average of combined rating scores from reviewers on the website.

These snippets appear in Google Search results. You can either find them under the search result or on the Google Knowledge Panels area.

Indeed, as a business owner, you should concern yourself with how these reviews make an impact on your reputation and position in rankings. They can impact how you fare against your competitors.

So do reviews matter in terms of SEO?

Yes. Google Reviews genuinely matter in terms of your eCommerce SEO efforts.

Remember that Google and other search engines do not only listen to you and index what you say about yourself and your products on your website. Google also listens to what customers and other audiences have to say about you.

Google reviews are one of the most excellent direct channels for your company’s customer feedback. These reviews are critical to your SEO strategy.

When you use Google reviews to gather customer-made content, you add leverage to your SEO and digital marketing efforts.

Here’s how Google Reviews boost your business’s reputation and brand.

  • When customers constantly provide relevant content about your business, they demonstrate that your website is active. These customer conversations effectively show that people are talking to you and about you.
  • These reviews naturally shape your brand’s primary SEO attributes by providing usage and confirmation of keywords, links, and titles. They essentially build links without requiring your effort.
  • Google reviews effectively provide content that improves your brand messaging through the use of words that the customers prefer to see.
  • The content also boosts your presence on social media. As customers use related hashtags, share, like, or comment, the content they provide points back to you, your brand and your website.
Newpaper Review

Leverage Google Reviews!

Hence, you have to take advantage of these reviews and consider the entire process as a vital part of your search engine optimization efforts.

Google reviews impact your brand in a way that they can bring additional traffic from search engines. The traffic, in turn, generates interest in your products and services, increasing sales and revenue as a result.

Responding to Reviews

One of the best ways that you can do to help continue the flow of reviews is to respond to feedback.

When you respond, your customers will feel valued and will come to love your brand more. Also, you make them feel relevant, prompting them to return the favour in terms of loyalty and conversions.

Other Ways to Leverage Reviews

You can also use reviews for your CRO.

Customers are your products’ end-users, and they are the ones who truly know the value of what you offer. So you can pick out the positive things of value that they say about your products, furnish them, and use them in your copy.

Also, it would be best if you displayed actual reviews on your product pages. Doing so helps people shopping in your eStore to automatically see how others value your products – they won’t have to go and search product x reviews just to see evidence of value.

Putting reviews on your pages also shows your confidence in your products’ reputation and quality.

So, you will need to track your reputation by finding reviews about your brand and products.

The good news is that there are excellent tools online that you can use to effectively study how your name fairs in the market.

7 Tools to Monitor Reviews and Reputation

  1. Google Alerts
  2. Bing
  3. Social Mention
  4. Reputology
  5. Birdeye
  6. ReviewPush
  7. SentiOne

A Common Problem

Now here’s something that most business owners like you often experience.

Sometimes you find that doing SEO and other hyper-technical work on your website takes a bit away from your passion for your product and how you are helping to fill gaps in your chosen niche community.

Other times, you could find yourself stretched thin and trying hard to juggle tasks like product development, operations, personnel management and development, quality assurance, and more. Then, digital marketing work comes knocking at your door and asks for a big chunk of your already depleted attention.

There are also instances when you are product-inclined rather than digital marketing-inclined, and you have to take a significant amount of time and effort to learn the ropes of digital marketing, SEO, CRO, and everything in between.

If any or all of those examples are your problem, don’t despair. You can always outsource.

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The best outsourcing you can get is a team of senior SEO and digital marketing professionals.

With KAMG, you will be backed up by a team of experts, with each member having a speciality that pinpoints detailed parts of the technical work needed to be done.

Leveraging Google Review for SEO Can be Easy

You can get the most benefits out of Google reviews if you have the proper personnel.

Invest in your reviews as they can almost effortlessly guarantee continuous leads, increased market authority, and, eventually, conversions and revenue that can take your business to the next level.


How do I maximise user reviews?

First, you should display user reviews for your products on the product pages of your eCommerce website.

Also, you should look for the best things of value that your customers say about your products and use the ideas for your promotional and advertorial copy.

Should I avoid bad reviews?

Bad reviews are generally bad for your business. One person who experiences something bad with your brand can tell at least thirteen people about the event – this can stop them from even considering you.

However, as normal as it is, you will have bad reviews.

The good thing about them is that their existence makes people know that your reviews are not too good to be true.

Also, you can use them to find out if you are doing something wrong. And you can use that information to improve your products and business in general.

How do I make sure that I have Google reviews?

The easiest way is to make sure that your business is properly tagged on Google Maps and that you have a page on your website that Google can crawl for your information.

And when you see your business profile on the right side of the search results page when you Google your business, supply any missing information. Also, click “own this business” and let Google help you through it.

Also, find a way to link with review websites.

The best way to link is getting marketing linking services from an agency like KAMG.

How do I get excellent reviews?

Getting excellent reviews on Google and other platforms is simple: make remarkable products and have good customer service.

No matter how good you market, if your products and services are lousy, you won’t have anyone say anything good about you.

Should I buy reviews?


People today are significantly discerning and Google is already smart enough to distinguish fake reviews from authentic ones.

Should I consider YouTube comments?


One of the best practices you can do to get more action for your business is to upload videos that show how to use your products and what are their other applications. These videos will show the value of your products.

For example, if you sell a food item, maybe post how-to-cook videos featuring your product.

By doing so, you will see comments from people who have tried your product or the recipe that you taught in the video. These comments are considered authentic user reviews that you can have many benefits from.

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at Flash Player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: