Optimizing Your Site

- How Blogging Improves Your SEO

For your website to have a competitive edge in search engine results pages (SERPs), you need regular, fresh content.

You cannot rely on your pages for this because you normally don’t change your products by the week. So for you to have more content to use for your search engine optimisation (SEO) efforts to rank, you can consider blogging.

Blogging enables you to have more opportunities to improve your brand’s performance on SERPs, as well as to naturally engage more users.

In this section of the KAMG SEO Content Hub, you’ll learn about how blogging can improve your business promotion SEO-wise and in other aspects. And we will provide you with tips you can use while blogging.

We will discuss:

  • What Blogging Is
  • The SEO Benefits of Blogs
  • Other Non-SEO Benefits of Blogs
  • Tips for Creating SEO-Friendly and Useful Blogs

Let’s dive in.

What is Blogging?

Blogging refers to producing media that’s self-published online. Blogs could be in writing, photography, or any other form.

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Blogging was traditionally used as an opportunity for internet users to write journal-style publishings. However it is now widely used by websites for companies, brands, and businesses for its apparent benefits.

Even we at KAMG publish blogs regularly.

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When you blog, you are helping your users learn more about the topics surrounding your business. At the same time, you are also letting your target market know that you are an expert in your field and worthy of their trust and time.

If you think of it from a customer service perspective, blogging is a serious responsibility because as a business, your top priority should be to help your customers’ lives become better by using your products, services, and expertise.

Furthermore, there are many business benefits to blogging which we will dive into next.

Why Blog?

Blogging can benefit your website both SEO-wise and conversion-wise. 

The SEO Benefits of Blogging 

Can blogging be effective for SEO? Yes.

However, having a blog is not a ranking factor in and of itself. Blogging is beneficial to SEO because it aids in several important ranking factors.

When you have a website that is regularly updated with high-quality blog posts on topics your audience is interested in, it can make a significant difference in how your overall website performs in search engines.

Blogs Keep Your Website Fresh and Updated.

The more frequently people use your website, the more likely Google and other search engines will assume that your content is reliable and helpful as a resource for related queries and searches.

If you look at an extreme situation where let’s say, your users have exhaustedly read all of the content on your website, there won’t be much left for them to do on your website. And it’s also a practical observation that people usually won’t eagerly trust doing business with a website that isn’t consistently updated.

So if you keep attracting users to your website because you regularly release new blogs, you will stabilize or even improve your traffic over time.

Additionally, when you blog, you are giving additional reasons for Google and other search engines to continue to index your website, keeping it on the radars of users more often.

Blogs Increase the Time Users Spend on Your Website.

When a user clicks on your link on a SERP and then doesn’t spend much time on the page that they landed on, Google will interpret that behavior as that the person didn’t find your page helpful. eCommerce business owners want users to stay on their pages and website for a reasonable duration which leads Google to believe that potential customers are getting the solutions that they need.

Blogs give your users more reasons to stick around on your website. If you link your blogs correctly and provide valuable, practical information, it can be simple for you to funnel your visitors down a rabbit hole of interesting knowledge – thus spending a lot of time on your website.

Blogs are an Opportunity to Optimise for Long Tail Keywords.

A long tail keyword is a phrase commonly composed of  3-5 words. These keywords are more specific than generic ones and thus allow you to target niche demographics.

Your long tail keywords are related to your seed keyword but are used by people looking for practical, specific information or solutions. 

For instance, if you are the owner of a pet store, your prospect could be someone with a cat who is looking to buy pet food online.

Your seed keyword may be buy petfood.

However, someone may be searching for a more long-tail keyword like Where can I buy gluten-free pet food nearby when they are ready to buy? 

Now the thing is that 70% all search queries are long-tail keywords, according to BrightEdge. These keywords are especially prevalent today because of voice search, allowing for a wider-spread use of natural language in searches.

When they search for the answer to that query, they may find what they want to learn and also discover that they need special cat food and vitamins that they can buy from a pet store.

That store could be your store if you blogged about something like Vitamins Your Cat Needs During Training

So if your keyword strategy isn’t targeting them, you’re potentially missing out on about more than half of your audience and potential conversions.

Blogs Increase Awareness and Visibility 

Blogging is one of those things that can, if done correctly, really give an individual or company more visibility than they’ve had before. 

Think about how many people search Google for blogs versus websites every day – compared to just a few years ago. 

A website is more static, blogs are updated frequently and SERPs are the results that come up for s search query.

More and more people are turning to blogs for information.

The best way of making sure your blog stays up-to-date with what people want is by having regular posts!

Other Non-SEO Benefits of Blogs

Blogs Increase Traffic

Driving more traffic to your site allows you to get people talking about you or your brand and spreading awareness. 

This could potentially generate new customers, as well! 

Blog posts can be evergreen and live on for years, whereas social media posts have a much shorter lifespan.

This makes it easy enough that even beginners should be able to get started with blogging today.

The power behind popular blogs means they are great sources of visitors from Google search results or other online sources such as Twitter, Instagram, or Facebook.

Blogs are Consumer-Centric 

Blogging for consumers has become the new way to interact with brands. 

Brands can now reach audiences directly through their favorite sources of information, which gives them access that was never before possible.

This is especially true if you’re looking at eCommerce sites where customers spend hours perusing products before making a purchase decision.

Here you can build a relationship with your prospects.

Blogs Increase Social Media 

Blogs are a great way to get your message across and connect with potential customers. 

They allow you an opportunity to continue the conversation and provide insights into what’s going on in people’s lives that can be invaluable when it comes time to make decisions about future products or services!

Engagement is key to building a solid customer relationship. 

Tips for Creating SEO-Friendly and Useful Blogs

Identifying Who Your Ideal Client Is

You can’t create content that will resonate (at least intentionally) with your prospects if you don’t know who they are.

The better you are at figuring out who they are, the better you will be at attracting them and, therefore, the higher your chances of converting them. 

If you don’t know who or what your ideal client is, your products or services probably don’t reflect that either. This ultimately eats at your sales. 

Think of it as a conversation between a reader and a writer. 

  • Who are they?
  • What questions are they looking to solve? 
  • How can you fill that gap?

Do Keyword Research

To identify what resonates with your readers, do some initial keyword research. 

Semrush is a tool that can help you identify relevant keywords and areas to focus on.

For example, we typed in “keyword research” to see how relevant it is as a search term.

It shows that there is a global volume of 46 thousand with 3.1 billion results! So there are A LOT of people searching that term, however, Semrush has scored it 100% keyword difficulty. 

Keyword difficulty helps you determine how difficult it will be to rank for a  specific keyword on Google. 

keywords overview

Another example we used was “email marketing for shopify”. This term is a bit more niche as opposed to mass-market email marketing. 

It still shows that there is a keyword difficulty of 76% so it would help to look at some other keyword variations. 


For example, the data provides some other keyword variations like “email marketing agencies for Shopify dropshipping”. 

This shows us at 27% that it’s the easiest keyword to rank for but it has a lower search volume. 

keyword variations

An easy way to identify relevant keywords is by opening up Excel and manually adding the data. 

manually adding

Length of The Blog

When you create a blog post, it’s important to consider writing one 1200 words minimum. 

The longer the post, the greater your chances of obtaining backlinks, and referral links to other external websites, thus keeping your readers’ attention longer and providing VALUE overall.

However, it’s also important to note to limit your word count to 2500 to avoid losing your readers to information overload. 


Creating graphics and illustrations allows your blog post to be seen by Google. 

Adding alt text, technical coding that is used to describe the images to Google, to all your images further enhances their chances of increasing in Google’s SERP and bringing inclusivity into your brand.

Link Building 

Link building is the main ranking factor in search engines like Google.

This is because they regard links as votes of confidence in a particular site.

Therefore the more quality backlinks you have, the more it signals to search engines that there is something of value here and that your content should rank higher. 

So when you link to additional resources, blogs, and thought leaders in your industry you give them votes of confidence. 

This is a great way to support other bloggers and their content and those you would like to be associated with.

Also by linking to relevant blogs that you have created, you create a link between different pieces of content in your blog for those wishing to explore a topic further and let Google know the connection. 

The Content Itself 

When you need to make your message compelling and relevant to the reader, consider using a tone that will hold their attention.

This means that you need to communicate why someone should care about what they’re reading and then keep them engaged with interesting information or thoughts on that subject matter.

When you browse the web, it feels like there are so many more words on each page than before. 

Skim reading is what we do when these walls of text become too much for us to handle. By creating short paragraphs that can easily be skimmed by the reader, you not only create a greater chance of keeping the reader’s attention till the end but also an increased chance at conversion.

If you want your website to rank higher in SERPs, you need regular, fresh, and optimized content. 

This is where blogging can come in; it can enable you to have more opportunities for high-quality content that will help improve your SEO efforts. 

Are you ready to start a blog and see the results for yourself?

Now that you know how blogging improves SEO, you can head over to the next section of the KAMG SEO Content Hub.

Need some help with blogging? Contact us today for a free consultation! 

Picture of Champ Biala

Champ Biala


CHAMP BIALA is the Head of Content for KAMG and a seasoned writer. Past experiences in education, video production and music allows him to create varied content for multiple business types. He provides content for firms across Asia, the US, the UK and Canada when he is not organising beach festivals in the Philippines.

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Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com