Quarantine’s Impact on Digital Marketing


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In 2020, quarantines and lockdowns kept everyone away from the supposed everyday work routine. So everyone got to spend more time at home – living, working, and of course, shopping.

We have seen the quick change from not-so-digital to fully digital services when quarantines locked us in our homes. And today, we are used to doing everything on the internet.

The impact of quarantines and lockdowns can be seen today as we continue to digitise everything we do.

In the aftermath of the Covid-19 pandemic, marketing and sales have become more digital than ever. It has fully become a norm to buy online.

There used to be many things that traditional business owners would neglect when it came to digital marketing. But because of quarantines, they had to find a way around things.

The Covid-19 pandemic has impacted businesses large and small all across the world.

Despite the numerous horrible events, there were some valuable lessons for everyone, especially business owners.

So what have we learned?

Your Business Needs To Go Online

Over the last decade, checking up on social media accounts has become part of people’s daily routine. And during the 2020 pandemic, it was one of the vital tools or means of communication for many people. 

The use of the internet and social media increased dramatically when things got shut down.

Because you couldn’t have much personal interaction during the pandemic, social media usage skyrocketed, especially when it came to discovering new businesses.

Friends, colleagues, associates, and partners could only keep in touch via social media or video chatting.

From looking up movies and series to watch online, do-it-yourself tutorials, music, information, education, religion, shopping, and more, we suddenly had to rely entirely on digital options. 

And today, we’re not moving back from digital.

People are on the internet more than ever. Everyone is transacting online – groceries, bills payment, and other things to buy.

So for any business, it is vital to have a social media presence, pandemic or no pandemic. And it would be best to have a website.

Why have a website?

First of all, with a website, your shoppers can simply buy there. They come to your website, look at your products, buy, and wait for delivery.

Also, when you have a website, you show consumers that you actually exist.

A website is like a physical store location, only online. People want to know where you are so that they know where to complain and get their money back.

Essential Businesses Are Essential

One of the things that happened in 2020 was the closing down of non-essential businesses.

So when worse comes to worst, it would be best to sell commodities that are typically necessary or of significant value. For example, while movie theatres closed, food delivery made a good rise.

It would be an excellent thing to choose a naturally resilient business like those in food, healthcare, commodities, or logistics.

You Need SEO.

People use search engines to look for products all the time. And if they are looking for a product you sell, they should find you in their search results.

You can significantly improve how much you appear in related search results by using SEO or search engine optimization.

By doing this, for example, you can ensure that people searching for “food delivery near me” on Google will see your restaurant in their search results. 

SEO is the process of improving your content so that Google and other search engines can choose to display it when someone makes a relevant query. The process involves optimizing how keywords are used in your website or online content.

With excellent SEO, when a potential client or customer searches for keywords associated with your industry, your website comes up on the first page of any search engine. 

You Need a Digital Marketing Team.

Pandemic or no pandemic, handling a business is a challenge.

If you are a business owner, you know that human resource management, operations, production, quality control, and others are already Herculean tasks. Still, you need to do marketing.

If you do not make an effort in marketing, you can drown in the competition. 

With millions of companies online and a number of brands that sell to similar consumers, your website can be lost on the internet.

And the problem is that you can already have too much to handle. Plus, digital marketing is not simple.

Digital marketing entails market research, using sophisticated tools for tracking, testing, and automation, content creation, targeting, running campaigns, and more.

And not every business owner is marketing-savvy. Most are more product-expert.

So the best thing that you can do is hand the work over to a focused team of digital marketers like KAMG.

Online is the Now and Tomorrow

Before the pandemic, working from home was unfamiliar territory for many companies.

When lockdowns happened, many business owners were compelled to stay at home due to the pandemic, but they were able to save money by temporarily closing their offices.

Skype, Discord, and Zoom have all become highly popular for conducting meetings, getting in touch with coworkers, and exchanging crucial information as if they were still in the office.

It would be best to incorporate more flexible work arrangements inside your company, whether you decide to go entirely remote or create a hybrid work environment.

You Need to be Adaptable

Some corporate strategies are pretty definite and resistant to fresh ideas, especially if they are succeeding. When a global disaster strikes, it can be challenging to adjust to a whole new way of life, particularly if cash flow is disrupted.

However, it is critical to avoid becoming stuck on a single course for an extended period of time.

Learning new facts about your industry could transform the course of your business simply by implementing a new approach to attract new customers or retain existing ones.

Your business will be perceived as more open-minded if you choose to adapt, which could lead to new clientele in the future.


Why should I do my business online?

You should make your business online because it is essentially excellent customer service.

Consumers want what they want as fast and as convenient as possible. So many today prefer shopping online because it is the path of least resistance.

If you are online, you can sell to these consumers by making it easy for them to shop for your products.

What are the different ways to undertake digital marketing?

Digital marketing strategies include SEO or search engine optimization, CRO or conversion rate optimization, email marketing, PPC, PR, and more.

You need to consider all of these things if you want to truly reach your audience and sell to them.

For example, you might have excellent SEO, bringing people from search to your website. But without CRO, your site won’t be good enough to convince and bring them to make a purchase.

Should I hire an agency or a freelancer to do my digital marketing?

When you hire an agency like KAMG, you have an entire team of senior digital marketing specialists working for you. But with a freelancer, you might have one person stretched among many clients.

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com