Different Types of SEO

- How to do Guest Posting

Guest blogging can be a great way to get your content in front of new readers, but it is hard to know where to start. 

You also don’t want to spend all your time writing guest posts that don’t align with what you are trying to promote. 

It’s hard enough finding time to write high-quality blog posts for your own site, let alone spending the time writing guest posts that may not result in any prospects.

Guest blogging doesn’t have to be complicated. It can be a great way to grow your audience if you do it correctly. 

You should start by targeting smaller sites before moving on to bigger ones as you build relationships with other authors.

Even small sites can grow into big ones over time with the right amount of effort from bloggers like yourself who are passionate about their craft.

According to a survey conducted by SemRush, 53% of specialists shared that guest posting is the most effective way to build a backlink profile.

Most people think that guest posting is only to build, but that’s not true. Guest posting can help you reach a new audience and build credibility. 

This article will show you what guest posting is and how it works.

What is Guest Posting?

Guest posts, also known as guest blogs, are a great way to get more exposure and targeted traffic for your website. 

Guest posting is when you create content for another website to post on their blog.   

By contributing content to other websites, you can tap into a new audience and attract prospects to your business

Additionally, guest posting is an excellent way to showcase your expertise and knowledge, helping you build credibility in your field.

Whether you want to contribute guest posts to someone else’s blog to build backlinks, form relationships with other authoritative sites, increase awareness for your brand or increase your email list signups and social media following, guest posting is an effective tool for achieving those goals.

Setting and Achieving Your Guest Blogging Goals

As with any strategy, the key to success with guest posts is to set your goals straight from the get-go.

Do some research on blogs that might fit well within those guidelines, and then decide which types of posts would best suit both your site’s goals AND theirs!

The ultimate goal of any project is to see positive results, if you know what those are, you are more likely to achieve them. 

Here are a few examples of guest blogging goals: 

  • Reach a new audience 
  • Showcase your expertise
  • Increase traffic
  • Build backlinks 
  • Generate leads 

Now that you know what your goals are, the next step is identifying the sites (within your industry) that will get you closer to reaching them!. 

How to Find Guest Posting Opportunities

There are many factors that you should consider when looking for blogs on which to guest post, but here we’ll explore some of the most important ones: 

  1. The blog should be related to your niche or industry

When looking at guest blogging opportunities, it’s important to make sure that the blog itself is related to your niche or industry so that it will align with your target audience. 

  1. The content should be related to your niche or industry

Now that you have found an ideal blog, you can determine if the content that they post and the topics are relevant to what you do (Do you have the expertise or authority to talk about this stuff?) 

  1. The blog should have an active audience

Finding a blog that has an engaged audience is much more likely to convert than one that doesn’t. You want to spend your time somewhere you know your efforts will have value. 

Now, let’s take a look at those opportunities!

Google Search 

This is the most straightforward strategy as you go to our trusty friend Google and type in your keyword and “search term.”

Here are a few samples:

  • Keyword “guest post”
  • Keyword “guest author”
  • Keyword “guest column
  • keyword “guest post by”
  • Keyword “write for us”
  • Keyword “submit post”
  • Keyword “submit guest post”
  • Keyword “submit blog post”
  • Keyword “contributing writer”

So, for example, when we searched for: email marketing “write for us”. 

Email marketing

This is what came up. 


One of the results, SendX, has a great opportunity to become a guest blogger. 

They give a brief introduction and immediately you can tell whether or not their audience is your ideal audience as they state that they have an active audience of email marketers and small businesses. 

They also offer guidelines so you know what to follow and whether or not you are the right fit.

They let you know what topics they are interested in.

And finally, they have a submission form and let you know that they will be in touch. 


Image Search

Have a favourite blogger or looking to find well-known bloggers within your niche? Here’s a way to find their guest posts using an image search.

We headed over to the Marketing Profs blog to find an example. Corina Leslie is the PR manager for ZeroBounce.  


They even have an “about the contributor” page.

Image Search

By right-clicking her image and clicking “copy image address,” you are able to go to Google images in the right-hand corner of your Google search page.

then click the camera icon and paste the image URL. 

copy image address
paste image address

This will then show you all the pages that match that image search and where they have guest posted.  


Social Search

Bloggers sometimes promote their guest blogging opportunities on social media sites like Twitter. 

So, for example, when we searched for: email marketing guest post, writers’ connection came up as an opportunity to write for their blog. 

Social Search

Competitor Backlinks

This is when you replicate the backlinks on a similar site to yours. 

Here you see which sites they are getting backlinks from and work to get the same ones.

Here is a step by step: 

  1. Find a site within your industry (competitors) that you aspire to 
  2. Copy and paste their URL into SemRush.
  3. Now you can see all the backlinks to their site and isolate the ones that came from guest posts. Now you can see which sites offer guest posting opportunities 

Guest Posting Websites

This list includes resources where you can find guest posting websites:

How To Pitch a Guest Blogging Post

One of the most important things to do when pitching a blog article or idea for another website is to do research. 

This is not only beneficial for yourself, as it is a criterion you can set to ensure you are working towards your goals, this is also beneficial for the websites that you pitch to because it makes it possible for you to identify their goals and what they are looking for.

Pitching it is a two-way street. Both sites need to benefit from the opportunity. By making sure that you can clearly articulate your value, you are more likely to be accepted as a guest poster. 


Now that you have found those opportunities, you can compile a list of the most relevant ones that work towards your goals and consolidate the data. 

By adding the name of the website to tools like Semrush and Ahrefs, you can determine their domain authority score, guidelines, as well as topics covered. 

Also when you are ready to pitch all the information is in one place. 


Source: Hubspot 


Now that you have your eye on some targeted guest pitching opportunities, it’s time to:

  • Get to know the content of the blog and its requirements (guidelines) 
  • Find a trending topic to write about
  • And get on their radar

A great way to start is to read over the blog and see what they write about, what they don’t and what’s missing that they and their audience could benefit from. 

Then you can head over to BuzzSumo or SemRush and use their topic research tool to find unique and trending topics. 

You can type in your topic and it will propagate relevant topics. 


Before you send out your pitch, one strategy to use is to prime them. This allows you to build a relationship with them so they are primed for your pitch. 

So here are a few ways you can do this:

  • You can comment on their blog posts
  • You can comment on their social media posts
  • You can link to their blog posts
  • You can email them letting them know how much you like their content
Hi [Name]!
Your latest blog [HEADLINE] helped me change the way I do [TOPIC].
Since I read it I have been using it to [ACTION] and it has [RESULTS].
Thanks for the content! I really appreciate it. You’re doing a great job and keep up the good work 🙂


Now that you’re ready to send out the perfect outreach email, it’s time to craft the perfect email. 

It’s important to set the stage by letting them know who you are, why they should care and how you can help them. 

Check out this template!

Hi [NAME]!
I am so excited to be writing to you today! 
I’ve been following [THEIR BLOG] for some time now. The [BLOG TITLE] is what got me hooked on your content. After reading it, my perspective about [TOPIC] completely shifted. 
I’m reaching out because I would love to guest post on your blog!
I see that you have been posting a lot of email marketing content as of late and I thought a guest post about [TOPIC] would be a great addition to it. 
Here are some samples from recent posts that really popped off the page for me:
[URL 1][URL 2][URL 3][URL 4]
We think you might be interested!
Let us know what you think.
If you’re interested, I can create the post by the end of the month. 



Now it’s time for the actual writing of the guest post.

You’ve done all the hard work, and now you get a chance to make something great by sharing with others what they want and need.

Here are some key tips:

  1. Write to their audience
  2. Follow their guidelines (word count, blog format)
  3. Paragraphs should be broken down, so they are skimmable and digestible 
  4. Link to their resources
  5. Link to your resources
  6. Link to other relevant resources 
  7. Use visual imagery
  8. Optimise for SEO
  9. Add a call to action


The next step is sending it their way and making any adjustments if needed. 


Once the post is live it’s time to promote your guest post on social media. 


And finally, the last step is to track your results on tools like SemRush. This will allow you to see how well that guest post is doing.

You can see how well you are ranking, how many backlinks you are receiving, how much engagement it is getting and how close you are to achieving your goals. 

So how do you determine whether guest blogging is right for your business? 

By asking yourself a few questions.  

  • Do you have something valuable to share with the audience of another site? 
  • Is your target audience different from your current audience? 
  • Is the blog post topic relevant to your niche or industry?

If you answered yes to all three, then guest blogging could be a great way to reach new prospects and grow your business. 

Just make sure that you’re selective about the sites you partner with, and always write quality content that will interest your target audience. 

How has guest blogging worked for you in terms of reaching new prospects?

Now that you know how to guest post like a pro, head over to the next section of the KAMG SEO Content Hub to begin to learn how to use social media and influencer marketing for SEO. 
Need some help with link building? Contact us today for a free consultation!

Picture of Amy Rendel

Amy Rendel


AMY RENDEL is a marketing consultant from South Africa currently residing in Israel. She has a B.Com in marketing and has worked with companies in South Africa, Israel, the UK, and the US. She spends her days writing blogs, website content and social media posts.

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Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com