How to Take Advantage of TikTok for Your Local Business


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In 2020, a pandemic locked us up in our homes, and most of us found TikTok – a once unknown, not-so-classy looking, karaoke app.

Now, thanks to pop-culture juicy memey content, it has become a highly populated digital haven perfect for promoting products.

You can sponsor popular users for product placement, run ads or manage your own account to reach potential customers for your business. 

Tiktok Featured

The Nitty Gritty 

Nitty Gritty

From Nothing to Everything 

TikTok is a Chinese video-sharing social networking service that started in 2012. 

DUring its initial start-up phase it was more like a virtual karaoke app (it was kind of like Dubsmash).

The developers were running ad campaigns on YouTube, Facebook, and others, slowly but surely getting attention while picking up scraps from a similar (close enough) short-format platform – Vine

As it went, TikTok never gave up, continued to improve its user experience, and gained some traction over the years. Although Vine had a good run it died in 2016 and users were left to find the next trendy alternative.

On its own, TikTok’s positive overall user feedback was to give it an inevitable organic rise. Still, of course, Vine users started finding TikTok as a suitable replacement (although some creators also transitioned to YouTube then, ultimately  shifted to TikTok too during the pandemic). 

The app has worked itself up to a peak in 2018, and it has never rolled downhill since.

Content creators who fuel TikTok with their homemade videos, trending sounds, and hashtag challenges had, more so, given their crescendo a boost. 

TikTok went from a weird Chinese-developed app to one of the world’s most popular social media platforms. 

Digital Gold Mine 

In 2020, more than ever, because we had #lit and #woke social beings locked at home indefinitely, and the world’s digital community became the only compensation, the internet spoke, and 2020 became the year of TikTok and its quarantine challenges.

And today, the app is a staple.

TikTok videos get reposted everywhere: Facebookers, including its Boomer users, partake of it, Millennials put their family group TikToks on Instagram, and Xennials make memes and slap it on Reddit.

It is not a surprise because the platform has been developed in the right way.

It is trendy, swims in meme culture and allows for creators of different art forms – dance, music, singing, comedy sketches & skits, weird talents, fashion & make-up, and anything SFW you can think of that can be recorded in short and vertical TikTok format. 

Wherever TikTok is, there are a hefty amount of people watching, trying hard and failing, getting famous, advertising, earning and selling. 

To date, the Top 5 Most followed TikTok accounts are: 

  1. @charlidamelio – 125.6 Million Followers
  2. @khaby.lame – 115 Million Followers
  3. @addisonre – 84.8 Million Followers
  4. @bellapoarch – 83.4 Million Followers
  5. @zachking – 65.5 Million Followers

Any eCommerce marketing expert cannot deny the already-being-exploited potential of these numbers – simply imagine the reach.

The scroll rates, the user hours spent, and just the population itself tell the tale of this digital gold.

Tottok Ads

Advertising on TikTok

Even for any other platform: Facebook, Instagram, YouTube, Snapchat, etc., monetization and product promotion are available.

Where people are digitally represented and active, there are ways to be seen. 

Three Ways You Can Promote Products on TikTok

The gold rush is still on, and you should get on it – no brainer. Here are a few simple ways to put TikTok to your business’ good use. 

1. Collaborate with, sponsor, or grow a local TikToker. 

This is one of the more obvious, practical and true-to-the creative soul of TikTok ways to advertise on the platform. Simply pay someone TikTok-popular in your area to promote your brand through product placement. 

Even go as far as to make a brand ambassador out of that local talent. You can also nurture someone over time to be a TikToker (this is a slower process but the potential value is greater).

They will be glad to earn, and you will be delighted to be digitally boosted. 

However, a more specific way is for you to boost your product placement from a TikToker by gaining  a “good review and recommendation” from them. This will make your product more personable and feel more approachable.

But unlike ads that properly target large portions of a certain demographic, the disadvantage is that you only reach as far as your ambassador’s audience. Hence it helps if your TikToker is very popular. Choose wisely!

2. Of course, run ads on TikTok. 

TikTok advertising costs begin at $0.50 per mile or 1000 views and $0.02 per click. And there is a required minimum ad spend of $500 for a TikTok Pay-Per-Click (PPC) campaign.

Marketing experts who have utilized native TikTok ads advise that you should fund at least $1,000 for even a simple ad.

Some even say that you should be ready to pay $50,000 to $100,000 to run ads on TikTok.

This is pricey, but for a platform as popular as this, it would be best for you not to shy away from it if your product has potential. 

Of their ad campaign options; in-feed native ads, brand takeover ads, and hashtag challenges, hashtag challenges is the closest to the essence of TikTok – when it becomes a fad or trend and catches on, it can spread like wildfire.

The key is proper targeting, having a really good product, and picking the best ad campaign option while making sure its campaign is as trendy as its  target market.

3. Make your own TikTok channel.

If you have a good social media marketing machine, and your brand fits right with the demographics for TikTok, set up an account for your business.

Just make sure you make your content interesting and your product placement not overbearing.

Don’t forget that people open TikTok not to shop – they TikTok for fun and fad above all else.

The ingredients to success here are creativity, the ability to catch on with trends, intelligently edited videos,  and timeliness and virality of content – be a good TikToker and apply some video search engine optimization.


Social media is where everyone is now, and it is an opportunity for you to establish your businesses on any social media platform, like TikTok.

And you can start with ads.

KAMG is a PPC marketing company that specializes in all platforms. We make sure that your ads base on proper market research, hit suitable targets, and get you the customers you want.


What businesses are good to advertise on TikTok?

Any kind of business can advertise on TikTok. Whether you are in retail, merchandising, food, education, lifestyle, and others, you can leverage TikTok ads.

Many demographics use the platform, and you can reach them with the correct targeting.

How does PPC work?

Pay-per-click ads work by displaying your advertisement on targeted spaces on a platform. You don’t pay for anything unless a consumer clicks on your ad.

When the consumer clicks on your ad, they can be redirected to a shopping page where they can buy your product.

Why hire a PPC marketing team?

Handling the operations, human resources, production, and other aspects of a business will already take plenty of time and effort.

If you add to your list all the technical work of PPC and other digital marketing needs, you might stretch yourself too thin and lose quality on everything you do.

You are better off working with a team like KAMG.

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

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  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

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Types of Data Collected

Personal Data

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Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

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We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

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We may share Your personal information in the following situations:

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Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

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Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

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If you have any questions about this Privacy Policy, You can contact us:

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