YouTube Channels for Kids

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YouTube channels for kids have exploded in recent years. Indeed YouTube as a whole has the most interactions in terms of views worldwide and in fact, the influencer phenomenon started mostly on YouTube. It is a staple for content creators who can effectively market products to their subscribers. YouTube influencer success is fueled by consistency […]

Targeting the Digital Population

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Do not get intimidated by the vastness of the digital world. When you know what kind of people would  really buy your product and where they are in the digital world (what social media and search engines  they use), their online activity and behaviour, purchasing power and habit, you have a target. When you  have […]

Competitive Digital Marketing

Choice Vending Machine

It’s a competitive world out there. The digital landscape has made business fast requiring marketers to be even faster. Fortunately, you can equip yourself with digital marketing tools that will make your business stand out. To succeed, you need to have an optimized website with a good design, a social media marketing scheme that fits […]

People Will Skip Your Ads If You Don’t Read This.


When your ad keeps on getting deliberately skipped, you are most probably targeting the wrong audience and providing content that they do not appreciate. Ads that don’t get skipped are those that are made with content that stirs the emotions of a targeted market. When you display your ads on the right platform,  one where […]

Social Proof: How and Why it Works

Social Proof

Social proof is one of the most effective principles for marketing. Reviews, testimonials, likes and recommendations show people how good products are to other people. When reliable people become social proof for your brand, their endorsement empowers everyone who identifies with them to trust your products. When your posts have many likes or good comments, […]

Social Marketing 101

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Social marketing is the combination of the marketing processes of commerce and the sciences that study society. It is a powerful tool of influence that changes market behaviour sustainably and inexpensively.  It is an approach aimed at changing and maintaining people’s behaviour, may it be for the benefit of an individual or society as a […]

How to Take Advantage of TikTok for Your Local Business

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In 2020, a pandemic locked us up in our homes, and most of us found TikTok – a once unknown, not-so-classy looking, karaoke app. Now, thanks to pop-culture juicy memey content, it has become a highly populated digital haven perfect for promoting products. You can sponsor popular users for product placement, run ads or manage […]

9 Steps to Starting an Online Business

Sharing Online Business

Do You Want To Get A New Business Going But Not Sure Where To Start? It all starts with an idea, a niche, a product, or a service!  Not so long ago, all businesses needed physical locations whether it was a storefront or your parent’s basement, but as online shopping continues to rise, more and […]