The Ultimate Guide to Abandoned Cart Recovery

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This is the ultimate guide to abandoned cart recovery. Shopping cart abandonment is a major problem for online stores.  In fact, it’s estimated that almost 70% of all shopping carts are abandoned. That’s a lot of lost sales! Cart abandonment emails offer a great way to recover lost sales. They’re effective at getting customers who […]

The Ultimate Guide to Email Marketing Tactics

The Ultimate Guide To Email Marketing Tactics

Email marketing can be a great way to keep in touch with your customers, promote new products, and increase sales, but it can also be challenging to know where to start when it comes to your Shopify store.  Without the right tools and knowledge, email marketing for any eCommerce store can seem daunting.  It’s hard […]

69 FACTS on Using YouTube for eCommerce

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Your ULTIMATE YouTube Marketing Guide: From Leads to Conversion  Really? Can YouTube be used for my business? Absolutely! In this article, you will:  Learn about 6 broad categories on how to use YouTube for eCommerce Explore 69 specific tips from each category Discover what strategy will work best for you and your business Ready? Let’s […]

YouTube Channels for Kids

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YouTube channels for kids have exploded in recent years. Indeed YouTube as a whole has the most interactions in terms of views worldwide and in fact, the influencer phenomenon started mostly on YouTube. It is a staple for content creators who can effectively market products to their subscribers. YouTube influencer success is fueled by consistency […]

Targeting the Digital Population

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The digital population is growing. When you know what kind of people would really buy your product and where they are in the digital world (what social media and search engines they use), their online activity and behaviour, purchasing power and habit, you have a target. When you have a target, use the right search […]

Competitive Digital Marketing

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It’s a competitive world out there. The digital landscape has made business fast requiring marketers to be even faster. Fortunately, you can equip yourself with digital marketing tools that will make your business stand out. To succeed, you need to have an optimized website with a good design, a social media marketing scheme that fits […]

People Will Skip Your Ads If You Don’t Read This.


When your ad keeps on getting deliberately skipped, you are most probably targeting the wrong audience and providing content that they do not appreciate. Ads that don’t get skipped are those that are made with content that stirs the emotions of a targeted market. When you display your ads on the right platform,  one where […]

Social Proof: How and Why it Works

Social Proof

Social proof is one of the most effective principles for marketing. Reviews, testimonials, likes and recommendations show people how good products are to other people. When reliable people become social proof for your brand, their endorsement empowers everyone who identifies with them to trust your products. When your posts have many likes or good comments, […]

Social Marketing 101

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Social marketing is the combination of the marketing processes of commerce and the sciences that study society. It is a powerful tool of influence that changes market behaviour sustainably and inexpensively.  It is an approach aimed at changing and maintaining people’s behaviour, may it be for the benefit of an individual or society as a […]

How to Take Advantage of TikTok for Your Local Business

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In 2020, a pandemic locked us up in our homes, and most of us found TikTok – a once unknown, not-so-classy looking, karaoke app. Now, thanks to pop-culture juicy memey content, it has become a highly populated digital haven perfect for promoting products. You can sponsor popular users for product placement, run ads or manage […]