The addition of podcasts to your daily routine is a great way to broaden your scope of knowledge and increase your awareness of things that you’re passionate about.
According to Statista, 62% of people in the United States listen to audio podcasts, and this has gone up from 57% last year. For business owners, podcasts can be an excellent way to develop and gain more knowledge.
There are different kinds of podcasts out there you can listen to and this is why we’ve curated this list of the best marketing podcasts you can listen to this year.
Why You Should Listen to Marketing Podcasts
There are different reasons why you should start listening to marketing podcasts and even podcasts generally. Here are a few reasons:
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- You can multitask while listening. Unlike other kinds of media, you can listen on the go and do other things while getting value and enjoying the discussions.
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- It can help you cut down on screen time. An average person spends about 5 to 6 hours on their phones daily, and it’s dangerous to general health if screen time is too great. Listening to a podcast can help reduce screen time and help such people to listen more.
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- You can learn from the perspective of other people. Listening to a wide range of podcasts on different topics can improve your knowledge and help you see things from the lens of other people as well.
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- If you’re a newbie in the marketing space your best option is to learn from the mistakes of experts in the field and ride on their knowledge to grow.
7 Best Marketing Podcasts You Should Listen To
If you want to improve your marketing game and gain more business traction, you’ll need to do all you can to understand trending strategies and apply them, listening to marketing podcasts can help you do that.
Here are the 7 podcasts that made it to our list:
This podcast is hosted by Gary Vaynerchuk, he’s a serial entrepreneur and owner of a media and communications company.
The episodes are keynote speeches about business and marketing, interviews with thought leaders, and chats.
His podcast ranks among the top podcasts globally and it’s a mix of marketing and a general question segment called #AskGaryVee. According to Gary you should listen to “The Airplane Project” first before any others.
If you’re a lover of all things marketing and more you should catch this podcast, it’s available on every podcast listening platform.
This is hosted by Neil Patel, a New York Times Bestselling author and founder of NP digital. It is aimed at bridging the gap in marketing knowledge.
It’s co-hosted by Eric Siu, founder of Single Grain, a company that has worked with companies like Amazon to acquire more customers.
Marketing School is a daily 10-minute podcast filled with digital marketing advice and different tips on how to keep your business on the right path.
If you want to learn everything about digital marketing ranking from SEO, Google Ads, marketing tools, social media ads, and so on. This should be your go-to podcast for all the questions you may have.
You can also suggest a topic for the team to discuss on their page. There is an episode on marketing trends, you can check that out.
This is hosted by Seth Godin, the author of “This is Marketing” and other books. He is a speaker, teacher, and entrepreneur with valuable marketing knowledge and skills.
According to Seth, Akimbo is a podcast about culture and how we can change and influence it. The episodes are short and mostly not longer than 30 minutes in length.
If you’re looking to gain knowledge and tips, then you should listen to this podcast. You can try one of the all-time favourites called “Big games”.
This is hosted by Michael Stelzner and it’s a podcast powered by Social Media Examiner, it’s released once a week and it’s full of interviews with marketing personalities giving insights, information and sharing experience concerning all that has to do with marketing.
This podcast has been existing for 10 years and it’s majorly discussions between persons.
One of the episodes you can start with is “TikTok strategy”, which talks about growing your TikTok account.
This podcast is hosted by Amy Porterfield, she’s an entrepreneur specialised in helping businesses grow online by building mailing lists.
The podcast talks about digital marketing, the aim of the podcast is to help businesses turn great ideas into actionable steps and get results.
Some of the topics also discussed in the podcast include list building, webinars, social media content and so on. There are insights from marketing experts and marketing tips in each episode to help grow your business.
If you’re struggling with engaging your email list, you should listen to one of the episodes titled “How to re-engage your email list”
This podcast is hosted by John Wall and Christopher Penn, it’s a weekly marketing podcast that shares both new and old marketing information. Another exciting thing about listening to this podcast is that it’s actually being recorded in a local coffee shop
The duration is mostly between 30-45 minutes and it contains actionable takeaways that can be practically applied to daily living. You should listen to this podcast for premium information about marketing generally.
Here’s our suggestion on an episode you can try listening to “The future of influencer marketing”
The Social Pros Podcast is hosted by Jay Baer and Adam Brown, it was named the best podcast at Content Marketing Awards. In each episode, there are inside stories and secrets about how different companies operate and measure their social media growth. The podcast aims to help individuals get better at using social media.
As the name implies it’s a social media marketing podcast and it’s usually between 40-50 minutes long.
There’s an episode targeted at why you should constantly revisit your social media strategy, you should listen to that if you’re struggling with a working social media strategy.
Conclusion
The major reason you’re advised to listen to marketing podcasts is to learn. You can apply lessons from other people’s experiences, their perspectives and learn valuable information about the topics of discussion.
Even though there are other marketing podcasts, you can start by listening to this suggestion and then explore other options.
The best thing is that the podcasts are free and you have access to them whenever you want to. If you truly listen to and apply what you learn from these marketing podcasts, you can be sure there will be improvements in your marketing strategies.
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