Digital Marketing for Beginners


Share this article

Digital marketing has become essential to every business’s growth strategy in today’s digital age. It offers tremendous opportunities to reach and engage with a broader audience, increase brand awareness, and drive conversions

In a recent report, the global digital advertising and marketing market is projected to reach $786.2 billion by 2026 after crossing the $350 billion mark in 2020. 

However, for beginners, the world of digital marketing can seem overwhelming and saturated. We’ve created this guide to help you start your digital marketing journey. 

In this blog post, here’s what you’ll learn 

  • Basics of digital marketing 
  • What you need to do to create a strategy 
  • Myths and solutions to digital marketing challenges 
  • The role of outsourcing in digital marketing

Let’s start from the basics. 

What Are The Basics In Digital Marketing?

Understanding the fundamentals of digital marketing is crucial for beginners to navigate the digital landscape effectively.

Digital marketing encompasses various strategies and techniques to promote products or services through digital channels. It includes activities such as:

Search Engine Optimisation (SEO)

SEO involves organically optimising a website to rank higher in search engine results pages. It includes strategies such as keyword research, on-page optimisation, link building, page loading speed and technical website improvements. SEO helps increase website visibility, drive organic traffic, and improve online credibility.

Pay-Per-Click (PPC) Advertising

PPC advertising involves placing targeted ads on search engines or other websites; you pay only when users click on them. It is an effective way to drive immediate traffic and generate leads. Platforms like Google Ads and social media advertising networks provide robust PPC advertising options.

Social Media Marketing

Social media marketing involves leveraging social media platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with the target audience, build brand awareness, and drive website traffic. It includes creating compelling content, running paid social media campaigns, and analysing audience insights.

Email Marketing

Email marketing involves sending targeted messages to a subscriber list to nurture leads, promote products or services, and build customer relationships. Effective email marketing campaigns focus on delivering relevant content, personalisation, and optimising email deliverability.

Content Marketing

Content marketing involves creating and distributing valuable, relevant, consistent content to attract and engage a clearly defined target audience. It includes blog posts, articles, videos, infographics, and other formats. Content marketing helps establish brand authority, drive organic traffic, and foster customer loyalty.

Influencer Marketing

Influencer marketing involves collaborating with influential individuals in a specific niche to promote products or services to their engaged audience. It helps build brand credibility, reach new audiences, and generate conversions. Selecting influencers and establishing authentic partnerships are crucial for successful influencer marketing campaigns.

Critical Components of a Digital Marketing Strategy 

Digital marketing is very similar to traditional marketing. Both must develop an effective, focused strategy by identifying target audiences, setting clear goals, conducting market research, selecting appropriate channels, creating compelling content, and analysing results. 

Each component plays a vital role in achieving marketing objectives and maximising ROI. 

Let’s dive into each one of these components and how beginners can use them as tips to get started as a digital marketer

  • Define your goals and target audience

Before diving into digital marketing, beginners should clearly define their goals and identify their target audience. Understanding the target audience’s demographics, interests, and pain points helps tailor marketing strategies effectively and achieve desired outcomes.

  • Start small and focus on a few channels initially

 Digital marketing offers numerous channels and strategies, but beginners should initially start small and focus on a few platforms. By concentrating efforts on a select few channels, beginners can better understand the nuances of each platform and allocate resources more effectively.

  • Research and analyse your competitors

Analysing competitors’ digital marketing strategies provides valuable insights and helps identify opportunities. By understanding what works well for competitors and where they fall short, beginners can refine their strategy and differentiate themselves in the market.

  • Create valuable and engaging content

Content is at the core of digital marketing. Beginners should prioritise creating high-quality, valuable, engaging content that resonates with their target audience. Compelling content attracts and retains audiences, establishes brand authority, and drives conversions.

  • Monitor and measure your digital marketing efforts

Monitoring and measuring digital marketing efforts is vital for optimising campaigns and achieving better results. Beginners should track key performance indicators (KPIs), such as website traffic, conversion rates, engagement metrics, and ROI, to assess the effectiveness of their strategies and make data-driven decisions.

There are a lot of things to be conscious of with digital marketing. Check out this blog post about mistakes you might make as a first-time business owner

Understanding the Digital Marketing Landscape

Digital marketing is a vast and ever-evolving field. Beginners should familiarise themselves with various digital marketing channels, tools, and platforms available. 

This includes search engines, social media platforms, email service providers, analytics tools, and content management systems. 

Understanding the digital marketing landscape will help beginners make informed decisions and stay up-to-date with the latest trends and best practices.

Is Digital Marketing Easy?: Debunking the Myth of Easy Digital Marketing

While digital marketing offers numerous opportunities, it has its challenges. Many beginners mistakenly assume digital marketing is easy and quick to yield results. In reality, it requires consistent effort, continuous learning, and adaptability. 

Digital marketing success relies on understanding target audiences, implementing effective strategies, and monitoring and adjusting campaigns based on data insights.

Challenges and Complexities in Digital Marketing

Digital marketing presents several challenges that beginners must be aware of. These challenges include:

  • Increasing competition
  • Algorithm changes by search engines and social media platforms
  • Managing budgets effectively
  • Staying updated with industry trends
  • Creating mobile-friendly websites 
  • Maintaining consistent brand messaging across multiple channels. 

Overcoming these complexities requires dedication, perseverance, and a strategic approach.

Solutions to Digital Marketing Challenges

How do you solve these challenges and get results with your digital marketing strategy? 

Depending on which of your marketing strategy processes needs to catch up, there are different approaches to the solution. Ensure you get it right with your target audience; that is the building block of every marketing. 

This will, in turn, inform your other processes like: 

  • Having a great content marketing plan
  • Creating evergreen audience-focused content that won’t be affected by algorithm changes
  • Constantly reading about the industry
  • Ensuring the website is well-secured and friendly for mobile

In every digital marketing challenge, there is a solution; all marketers have to do is find it. 

Skills and knowledge required for Digital Marketing Success

To excel in digital marketing, beginners must acquire a diverse skill set. These skills include understanding data analysis, content creation and copywriting proficiency, and search engine optimisation (SEO) techniques. 

Familiarity with social media management and understanding of advertising principles will also aid the continuous learning and application of industry developments in digital marketing strategies.

Digital Marketing and Outsourcing

It is common for most digital companies and brands to outsource their marketing operations and strategies to verified agencies with proven track records to scale their business

What do these companies stand to gain? 

Benefits of Outsourcing in Digital Marketing

Outsourcing certain aspects of digital marketing can provide several advantages. 

  • It allows businesses to leverage specialised expertise, access the latest tools and technologies
  • It saves time and resources, which enables them to focus on other parts of the business 
  • Share in the knowledge and fresh perspectives of marketing experts 

Businesses can consider outsourcing various aspects of digital marketing, such as 

  • Website design and development
  • Content creation and marketing 
  • Social media management
  • Email marketing 
  • SEO
  • PPC (Advertising) 
  • Analytics. 

Assessing internal capabilities and identifying areas where external expertise can add value is crucial in determining which tasks to outsource.

Tips for Finding and Managing Digital Marketing Outsourcing Partners

When outsourcing digital marketing tasks, beginners should carefully select outsourcing partners. They should evaluate the partner’s expertise, experience, portfolio, and reputation. 

Establishing clear communication channels, setting expectations, and regularly monitoring progress and results are essential for successful outsourcing relationships.

See Case Study

At KAMG, we were able to help Mediworld, a leading UK medical store, increase its revenue by over 400%

Incorporating digital marketing strategies like email marketing, Search Engine Optimization (SEO), and Google Ads campaigns was able to help achieve these results. 

Our partnership with Mediworld remains solid and productive, as we constantly provide solutions and resources to help improve their market presence and reach a more targeted audience. 

This shows how digital marketing can bring in more revenue, project your brand to the right audience and help you ace email marketing. 

If you want digital marketing done right, let’s get started.


Digital marketing is a powerful tool that, when used effectively, can help businesses reach their goals and thrive in their industry. 

Whether you’re just starting or looking to enhance your current efforts, we hope this guide provides you with the knowledge and insights you need to succeed.
If you learnt something from this blog post and want more insight into marketing. Check out our blog for more detailed articles and advice to navigate your marketing journey.

Picture of Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at Flash Player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: