In business today, you cannot leave out digital marketing options. And if you’re going to sell well, you need to promote your business through digital marketing channels.
One of the most impactful channels that you can use is email.
Everyone uses email. And consumers check their inboxes every day.
So if you want to take advantage of the widespread use of this channel of communication, you need an active focus on email marketing.
Email marketing provides a consistent way for you to engage your prospects and customers. And if you engage them effectively, you can funnel them towards conversion.
In fact, if you don’t actively pursue email marketing, you can quickly lose potential customers to the competition.
Almost every business today is engaging customers via email in one form or another and you’ll miss out if you don’t make an effort to design effective email marketing campaigns.
In this article, we will discuss email marketing as a marketing technique and how it can benefit your business.
Before we continue, here’s our content hub about Email Marketing.
This knowledge hub contains everything you need to know to become excellent at email marketing, covering the basics, technicals and latest best practices – everything you need to know so you can benefit more from email marketing.
Now, let’s dive in.
What is Email Marketing?
To put it simply, email marketing is using emails to communicate with your prospects and customers in a way that you can convince them to buy from you.
You could do that with one email or a set of emails, which is the most practical and effective way.
Of course, you will need to send the right message to the correct person. So you will need to categorise your email recipients.
And you can expect to have to send hundreds, if not thousands, of emails at a time.
Looking closer, you’ll quickly understand how it can be too much work. But, luckily, there are tools to make the job easier in the form of email marketing platforms.
Most business owners and marketers implement email marketing with an email marketing platform.
What are email marketing platforms and how can they help you?
Platforms like MailChimp, SendInBlue and Moosend enable marketers to automate everything needed to efficiently campaign through emails.
They allow you to:
- Automatically send emails triggered by consumer actions online.
For example, if your online store visitor selects items to purchase but then leaves the site without checking out, an email marketing platform can send that person an automated reminder email to them to finish their purchase.
Gather, store and analyse email marketing data efficiently.
So when you are looking to qualify your email marketing campaign, you can simply check the analytics provided by your email marketing platform.
For example, your email marketing platform can automatically give you a list of email recipients who are most likely to make a purchase soon. And you can send them an appropriate email that encourages them to do so.
- Personalise your marketing emails.
When you use someone’s actual name in your email subject line, you potentially increase your open rates by 26%. This is why 50% of companies make an effort to increase customer engagement by personalising their emails.
And you can do the same with email marketing platforms. Even if you’re sending hundreds of emails a day, your platform can help you send messages that are personalised.
- Run effective email marketing campaigns.
Email marketing platforms are highly intuitive. And with the combination of their easy-to-use features, you can quickly make your email marketing efforts better each time by benchmarking on your previous results.
With all these in mind, you can quickly see how email marketing can be done with less time and effort with an effective email platform.
Here’s how to use email marketing to maximise your profits.
You get to engage only with people who are interested in you.
Of course, before you can send an email to someone, you need their email address. And if they give it to you, that’s a sure sign that they have some amount of interest in you.
As a result, all your marketing efforts directed at them, the people in your mailing lists, will have a higher possibility of succeeding. There’s a higher positive outlook for conversion and less wasted resources.
You get to ensure that you personally guide your email recipients through your sales funnel.
With the right campaign, personalisation and market research-based combination of messages, you can take your recipients from one level of engagement with your business to the next.
You can potentially save lost customers.
Often, your online store will experience cart abandonment or bounce instances. This is to be expected for any business however, email marketing can help reduce these figures.
For example, you can use emails to remarket to customers by offering them discounts or other perks when they return to shop on your site.
Email marketing is fairly cheap to do.
A major benefit of email marketing is that you can send marketing emails for free. But of course, you’ll have to use money when you utilise a paid business email address and a platform.
And the latest research says that, when done right, email marketing can give you a return of up to $44 for each $1 you spend doing it.
If you come to think of it, that return of investment is what the benefits of email marketing on your revenue are all about.
Email marketing is a cost-effective way to ensure better profits for your business.
People need convincing and guidance if they are to become your customers. And you can get them there effectively with the email marketing done right.
In fact, with email marketing, you can entice people to become loyal patrons of your brand so you can have a sustainable customer base that continually achieves the profits you want.
So whether you are starting an online business or are looking to increase your revenue goals, you need to consider email marketing.
Here’s a shortcut.
Like most business owners, your days probably are already full of endless to-dos. So if you want to do email marketing without having to manually do all of the work it requires, you can simply outsource an expert.
We are the Kas Andz Marketing Group, an eCommerce marketing agency that you can quickly hire to do all the work for you.
When you hire us, you’ll have a team of senior email marketing specialists on your side. We do the marketing work and you make the money.
Book a FREE discovery call today and let’s see how we can collaborate with you.
Better profits await.