How Does Email Marketing Improve Your Revenue?


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In business today, you cannot leave out digital marketing options. And if you’re going to sell well, you need to promote your business through digital marketing channels.

One of the most impactful channels that you can use is email.

Everyone uses email. And consumers check their inboxes every day.

So if you want to take advantage of the widespread use of this channel of communication, you need an active focus on email marketing.

Email marketing provides a consistent way for you to engage your prospects and customers. And if you engage them effectively, you can funnel them towards conversion.

In fact, if you don’t actively pursue email marketing, you can quickly lose potential customers to the competition.

Almost every business today is engaging customers via email in one form or another and you’ll miss out if you don’t make an effort to design effective email marketing campaigns.

In this article, we will discuss email marketing as a marketing technique and how it can benefit your business.

Before we continue, here’s our content hub about Email Marketing.


This knowledge hub contains everything you need to know to become excellent at email marketing, covering the basics, technicals and latest best practices – everything you need to know so you can benefit more from email marketing.

Now, let’s dive in.

What is Email Marketing?

To put it simply, email marketing is using emails to communicate with your prospects and customers in a way that you can convince them to buy from you.

You could do that with one email or a set of emails, which is the most practical and effective way.


Of course, you will need to send the right message to the correct person. So you will need to categorise your email recipients.

And you can expect to have to send hundreds, if not thousands, of emails at a time.

Looking closer, you’ll quickly understand how it can be too much work. But, luckily, there are tools to make the job easier in the form of email marketing platforms.

Most business owners and marketers implement email marketing with an email marketing platform.

Front Platforms

What are email marketing platforms and how can they help you?

Platforms like MailChimp, SendInBlue, and Moosend enable marketers to automate everything needed to efficiently campaign through emails.

They allow you to:

  • Automatically send emails triggered by consumer actions online.

For example, if your online store visitor selects items to purchase but then leaves the site without checking out, an email marketing platform can send that person an automated reminder email to them to finish their purchase.


Gather, store and analyse email marketing data efficiently.

So when you are looking to qualify your email marketing campaign, you can simply check the analytics provided by your email marketing platform.

For example, your email marketing platform can automatically give you a list of email recipients who are most likely to make a purchase soon. And you can send them an appropriate email that encourages them to do so.

  • Personalise your marketing emails.

When you use someone’s actual name in your email subject line, you potentially increase your open rates by 26%. This is why 50% of companies make an effort to increase customer engagement by personalising their emails.

And you can do the same with email marketing platforms. Even if you’re sending hundreds of emails a day, your platform can help you send messages that are personalised.

  • Run effective email marketing campaigns.

Email marketing platforms are highly intuitive. And with the combination of their easy-to-use features, you can quickly make your email marketing efforts better each time by benchmarking on your previous results.

With all these in mind, you can quickly see how email marketing can be done with less time and effort with an effective email platform. 


Here’s how to use email marketing to maximise your profits.

You get to engage only with people who are interested in you.

Of course, before you can send an email to someone, you need their email address. And if they give it to you, that’s a sure sign that they have some amount of interest in you.

As a result, all your marketing efforts directed at them, the people in your mailing lists, will have a higher possibility of succeeding. There’s a higher positive outlook for conversion and less wasted resources.

You get to ensure that you personally guide your email recipients through your sales funnel.

With the right campaign, personalisation and market research-based combination of messages, you can take your recipients from one level of engagement with your business to the next.


You can potentially save lost customers.

Often, your online store will experience cart abandonment or bounce instances. This is to be expected for any business however, email marketing can help reduce these figures.

For example, you can use emails to remarket to customers by offering them discounts or other perks when they return to shop on your site.

Email marketing is fairly cheap to do.

A major benefit of email marketing is that you can send marketing emails for free. But of course, you’ll have to use money when you utilise a paid business email address and a platform.

And the latest research says that, when done right, email marketing can give you a return of up to $44 for each $1 you spend doing it.

If you come to think of it, that return of investment is what the benefits of email marketing on your revenue are all about. 

Email marketing is a cost-effective way to ensure better profits for your business.

People need convincing and guidance if they are to become your customers. And you can get them there effectively with the email marketing done right.

In fact, with email marketing, you can entice people to become loyal patrons of your brand so you can have a sustainable customer base that continually achieves the profits you want.

So whether you are starting an online business or are looking to increase your revenue goals, you need to consider email marketing.

Here’s a shortcut.

Like most business owners, your days probably are already full of endless to-dos. So if you want to do email marketing without having to manually do all of the work it requires, you can simply outsource an expert.

We are the Kas Andz Marketing Group, an eCommerce marketing agency that you can quickly hire to do all the work for you. 


When you hire us, you’ll have a team of senior email marketing specialists on your side. We do the marketing work and you make the money.

Book a FREE discovery call today and let’s see how we can collaborate with you.

Better profits await.

Picture of Champ Biala

Champ Biala


CHAMP BIALA is the Head of Content for KAMG and a seasoned writer. Past experiences in education, video production and music allows him to create varied content for multiple business types. He provides content for firms across Asia, the US, the UK and Canada when he is not organising beach festivals in the Philippines.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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  • Functionality Cookies

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: